Bing blogs

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Jobs Blog — Nov 2009

  • November
    30

    Diversity in Action, Part 2 by Tameiko

    Last week I told you about a senior level Black candidate who interviewed for a position with our product group and after his interview headed to a BBQ hosted by a long-term Microsoft Black employee. So -- Was the event, or candidate experience to put it more accurately, a disaster or success??? ...It was a HUGE success! The candidate emailed the recruiter to let her know meeting with this group of folks (keep in mind these are primarily technical Black Microsoft employees) added to the interview experience in a "Great way". He mentioned the host was fantastic and it was nice to hear about various opportunities and excellent experiences at Microsoft. Also, please know I talked to "the host" after the event and thanked him once again for welcoming the candidate into his home. The host said it was no problem and any time I needed this type of assistance again, to give him a call . A few things… The host is not obligated to spend his personal time with candidates for other product groups but is more than willing to do so. Now that is a good Corporate Citizen. That aside, what a win for the candidate. He interviews during the day with a group of people that will become... Read More Last week I told you about a senior level Black candidate who interviewed for a position with our product group and after his interview headed to a BBQ hosted by a long-term Microsoft Black employee. So -- Was the event, or candidate experience to put it more accurately, a disaster or success??? ...It was a HUGE success! The candidate emailed the recruiter to let her know meeting with this group of folks (keep in mind these are primarily technical Black Microsoft employees) added to the interview experience in a "Great way". He mentioned the host was fantastic and it was nice to hear about various opportunities and excellent experiences at Microsoft. Also, please know I talked to "the host" after the event and thanked him once again for welcoming the candidate into his home. The host said it was no problem and any time I needed this type of assistance again, to give him a call . A few things… The host is not obligated to spend his personal time with candidates for other product groups but is more than willing to do so. Now that is a good Corporate Citizen. That aside, what a win for the candidate. He interviews during the day with a group of people that will become... Read More
  • November
    27

    Black Friday... Bing Style by Jenna

    I visited my parents this week and I asked if they were using Bing.… “Bing?, What’s Bing?” I was shocked. How is it that Bing is being advertised on every networking television program, and my father (who is permanently glued to the TV), has no idea what it is. I explained it was a search engine and he was still confused. And it wasn’t until I told him the joke of Bing standing for “But-It’s-Not-Google” that he actually understood. So we did a small tour of the site and looked for his newest obsession: mulching lawnmowers, specifically the Black and Decker MM575. He found it on Google for $209, but then we searched on Bing and found it for the same price, but with an additional 4-10% cashback feature. I explained many times that, yes, anyone can get cashback, and no, this was not just because I worked for Microsoft. Then I followed a similar exercise for my Mom, who wanted a 6qt Mario Batali cast iron pot, and we found it with a 7% Bing cashback. So, from not knowing that Bing existed, to being a cashback shopper (and toolbar installer) in a mere 15 minutes. Let the Holiday shopping begin…. I visited my parents this week and I asked if they were using Bing.… “Bing?, What’s Bing?” I was shocked. How is it that Bing is being advertised on every networking television program, and my father (who is permanently glued to the TV), has no idea what it is. I explained it was a search engine and he was still confused. And it wasn’t until I told him the joke of Bing standing for “But-It’s-Not-Google” that he actually understood. So we did a small tour of the site and looked for his newest obsession: mulching lawnmowers, specifically the Black and Decker MM575. He found it on Google for $209, but then we searched on Bing and found it for the same price, but with an additional 4-10% cashback feature. I explained many times that, yes, anyone can get cashback, and no, this was not just because I worked for Microsoft. Then I followed a similar exercise for my Mom, who wanted a 6qt Mario Batali cast iron pot, and we found it with a 7% Bing cashback. So, from not knowing that Bing existed, to being a cashback shopper (and toolbar installer) in a mere 15 minutes. Let the Holiday shopping begin….
  • November
    25

    A Mountain Or A Mole Hill? By Matt

    I read an article today that mentioned some interesting metrics that I wanted to share with you: "Retailers have spent 47% more on search ads on Bing in Q4 this year than during the same time period in 2008," according to SearchIgnite . Now obviously the total numbers are still very small next to what Advertisers spend on Google, but what a 47% increase in Ad spend tells me, is that despite having a LOOOOOONG way to go from a market share perspective, Advertisers feel Bing is relevant and worth their investment! This got me thinking (Dangerous, I know)… if Advertisers feel Bing is important now, imagine how they will feel if perchance any large scale, long term search deals in the works end up going through? (Is that vague enough for you? If not click here ) My forward looking statements aside… I’m curious to get your thoughts. Combining the recent advertiser numbers with the steady search share increases we have been seeing since launch, does Bing appear to be climbing the mountain, or are we just resting on a molehill? -Matt I read an article today that mentioned some interesting metrics that I wanted to share with you: "Retailers have spent 47% more on search ads on Bing in Q4 this year than during the same time period in 2008," according to SearchIgnite . Now obviously the total numbers are still very small next to what Advertisers spend on Google, but what a 47% increase in Ad spend tells me, is that despite having a LOOOOOONG way to go from a market share perspective, Advertisers feel Bing is relevant and worth their investment! This got me thinking (Dangerous, I know)… if Advertisers feel Bing is important now, imagine how they will feel if perchance any large scale, long term search deals in the works end up going through? (Is that vague enough for you? If not click here ) My forward looking statements aside… I’m curious to get your thoughts. Combining the recent advertiser numbers with the steady search share increases we have been seeing since launch, does Bing appear to be climbing the mountain, or are we just resting on a molehill? -Matt
  • November
    24

    Help Bing Help You! By Jamie

    Tamieko’s post brings up an interesting topic – help us find you! Bing wants diverse talent; we want to find professionals who bring different perspective and experiences. Bing is a global product and we want our workforce to reflect our diverse user base. Recruiters use Bing and other tools to mine the internet and job boards for resumes. Here are some tips for popping up in our results: · List your memberships with diverse organizations such as SWE, NSBE or SHPE, etc on your resume. You can spell it out, but also include the acronyms. · If you want us to find you on the internet, post your resume to your homepage and call that specific page “resume”. Recruiters look for pages titled resume. If you don’t have a home page, there are several free web hosting places. · If you post your resume on the internet, don’t use a lot of boxes, as they don’t paste well into our applicant tracking systems. · Use LinkedIn. Many recruiters consider this to be the tool of choice. Fill out a profile and add as much detail as you can. The more keywords associated to your job that you can include, the better. We often... Read More Tamieko’s post brings up an interesting topic – help us find you! Bing wants diverse talent; we want to find professionals who bring different perspective and experiences. Bing is a global product and we want our workforce to reflect our diverse user base. Recruiters use Bing and other tools to mine the internet and job boards for resumes. Here are some tips for popping up in our results: · List your memberships with diverse organizations such as SWE, NSBE or SHPE, etc on your resume. You can spell it out, but also include the acronyms. · If you want us to find you on the internet, post your resume to your homepage and call that specific page “resume”. Recruiters look for pages titled resume. If you don’t have a home page, there are several free web hosting places. · If you post your resume on the internet, don’t use a lot of boxes, as they don’t paste well into our applicant tracking systems. · Use LinkedIn. Many recruiters consider this to be the tool of choice. Fill out a profile and add as much detail as you can. The more keywords associated to your job that you can include, the better. We often... Read More
  • November
    23

    Diversity in Action, Part 1 by Tameiko

    Last week we flew out a senior level African American gentleman to interview for a position in our product group. He is not from this area (Seattle), so, we wanted to give him a chance to learn more about the city. If you do not know anything about the Seattle area, it is not heavily populated with African Americans. < Actually let me use the word Blacks instead of African Americans as it's more natural for me…I do not mean to offend anyone but it is the term I grew up with therefore I am going to use it .> Because there are so few Blacks in the area, and this is a high level candidate we were courting, a person on the recruiting team suggested we find someone to have dinner with this candidate. Of course this "someone" should represent the interests of this person, so --- off I ran to find an employee who was preferably technical, Black, a great representative of Microsoft and knowledgeable about the area. Oh, and did I mention I needed to do this on short notice? That's a story for another day... In my time at Microsoft I have learned the value of collaboration and networking, so I reached out to my "Black professional" network -- Technical first and then non-technical... Read More Last week we flew out a senior level African American gentleman to interview for a position in our product group. He is not from this area (Seattle), so, we wanted to give him a chance to learn more about the city. If you do not know anything about the Seattle area, it is not heavily populated with African Americans. < Actually let me use the word Blacks instead of African Americans as it's more natural for me…I do not mean to offend anyone but it is the term I grew up with therefore I am going to use it .> Because there are so few Blacks in the area, and this is a high level candidate we were courting, a person on the recruiting team suggested we find someone to have dinner with this candidate. Of course this "someone" should represent the interests of this person, so --- off I ran to find an employee who was preferably technical, Black, a great representative of Microsoft and knowledgeable about the area. Oh, and did I mention I needed to do this on short notice? That's a story for another day... In my time at Microsoft I have learned the value of collaboration and networking, so I reached out to my "Black professional" network -- Technical first and then non-technical... Read More
  • November
    16

    Decisions Anywhere by Jamie

    As a recruiter, I speak to a lot of talented people who want to be involved in cutting edge products. Bing for Mobile definitely falls into this group. Mobile search is in its infancy and there is so much room for innovation. I am currently recruiting someone to drive strategy for Bing Mobile which allows me to have lots of conversations about the mobile search space. I get excited about the feeling of a blank slate, of offering someone the chance to join our team and brainstorm in an area where the plans are not fully baked and the answers have not all been figured out. When I reach out to someone to discuss driving strategy for Bing Mobile, imagine the response – people are excited and start bubbling ideas in our first call. I can hear their passion and am infected with their excitement. This makes my job easy – offering people the opportunity to unleash their passion. What makes these types of positions unique is combining emerging technology with the R&D resources of Microsoft and being able to leverage the diversification of our products. Bing for mobile is another aspect of providing more for our users – allowing them to leverage Bing to make decisions from... Read More As a recruiter, I speak to a lot of talented people who want to be involved in cutting edge products. Bing for Mobile definitely falls into this group. Mobile search is in its infancy and there is so much room for innovation. I am currently recruiting someone to drive strategy for Bing Mobile which allows me to have lots of conversations about the mobile search space. I get excited about the feeling of a blank slate, of offering someone the chance to join our team and brainstorm in an area where the plans are not fully baked and the answers have not all been figured out. When I reach out to someone to discuss driving strategy for Bing Mobile, imagine the response – people are excited and start bubbling ideas in our first call. I can hear their passion and am infected with their excitement. This makes my job easy – offering people the opportunity to unleash their passion. What makes these types of positions unique is combining emerging technology with the R&D resources of Microsoft and being able to leverage the diversification of our products. Bing for mobile is another aspect of providing more for our users – allowing them to leverage Bing to make decisions from... Read More
  • November
    16

    Confidential! By Jenna

    Everyone has a few good secrets. Nowadays companies guard their most valuable strategies with code names, segregated decision making, and a general policy of secrecy. In the world of recruiting we often recruit for jobs we can’t discuss, and sometimes know little about. And if you presently work for a competitor and interview with us, rest assured you will learn little about what we have up our sleeve. So how do you decide if this is really where you want to work? Gather what you can about the role, but also understand that your success will be largely shaped by your manager, co-workers and environment. While it’s tempting to want exact details of the project, even the most well-scoped job can change with a re-organization, so I invite you instead to think of evaluating an opportunity instead of the job. Are the people and company smart? Stable? Well-resourced? Invested in you? And perhaps most importantly, do you think they are open and receptive to your ideas and thoughts? If the answer is "yes," maybe the next big secret to launch will be your personal pet project. Worry less about the specific tasks and most about finding a place where you can personally... Read More Everyone has a few good secrets. Nowadays companies guard their most valuable strategies with code names, segregated decision making, and a general policy of secrecy. In the world of recruiting we often recruit for jobs we can’t discuss, and sometimes know little about. And if you presently work for a competitor and interview with us, rest assured you will learn little about what we have up our sleeve. So how do you decide if this is really where you want to work? Gather what you can about the role, but also understand that your success will be largely shaped by your manager, co-workers and environment. While it’s tempting to want exact details of the project, even the most well-scoped job can change with a re-organization, so I invite you instead to think of evaluating an opportunity instead of the job. Are the people and company smart? Stable? Well-resourced? Invested in you? And perhaps most importantly, do you think they are open and receptive to your ideas and thoughts? If the answer is "yes," maybe the next big secret to launch will be your personal pet project. Worry less about the specific tasks and most about finding a place where you can personally... Read More
  • November
    10

    Bing Deconstructed! By Matt

    I’m a big Top Chef fan and I love to cook, but I don’t really consider myself a “Foodie.” There are too many concepts I'm totally ignorant of that are old news to most Foodies. For instance, the whole concept of deconstructed cooking was foreign to me until started watching the show. Given the large number of ingredients Microsoft uses to create our online services, I thought it would be fun to look at some of the main groups that combine to deliver Bing, courtesy of our OSD Career Site : Our Bing teams create innovative services like Maps , Local , Travel , Shopping , and News that quickly and easily connect people with the information they’re seeking. The MSN platform powers hundreds of Web sites across global markets and receives several billion page views each month. Microsoft Advertising teams help advertisers create engaging experiences for their customers by making it easy and cost-effective to buy and sell media. Our Global Foundation Service team builds and manages the platform that powers our Software+Services strategy. We host more than 200 of the company’s online services and Web portals, delivering a trusted... Read More I’m a big Top Chef fan and I love to cook, but I don’t really consider myself a “Foodie.” There are too many concepts I'm totally ignorant of that are old news to most Foodies. For instance, the whole concept of deconstructed cooking was foreign to me until started watching the show. Given the large number of ingredients Microsoft uses to create our online services, I thought it would be fun to look at some of the main groups that combine to deliver Bing, courtesy of our OSD Career Site : Our Bing teams create innovative services like Maps , Local , Travel , Shopping , and News that quickly and easily connect people with the information they’re seeking. The MSN platform powers hundreds of Web sites across global markets and receives several billion page views each month. Microsoft Advertising teams help advertisers create engaging experiences for their customers by making it easy and cost-effective to buy and sell media. Our Global Foundation Service team builds and manages the platform that powers our Software+Services strategy. We host more than 200 of the company’s online services and Web portals, delivering a trusted... Read More
  • November
    09

    Recession: Some Thoughts by Kay

    Frustrated? Scared? Or is there a choice? You are where you are because of choice. Yes, recessions, layoffs and forever ups and downs of the stock market are happening, but this has happened before and most likely it will happen again. Recessions come and go, life isn’t always easy, but what you must understand if you want to thrive while others around floundering is that you DO have choices and THOSE choices create your reality. Frustrated? Scared? Or is there a choice? You are where you are because of choice. Yes, recessions, layoffs and forever ups and downs of the stock market are happening, but this has happened before and most likely it will happen again. Recessions come and go, life isn’t always easy, but what you must understand if you want to thrive while others around floundering is that you DO have choices and THOSE choices create your reality.
  • November
    08

    Microsoft Encouraging Competition? By Matt

    One of the main reasons I joined Microsoft was the opportunity to impact their success in the Online Services space. I’m not breaking any new ground by saying Microsoft is not the market leader in monetizing the Internet, and we’re playing catch up despite a sizeable market share advantage from a browser perspective. One of the more fascinating aspects of our battle in the Search and Ads space is how Microsoft is now partnering with the ecosystem to gain market share vs. the old playbook of leveraging a software distribution advantage to out maneuver the competition. Microsoft understands that acquisitions alone will not result in reaching our market share goals and a lot of the deals we’re making now are focused on empowering the ecosystem to help with the battle. Quite an interesting evolution! Having spent my Pre-Microsoft career building startups that come to market with the odds stacked against them, it’s nice to see Microsoft helping to encourage competition. Even though Microsoft will never be confused with Pancho Via or other famous partisans, it’s nice to know that the teams I am building recognize that online services requires... Read More One of the main reasons I joined Microsoft was the opportunity to impact their success in the Online Services space. I’m not breaking any new ground by saying Microsoft is not the market leader in monetizing the Internet, and we’re playing catch up despite a sizeable market share advantage from a browser perspective. One of the more fascinating aspects of our battle in the Search and Ads space is how Microsoft is now partnering with the ecosystem to gain market share vs. the old playbook of leveraging a software distribution advantage to out maneuver the competition. Microsoft understands that acquisitions alone will not result in reaching our market share goals and a lot of the deals we’re making now are focused on empowering the ecosystem to help with the battle. Quite an interesting evolution! Having spent my Pre-Microsoft career building startups that come to market with the odds stacked against them, it’s nice to see Microsoft helping to encourage competition. Even though Microsoft will never be confused with Pancho Via or other famous partisans, it’s nice to know that the teams I am building recognize that online services requires... Read More
  • November
    07

    Senior managers' take on diversity by Tameiko

    Everyone says diversity is important. Do we really believe it is important or have we been told it is important so often that we automatically believe it is too. I am okay with blind faith but when you are dealing with people's livelihood we better understand the importance of our message. For example, I am working on recruiting projects involving diversity for Bing, therefore I am having conversations with various people about their demographics. One manager was right in calling me out stating if recruiting provided a more diverse slate of candidates, we would likely hire more diverse people. I cannot argue with his statement! Another manager though said we hire diverse people and treat them well. While I bet his team treats "them" well, the demographics of the group showed he did not have a highly diverse team. What I think he was trying to say is that we do not discriminate. (...which is great!) The conversation we were having however was how to increase diversity in the slate of candidates. We continued on awkwardly for a bit and then wrapped up shortly thereafter. We did not really address the issue. What that conversation told me was, he had not put much thought around it... Read More Everyone says diversity is important. Do we really believe it is important or have we been told it is important so often that we automatically believe it is too. I am okay with blind faith but when you are dealing with people's livelihood we better understand the importance of our message. For example, I am working on recruiting projects involving diversity for Bing, therefore I am having conversations with various people about their demographics. One manager was right in calling me out stating if recruiting provided a more diverse slate of candidates, we would likely hire more diverse people. I cannot argue with his statement! Another manager though said we hire diverse people and treat them well. While I bet his team treats "them" well, the demographics of the group showed he did not have a highly diverse team. What I think he was trying to say is that we do not discriminate. (...which is great!) The conversation we were having however was how to increase diversity in the slate of candidates. We continued on awkwardly for a bit and then wrapped up shortly thereafter. We did not really address the issue. What that conversation told me was, he had not put much thought around it... Read More
  • November
    06

    My trip to Cabo by Jamie

    It all started innocently enough- I was dreading starting a tedious report so I decided to "quickly" go to Bing Travel to set a Fare Alert for the trip I am planning to Cabo in April. I then decide to glance at the destination information on San Jose del Cabo, which lead to looking at some hotels, then some images, then the weather… The next thing I know I am craving guacamole and margaritas and have been surfing for longer than I planned to be. I reassure myself that I am helping my team by doing some “consumer research” and get right back to fueling me Cabo craving. Here is the good and the bad –Bing has the information so well organized for me that they anticipate my next move, they tempt me with beautiful pictures and lure me with great information – great right? Well, how does one stop? I am going to speak to my friends in marketing about a whole campaign about satisfying procrastination urges, because today, I demonstrated just how powerful Bing could be for helping one procrastinate. Now it’s time to hit the cervezas, I mean the report. It all started innocently enough- I was dreading starting a tedious report so I decided to "quickly" go to Bing Travel to set a Fare Alert for the trip I am planning to Cabo in April. I then decide to glance at the destination information on San Jose del Cabo, which lead to looking at some hotels, then some images, then the weather… The next thing I know I am craving guacamole and margaritas and have been surfing for longer than I planned to be. I reassure myself that I am helping my team by doing some “consumer research” and get right back to fueling me Cabo craving. Here is the good and the bad –Bing has the information so well organized for me that they anticipate my next move, they tempt me with beautiful pictures and lure me with great information – great right? Well, how does one stop? I am going to speak to my friends in marketing about a whole campaign about satisfying procrastination urges, because today, I demonstrated just how powerful Bing could be for helping one procrastinate. Now it’s time to hit the cervezas, I mean the report.
  • November
    06

    Being on Top vs Getting There by Jenna

    I’ve been at Microsoft a long time, and worked in a variety of businesses from Windows to Online and everything in between. I know what it’s like to pitch the winning story vs the underdog story. And whether you are on top with market share (Windows) or fighting your way towards to middle (Bing), the sweet spot is all a matter of perspective. This came to light for me again this week, while working on some of the details on the Yahoo-Bing deal and talking about the importance of customer choice, a varied marketplace, and the dangers of a monopoly when one company dominates (aka: Google). But wait, is this Microsoft talking? Or the old days of Linux? Or Netscape? I have been on both sides of the game, and I talk to people all day who are also trying to choose their next career step: a risky Search start-up? Google? Bing? Stock price, salary, culture and benefits aside, I say to look at how you like to play the game. Do you like the thrill of already winning, or the climb to get there? I’ve been at Microsoft a long time, and worked in a variety of businesses from Windows to Online and everything in between. I know what it’s like to pitch the winning story vs the underdog story. And whether you are on top with market share (Windows) or fighting your way towards to middle (Bing), the sweet spot is all a matter of perspective. This came to light for me again this week, while working on some of the details on the Yahoo-Bing deal and talking about the importance of customer choice, a varied marketplace, and the dangers of a monopoly when one company dominates (aka: Google). But wait, is this Microsoft talking? Or the old days of Linux? Or Netscape? I have been on both sides of the game, and I talk to people all day who are also trying to choose their next career step: a risky Search start-up? Google? Bing? Stock price, salary, culture and benefits aside, I say to look at how you like to play the game. Do you like the thrill of already winning, or the climb to get there?
  • November
    05

    Voluntourism: Touring and Serving World...

    As employees at Microsoft, we take pride in our giving campaigns each year. As a parent and ms employee, I wanted to more than just give money, which is always nice and easier, but how is this teaching our children? So, my partner and I started to do some research in what we can start planning for the future of giving and I came across several sites which I mention below. Then as I continue to do my research I came across the word: Voluntourism and realized that Voluntouring isn’t just for single and adventurous types anymore. It’s for families, retirees or even empty nesters. In fact, most families are finding this model to be the most invaluable gift for both sides. It’s recommended to try with tourist-friendly areas first. There are places to bring medical supplies, clothes, build homes, and feed the hunger. It’s something I am thinking on doing when my boys get older, I believe introducing them to voluntourism will broaden their perspective and help see how much they can change our world, through giving and getting to explore our world. Check out Bing Travel for awesome flights and some a wesome sites to begin your family adventure! www.godifferently.com... Read More As employees at Microsoft, we take pride in our giving campaigns each year. As a parent and ms employee, I wanted to more than just give money, which is always nice and easier, but how is this teaching our children? So, my partner and I started to do some research in what we can start planning for the future of giving and I came across several sites which I mention below. Then as I continue to do my research I came across the word: Voluntourism and realized that Voluntouring isn’t just for single and adventurous types anymore. It’s for families, retirees or even empty nesters. In fact, most families are finding this model to be the most invaluable gift for both sides. It’s recommended to try with tourist-friendly areas first. There are places to bring medical supplies, clothes, build homes, and feed the hunger. It’s something I am thinking on doing when my boys get older, I believe introducing them to voluntourism will broaden their perspective and help see how much they can change our world, through giving and getting to explore our world. Check out Bing Travel for awesome flights and some a wesome sites to begin your family adventure! www.godifferently.com... Read More
  • November
    03

    Two powerful aspects of social media Anonymity...

    Community: The notion of community has changed dramatically through social media, allowing groups to operate almost like independent groups, except that these groups have moved beyond traditional demographics and affiliations. Their notion of community is increasingly diverse, centering on non-traditional aspects of identity and affiliation (e.g., interests or expertise). As a result, these groups experience a wide range of perspectives and contributions. As the group forges to share identity through their collaboration, these groups often operate more effectively and efficiently. Challenges occur when they become part of cross-functional initiatives, and may then behave more tribally, resulting in project delays, infighting, and petty turf wars. When it comes to consumers, companies are using social media to develop focus groups for product evaluation and development. In doing so, they are building brand loyalty and keeping their "finger" on the pulse of consumer trends. As one’s everyday life becomes more digitized, hopefully that will change. Community: The notion of community has changed dramatically through social media, allowing groups to operate almost like independent groups, except that these groups have moved beyond traditional demographics and affiliations. Their notion of community is increasingly diverse, centering on non-traditional aspects of identity and affiliation (e.g., interests or expertise). As a result, these groups experience a wide range of perspectives and contributions. As the group forges to share identity through their collaboration, these groups often operate more effectively and efficiently. Challenges occur when they become part of cross-functional initiatives, and may then behave more tribally, resulting in project delays, infighting, and petty turf wars. When it comes to consumers, companies are using social media to develop focus groups for product evaluation and development. In doing so, they are building brand loyalty and keeping their "finger" on the pulse of consumer trends. As one’s everyday life becomes more digitized, hopefully that will change.