Bing News, Trends & Insights: Bing Blogs - Bing.com

May

08

20 13

The Power of Bing Ads Infographic

The Bing Ads team has been hard at work. From launching Sitelinks that allows deeper engagement, more messaging, and improve CTR to the continued global expansion , the Bing Ads team is certainly riding the momentum to deliver a new improvements and functionality. To show some of the recent progress, the team created this nifty infographic on the Power of Bing Ads. If you’re not a Bing Ads customer, you can sign up here . If you've got a microscope handy, enjoy the info right here. Otherwise, click the image to see the full size version. Read More The Bing Ads team has been hard at work. From launching Sitelinks that allows deeper engagement, more messaging, and improve CTR to the continued global expansion , the Bing Ads team is certainly riding the momentum to deliver a new improvements and functionality. To show some of the recent progress, the team created this nifty infographic on the Power of Bing Ads. If you’re not a Bing Ads customer, you can sign up here . If you've got a microscope handy, enjoy the info right here. Otherwise, click the image to see the full size version. Read More
May

08

20 13

DIY Expert and Founder of Hostess with...

Mother’s Day is just around the corner, and we’re ready to celebrate. Party planning and DIY expert Jenn Sbranti of Hostess with the Mostess will cohost this week’s #BingIt chat on Friday May 10 th with our friends at Mom Central. We’ll help you create the perfect DIY gift, make sure mom know just how much you love her, and discuss party planning tips to make the day extra special. Jennifer Sbranti is the co-founder and Editor-in-Chief of Hostess with the Mostess (HWTM), a hip and modern party planning resource, where she Sbranti shares her contemporary style and no-fuss approach to entertaining with others. Her ideas have been featured in media outlets such as People, InStyle Weddings, Life&Style, Pregnancy, and Extra! TV. To participate in the chat follow @Bing, @HWTM_Jenn and @MomCentral on Friday, May 10 from 3-4 p.m. PT and include the hashtag #BingIt in your tweets. -The Bing Team @Bing Read More Mother’s Day is just around the corner, and we’re ready to celebrate. Party planning and DIY expert Jenn Sbranti of Hostess with the Mostess will cohost this week’s #BingIt chat on Friday May 10 th with our friends at Mom Central. We’ll help you create the perfect DIY gift, make sure mom know just how much you love her, and discuss party planning tips to make the day extra special. Jennifer Sbranti is the co-founder and Editor-in-Chief of Hostess with the Mostess (HWTM), a hip and modern party planning resource, where she Sbranti shares her contemporary style and no... Read More
May

07

20 13

Watch Before You Click: Smart Motion Preview

Ever clicked on a video link only to discover that video wasn’t what you were looking for? We have. That’s why we introduced Smart Motion Preview which allows you to preview a video before travelling to the site. How does it work? Smart Motion Previews give you the equivalent of a movie trailer for video results. When we crawl videos, we create short previews (never more than 30 seconds, made up of a few very short clips) that reflect what our video crawling technology thinks are the most relevant parts. We look at the audio levels for instance to see a big play in a sports video (based on the applause from a monster dunk, for example). What’s cool about the technology is that it helps you decide if it is a video you want to go watch. This makes it easier to sort through the clutter of all those results and help you get to what you are looking for. It’s also something you will not find with the other guys. Check out this video highlighting Smart Motion Preview: <a href="http://www.bing.com/videos/browse?mkt=en-us&amp;vid=f9a2db8b-f431-45a9-83d9-1a4561fafe36&amp;src=v5:embed:syndication:&amp;from=shareembed-syndication... Read More Ever clicked on a video link only to discover that video wasn’t what you were looking for? We have. That’s why we introduced Smart Motion Preview which allows you to preview a video before travelling to the site. How does it work? Smart Motion Previews give you the equivalent of a movie trailer for video results. When we crawl videos, we create short previews (never more than 30 seconds, made up of a few very short clips) that reflect what our video crawling technology thinks are the most relevant parts. We look at the audio levels for instance to see a big play in a sports video... Read More
May

06

20 13

Calling All Basketball Fans!

Do you dream of being on the court at a pro game? Are you a HUGE Miami Heat fan? Longing to meet a Heat legend? Then this sweepstakes is for you! Bing teamed up with the Miami Heat to bring our fans the opportunity to win an exclusive VIP Playoff Experience. Here’s what you could win: Two lower level tickets to an third round playoff game. Opportunity to be on-court to present the Official Game Ball to the referees on the court prior to tipoff. A pre-game meet and greet with a Heat Legend. A basketball autographed by the Miami Heat team. To enter via Twitter, click here and retweet the tweet. You can check out the rules below. Good luck! - The Bing Team Bing ULTIMATE HEAT EXPERIENCE SWEEPSTAKES OFFICIAL RULES NO PURCHASE IS NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED. SWEEPSTAKES IS OPEN ONLY TO LEGAL U.S. RESIDENTS WHO ARE 18 YEARS OF AGE AT TIME OF ENTRY. SWEEPSTAKES BEGINS ON MAY 1, 2013 AND ENDS ON THE NEXT BUSINESS DAY FOLLOWING THE CONCLUSION OF ROUND TWO OF THE 2013 NBA PLAYOFFS. 1. HERE’S HOW TO ENTER: Beginning at 5:00 P.M. Eastern Time (“ET”) on 5/3/13, visit www.facebook.com/MiamiHEAT , submit... Read More Do you dream of being on the court at a pro game? Are you a HUGE Miami Heat fan? Longing to meet a Heat legend? Then this sweepstakes is for you! Bing teamed up with the Miami Heat to bring our fans the opportunity to win an exclusive VIP Playoff Experience. Here’s what you could win: Two lower level tickets to an third round playoff game. Opportunity to be on-court to present the Official Game Ball to the referees on the court prior to tipoff. A pre-game meet and greet with a Heat Legend. A basketball autographed by the Miami Heat team. To enter via Twitter, click... Read More
May

06

20 13

Try it, You’ll Like it! Bing Challenges...

Change can be hard, even uncomfortable, but according to a recent Bing survey*, 93 percent of people say they are open to trying new things, while 45 percent say it can even be a refreshing experience. Are you ready for something new? With summer right around the corner, now is the perfect time to mix up your routine and try something new. Step out of the box and join the nearly 25 million others who in the last nine months have visited the Bing It On challenge site. In search we know that people prefer Bing over Google for the web’s top searches** yet many people still use Google out of habit. By taking the challenge, you just might find that you prefer Bing and can break your old habit for good. Today, we’re excited to announce the next wave of the Bing It On Challenge. The challenge is simple – search for five queries of your choice and compare the unbranded web search results from Bing and Google side-by-side. For each search result, you pick a winner or declare it a “draw”, and at the end of the five searches we show you the winning search engine. With the newest version of the Challenge site, in addition to search results, you’ll get to learn... Read More Change can be hard, even uncomfortable, but according to a recent Bing survey*, 93 percent of people say they are open to trying new things, while 45 percent say it can even be a refreshing experience. Are you ready for something new? With summer right around the corner, now is the perfect time to mix up your routine and try something new. Step out of the box and join the nearly 25 million others who in the last nine months have visited the Bing It On challenge site. In search we know that people prefer Bing over Google for the web’s top searches** yet many people still use Google out of... Read More
May

03

20 13

Query v. Session: Expanding Your Keyword...

If you’re into search engine optimization at any level, you know that keyword research is the beginning of the journey. It’s your best bet to understanding what people are searching for and what content should be most popular on your site. And, we’re all used to using the standard tools to perform the research. Enter a keyword, related keywords are returned along with the query volumes over a selected date range. To be fair, one engine’s tools limits this to the past 30 days or so, while one engine lets you see organic data with a selectable date range of up to 6 months . Differences aside, the work you’re doing remains the same: looking for query volume data. Query v. Session Maybe it’s time to start a new practice in your keyword research process. Try linking like-queries together over time to gain a sense of what the searcher is trying to accomplish. One query (and the data behind it) while providing pinpoint accuracy, may not tell the entire story. Developing a view of that searcher’s session, however, can be very revealing. Here’s an example of the query v. session approach: Query: dog Session: Monday: dog... Read More If you’re into search engine optimization at any level, you know that keyword research is the beginning of the journey. It’s your best bet to understanding what people are searching for and what content should be most popular on your site. And, we’re all used to using the standard tools to perform the research. Enter a keyword, related keywords are returned along with the query volumes over a selected date range. To be fair, one engine’s tools limits this to the past 30 days or so, while one engine lets you see organic data with a selectable date range of up to 6 months... Read More
May

03

20 13

Bing Rewards Expands to MSN

Starting today in the US, you will be able to earn Bing Rewards credits by exploring and discovering new ways MSN keeps you in the know. Bing Rewards members are now able to keep track of their credit balance right from the MSN homepage. From getting things done with the help of Bing’s search results to catching up on the news that matters most to you on MSN, we’re delighted to enhance the benefits and experience of using both Bing and MSN every day. We launched the Bing Rewards program two and a half years ago with a goal of helping people discover new features, improving the search experience and rewarding people for their loyalty. Since then over 3 million members have joined and the program has grown from a standalone feature within the Bing Bar to a fully integrated aspect of the Bing web experience. Along the way, we’ve added new benefits such as silver and gold status, new rewards including apps and games for Windows Phone 8, Xbox Music Passes and Skype Credit, and the ability to earn extra credits for referring friends. To get started, simply navigate to MSN.com and look for the Bing Rewards icon and credit counter at the top of the page (currently... Read More Starting today in the US, you will be able to earn Bing Rewards credits by exploring and discovering new ways MSN keeps you in the know. Bing Rewards members are now able to keep track of their credit balance right from the MSN homepage. From getting things done with the help of Bing’s search results to catching up on the news that matters most to you on MSN, we’re delighted to enhance the benefits and experience of using both Bing and MSN every day. We launched the Bing Rewards program two and a half years ago with a goal of helping people discover new features, improving the... Read More
May

01

20 13

Bing Fund Buzzing with BuzzTable

Today, we are excited to announce that we’re making a strategic investment in BuzzTable ! BuzzTable is a suite of services catering to restaurants and guests alike. They do this by removing the friction and letting each side focus on what’s important to them. For restaurants, improving the quality of the engagement using data; for guests, finding exactly what they want, quickly, using an app. One of our favorite customer app features is the ability to track where you stand in the wait list. No more letting hunger drive you to awkwardly hover around the host to make sure your turn is promptly honored. But they are much more than that. No other company in this space has the level of services that BuzzTable provides for guests: visual menu while you wait, unlocking optional loyalty rewards, and sending private real-time feedback directly to the restaurant. For restaurants, the analytics BuzzTable provides are priceless. Using real-time data, they have proven to seat up to 28% more waiting guests, capture customer data to create guest profiles and personalized offerings, all while improving the collective guest experience in the process. They also just released a dashboard... Read More Today, we are excited to announce that we’re making a strategic investment in BuzzTable ! BuzzTable is a suite of services catering to restaurants and guests alike. They do this by removing the friction and letting each side focus on what’s important to them. For restaurants, improving the quality of the engagement using data; for guests, finding exactly what they want, quickly, using an app. One of our favorite customer app features is the ability to track where you stand in the wait list. No more letting hunger drive you to awkwardly hover around the host to make sure your turn... Read More