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  • Blog Post: Our New Webmaster Portal and an Invitation to the Private Beta

    Shortly after that day in March when we had to take the “link:” operator offline, a small team was formed in Redmond. Its singular focus: to build the next-generation set of tools, content and resources for SEO professionals and webmasters (and get “link:” back in your hands). Creatively named Webmaster...
  • Blog Post: Calling Boston Startups: Bing Hosts Free “Findable and Fundable” Event with Venture Cafe

    I actually grew up in the Boston area (go Red Sox!) so it’s with a collision of nostalgia and a sense of the future becoming reality I now embark on a project as part of the emerging Boston startup scene. Through the kind folks at NERD (don’t you love it when a sexy tech building has the...
  • Blog Post: Is your site ranking rank? Do a site review – Part 5 (SEM 101)

    This is the last of five posts on the topic of conducting your own site reviews. In the previous posts, we discussed why you'd want to perform a site review ( Part 1 ), then took an initial look at page-level issues ( Part 2 ), followed by a discussion of site-wide issues ( Part 3 and Part 4 ), that...
  • Blog Post: The merciless malignancy of malware Part 1 (SEM 101)

    The Web is an incredible place, filled with amazing media, fascinating content, and wonderful social opportunities, and there’s more of each than anyone can possibly ever consume. But unfortunately, it’s not a benign place. There are more than a few malefactors out there who actively seek...
  • Blog Post: How to optimize image content (From the Forums)

    Today's forum thread of note is a discussion around what can be done to optimize image content for SEO. Several members of the Bing Webmaster Center forum community have chimed in with helpful advice. What do you do on your site to optimize images? What have you found to be most important when...
  • Blog Post: Going international: considerations for your global website

    One of the best parts of publishing online is that, on the Web, anyone can have a world-wide reach. But while being global is made easy on the Internet, ensuring that the content you produce will be found by the right audience can be a real challenge. Search engines can have trouble understanding geotargeting...
  • Blog Post: The merciless malignancy of malware Part 2 (SEM 101)

    Malware infections are no laughing matter. When they afflict your website, they can infect your customers, who won’t appreciate your sharing, intentional or not (and I’m guessing it’s not)! And if Bing discovers malware on your site, your listing in the Bing search engine results pages...
  • Blog Post: Robots Exclusion Protocol: joining together to provide better documentation

    As a member of the Live Search Webmaster Team , I'm often asked by web publishers how they can control the way search engines access and display their content. The de-facto standard for managing this is the Robots Exclusion Protocol (REP) introduced back in the early 1990's. Over the years, the REP has...
  • Blog Post: Partnering to help solve duplicate content issues

    One of the most common challenges search engines run into when indexing a website is identifying and consolidating duplicate pages. Duplicates can occur when any given webpage has multiple URLs that point to it. For example: URL Description http://mysite.com A webmaster may...
  • Blog Post: A king’s feast of video content, thanks to mRSS

    One of the oldest truisms of Internet search is the familiar axiom, "content is king." But while that's great in concept, the premise only goes so far in reality. If your site is rich in text-based content, which is easily crawled and indexed by search engine bots, that content can stand on the merits...
  • Blog Post: Prevent a bot from getting “lost in space” (SEM 101)

    We recently published a non-SEM 101 blog post on controlling the crawl rate of MSNBot , the Bing web crawler (aka robot, or simply just bot). That got me thinking about robots. Naturally, that led to The Robot on Lost in Space . Will Robinson , the show’s precocious youngster who was a whiz at...
  • Blog Post: Is your site ranking rank? Do a site review – Part 2 (SEM 101)

    In Part 1 of this series of blog posts on site reviews, we covered the whats and whys of conducting a site review of your website to see if you are ranking where you want to be. If you have compelling content to share with your users, you want them to find your site! After installing and registering...
  • Blog Post: Is your robots.txt file on the clock?

    Just recently a strange problem came across my desk that I thought was worth sharing with you. A customer notified us that content from a site she was interested in was not showing up in our results. Wanting to understand why we may or may not have indexed the site, I took a look to see what the problem...
  • Blog Post: The liability of loathsome, link-level web spam (SEM 101)

    When I was a kid in high school, I used to go to the public library and do initial research in the Encyclopedia Britannica (yes, the bound book editions. I also remember black & white television with vacuum tubes and rotary telephones! Sheesh, I'm getting old!). I would pick up the index volume that...
  • Blog Post: IIS SEO Toolkit 1.0 hits the streets! (SEM 101)

    In August, we alerted webmasters to the news from the Microsoft Internet Information Services (IIS) team of the beta 1 release of their excellent new tool, the IIS SEO Toolkit. The public response we received was very enthusiastic and supportive. In response to many requests, we followed that up with...
  • Blog Post: Most important tasks for SEO? (From the Forums)

    Today's highlighted conversation in the From the Forums column has a user ask, "What are the most important tasks for SEO?". The conversation started back a while ago, but the quantity and quality of ideas generated are interesting to peruse. I want to specifically point out the recent post to this conversation...
  • Blog Post: Getting the right kind of links

    On the web, links are the coin of the realm and as such, it is probably one of the most talked about subjects in webmaster blogs and at search conferences. In the last few weeks, there have been a few blog posts and “link” related product launches that make it clear there are still some misconceptions...
  • Blog Post: Search Engine Optimization for Bing

    When I attended both SMX Advanced in Seattle back in June and SES San Jose just a couple of weeks ago, I heard a lot of questions from webmasters about Bing, especially pertaining to search engine optimization issues. Typically these included: I want to do SEO for Bing—where should I start? How is Bing...
  • Blog Post: Getting the IIS SEO Toolkit up and running

    We recently published a popular blog post called Get detailed site analysis to solve problems that highlights the function and capabilities of the new, beta search engine optimization (SEO) Toolkit from the Microsoft Internet Information Server (IIS) team. The tool works as an extension to the latest...
  • Blog Post: Eggs, bacon, spam, spam, and spam (SEM 101)

    What is spam? One could argue that spam is a multi-faceted thing. The word itself has many definitions. For example, it can be defined as a processed spiced ham and pork slathered with a gelatinous glaze food product found in a tin (it's apparently very popular in Hawai'i, don't you know?). However,...
  • Blog Post: Robots speaking many languages

    We've already covered in past blog articles some of the basics about how webmasters can use a file called robots.txt to control how search engine crawlers (aka bots) crawl their websites. But there is so much more to talk about with bots. So let's take a bit of a deeper dive into the subject. Topic...
  • Blog Post: Chasing the long tail with keyword research (SEM 101)

    When a key opens a lock, it typically provides the key's holder with a clear path to where he or she wants to go. Keywords and key phrases do the same for a website. They help direct searchers to content they wish to see on the Internet. But there is a key difference: whereas a lock key will typically...
  • Blog Post: Webmaster Center blog Q&A

    We've been really busy here at the Bing Webmaster Center blog team, pumping out new content on a regular basis to create a nice library of content on issues that matter to webmasters and online publishers . I thought I'd take a moment to catch my breath, pause on creating a new thematic article (or yet...
  • Blog Post: Anatomy of a Bing caption

    A caption (also known as a summary) is the area of a Search Engine Results Page (SERP) devoted to a particular result. Captions help users to decide which result to click on and help site owners to communicate to users what to expect on their page. Captions are an oft-forgotten tool of the SEO...
  • Blog Post: Put your keywords where the emphasis is (SEM 101)

    In my previous post on developing your keyword list, we discussed techniques and considerations for developing a list of relevant keywords and key phrases for the pages on your website that are highly specific and (hopefully) not overly competitive. All of this is effort is geared toward making your...