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Jobs Blog — Dec 2009

  • December
    29

    ATTENTION! ATTENTION! by Kay

    Well now that I have your attention, I have tips to get a recruiter's attention. Given today’s high unemployment rate, recruiters are being inundated with a higher than normal volume of resumes by interested candidates. The question is, as a highly qualified and interested candidate for an opening, how do you stand out in crowd? How does your name rise to the top? Darn it…how do you get that recruiter or hiring manager to call you and find out just how perfect you are for the role in question? An attention grabbing resume is one of those ways!!! Don’t open with a run-of-the-mill objectives about how you want to expand your career and knowledge! (BORING!) Open with a more descriptive headline describing who you are. Toss out the common objective that says: “A full-time position to apply my knowledge and skills as a Software Engineer or C++ Developer.” Try this statement instead: “Talented C++ Developer with extensive experience in developing E-commerce, internet/intranet and client/server applications using C++, C, VC++, ATL, MFC, OOPS, COM/DCOM, COM+.” Use a headline to grab the attention of the recruiter; you’ll... Read More Well now that I have your attention, I have tips to get a recruiter's attention. Given today’s high unemployment rate, recruiters are being inundated with a higher than normal volume of resumes by interested candidates. The question is, as a highly qualified and interested candidate for an opening, how do you stand out in crowd? How does your name rise to the top? Darn it…how do you get that recruiter or hiring manager to call you and find out just how perfect you are for the role in question? An attention grabbing resume is one of those ways!!! Don’t open with a run-of-the-mill objectives about how you want to expand your career and knowledge! (BORING!) Open with a more descriptive headline describing who you are. Toss out the common objective that says: “A full-time position to apply my knowledge and skills as a Software Engineer or C++ Developer.” Try this statement instead: “Talented C++ Developer with extensive experience in developing E-commerce, internet/intranet and client/server applications using C++, C, VC++, ATL, MFC, OOPS, COM/DCOM, COM+.” Use a headline to grab the attention of the recruiter; you’ll... Read More
  • December
    23

    A Recruiters’ Guide for Searching On Bing...

    Having trouble finding what you want in your searches? Keep in mind that the quality of your results depends a lot on the words that you use to search. Here are some tips to make every search more effective: Make sure that you spell search words correctly. Remember to leave a space between each word in your query. Use words that you would expect to find in the websites that you're looking for during your search. Use the OR (A search keyword that you can use to find results that contain either of the search terms that you specify.) and NOT (A search keyword that you can use to find results that don't contain a search term you specify.) keywords to combine or exclude words. For example, if you use tree NOT evergreen , you will get results for trees but not for evergreen trees. This feature is currently available only in select countries and regions. Vary your search terms for different results. A different word or phrase will return different search results. Try using fewer descriptive words, or try words that have a different but similar meaning. For example, try alloy instead of metal or steel . Search for exact phrases by placing the search words within quotation... Read More Having trouble finding what you want in your searches? Keep in mind that the quality of your results depends a lot on the words that you use to search. Here are some tips to make every search more effective: Make sure that you spell search words correctly. Remember to leave a space between each word in your query. Use words that you would expect to find in the websites that you're looking for during your search. Use the OR (A search keyword that you can use to find results that contain either of the search terms that you specify.) and NOT (A search keyword that you can use to find results that don't contain a search term you specify.) keywords to combine or exclude words. For example, if you use tree NOT evergreen , you will get results for trees but not for evergreen trees. This feature is currently available only in select countries and regions. Vary your search terms for different results. A different word or phrase will return different search results. Try using fewer descriptive words, or try words that have a different but similar meaning. For example, try alloy instead of metal or steel . Search for exact phrases by placing the search words within quotation... Read More
  • December
    22

    "Remember the Titans" by Tameiko

    "Remember the Titans" is airing so much on TV lately that I feel compelled to blog about it. If you have not seen it, it is a flick that shows how people can triumph by working together and overcoming their fears and the unknown. It is the stereotypical "blacks vs whites" story. What was striking about this one though is that it was based on a true story starting from 1971. I found it hard to believe people were still having racial issues such as school segregation as late as the '70s. (I was too young to have experienced this plus we lived in the north and schools were no longer segregated.) I remember watching the movie for the first time and being angry, disappointed, hopeful, entertained, happy and then sad. The story jarred at every emotion. I cried, I laughed, I cried. Toward the end of the movie Bertier (Caucasian) reflected when he first met Campbell (Black). I do not want to give away too much but he said he was afraid of Campbell and later realized he was only hating his brother. Because of their ability to come together they were better people. The movie is worth watching. It will certainly have you reflecting on your behavior and thoughts. You can also check... Read More "Remember the Titans" is airing so much on TV lately that I feel compelled to blog about it. If you have not seen it, it is a flick that shows how people can triumph by working together and overcoming their fears and the unknown. It is the stereotypical "blacks vs whites" story. What was striking about this one though is that it was based on a true story starting from 1971. I found it hard to believe people were still having racial issues such as school segregation as late as the '70s. (I was too young to have experienced this plus we lived in the north and schools were no longer segregated.) I remember watching the movie for the first time and being angry, disappointed, hopeful, entertained, happy and then sad. The story jarred at every emotion. I cried, I laughed, I cried. Toward the end of the movie Bertier (Caucasian) reflected when he first met Campbell (Black). I do not want to give away too much but he said he was afraid of Campbell and later realized he was only hating his brother. Because of their ability to come together they were better people. The movie is worth watching. It will certainly have you reflecting on your behavior and thoughts. You can also check... Read More
  • December
    18

    What Motivates A Recruiter by Jamie

    A recruiter walks into a bar… I was sitting in a bar in Bellevue last week, waiting for my to-go order. I started chatting with two gentlemen sitting next to me and one happened to be a new hire in my organization, hired by one of my fellow Bing recruiters. As we were talking, he asked me what I thought was a strange question: “Are recruiters incentivized to hire people?” He wondered if we were more gate keepers or really trying to hire as many people as we can. He said he felt like it is hard to be a candidate in the market and although his Bing recruiter was a nice guy, he would love to understand more about what we do and what motivates us. Recruiters definitely want to hire! At Microsoft, we are salaried employees who are goaled to hire as many people as the organization needs. The more hires we make, the happier our managers are. Every time I pick up the phone, I hope to find my next hire at the other end. It is hard because not everyone I speak to is a match for what my organization needs, but I am pulling for every candidate I talk to. I should also mention that we get “credit” for hires we make outside of our organization. This means... Read More A recruiter walks into a bar… I was sitting in a bar in Bellevue last week, waiting for my to-go order. I started chatting with two gentlemen sitting next to me and one happened to be a new hire in my organization, hired by one of my fellow Bing recruiters. As we were talking, he asked me what I thought was a strange question: “Are recruiters incentivized to hire people?” He wondered if we were more gate keepers or really trying to hire as many people as we can. He said he felt like it is hard to be a candidate in the market and although his Bing recruiter was a nice guy, he would love to understand more about what we do and what motivates us. Recruiters definitely want to hire! At Microsoft, we are salaried employees who are goaled to hire as many people as the organization needs. The more hires we make, the happier our managers are. Every time I pick up the phone, I hope to find my next hire at the other end. It is hard because not everyone I speak to is a match for what my organization needs, but I am pulling for every candidate I talk to. I should also mention that we get “credit” for hires we make outside of our organization. This means... Read More
  • December
    17

    A Recruiters’ Guide for Searching On BING...

    If you've done a search and want to narrow the results, you can use Bing's advanced search option to help. At the top of your search results page, click advanced to open the advanced search box. Choose the parameters of your search. You can look for results by: Search Terms All of these terms: Uses an AND operation (a search keyword that you can use to find results that contain the entire search terms you specify). Ignores punctuation and stop words (words that are frequently used, but that do not offer descriptive value to search engines; e.g., a, of, and the are considered stop words). Any of these terms: Uses an OR operation(a search keyword that you can use to find results that contain either of the search terms that you specify). Ignores punctuation and stop words This exact phrase: Searches for the exact phrase, including punctuation and stop words. None of these terms: Uses a NOT operation (a search keyword that you can use to find results that don't contain a search term you specify). The NOT operation groups the terms within parentheses, including punctuation and stop words. Site/Domain Limit your search to a specific site, such as Microsoft... Read More If you've done a search and want to narrow the results, you can use Bing's advanced search option to help. At the top of your search results page, click advanced to open the advanced search box. Choose the parameters of your search. You can look for results by: Search Terms All of these terms: Uses an AND operation (a search keyword that you can use to find results that contain the entire search terms you specify). Ignores punctuation and stop words (words that are frequently used, but that do not offer descriptive value to search engines; e.g., a, of, and the are considered stop words). Any of these terms: Uses an OR operation(a search keyword that you can use to find results that contain either of the search terms that you specify). Ignores punctuation and stop words This exact phrase: Searches for the exact phrase, including punctuation and stop words. None of these terms: Uses a NOT operation (a search keyword that you can use to find results that don't contain a search term you specify). The NOT operation groups the terms within parentheses, including punctuation and stop words. Site/Domain Limit your search to a specific site, such as Microsoft... Read More
  • December
    16

    Hispanics in the USA by Tameiko

    Not too long ago I read an article on the current/projected population of Hispanics in the United States and their buying power . The numbers are staggering. This article got me thinking about my various work environments and how few Hispanics I have seen in the workplace, so I Binged to find more information on the US Hispanic population. I found some good information such as increased socio-economic status but also found some challenges they will need to overcome. As I think about what constitutes a truly diverse population and increasing the numbers of this ethnic minority group, I am excited about the possibilities for you, for me, for everyone. Imagine a world where we are all different but want to learn about and from one another…We treat one another with respect and dignity...Everyone is encouraged to share their ideas as well as feedback. That world could exist -- It is up to you and me to make it so. Will you do your part? Not too long ago I read an article on the current/projected population of Hispanics in the United States and their buying power . The numbers are staggering. This article got me thinking about my various work environments and how few Hispanics I have seen in the workplace, so I Binged to find more information on the US Hispanic population. I found some good information such as increased socio-economic status but also found some challenges they will need to overcome. As I think about what constitutes a truly diverse population and increasing the numbers of this ethnic minority group, I am excited about the possibilities for you, for me, for everyone. Imagine a world where we are all different but want to learn about and from one another…We treat one another with respect and dignity...Everyone is encouraged to share their ideas as well as feedback. That world could exist -- It is up to you and me to make it so. Will you do your part?
  • December
    15

    Recruiter Search Overload by Jamie

    Many people understand search overload. We are talking about it in Bing commercials: that feeling of too many irrelevant search results. I am hoping this community will have sympathy for my similar problem – recruiter search overload. I read hundreds of resumes per week, looking for the best talent for Bing. As part of my recruiting efforts, I also post jobs. I try to be very diligent and scan all of the resumes submitted against my job posting, but I get worn out, especially when people apply who do not meet the requirements. Here’s an example: I currently have a role posted that requires a PhD. I reviewed four resumes yesterday submitted for that job, where the candidates only had a bachelors degree. While I can sympathize with people try very hard to find jobs and applying to anything and everything that appeals to them, it slows me down in finding the right person for the job I have posted. It is like turning up an irrelevant search result. Now, before anyone gets upset, I am not saying that those four candidates who didn’t have PhD’s are irrelevant, they may very well be my dream candidate for another job. I merely want to see them applying to the... Read More Many people understand search overload. We are talking about it in Bing commercials: that feeling of too many irrelevant search results. I am hoping this community will have sympathy for my similar problem – recruiter search overload. I read hundreds of resumes per week, looking for the best talent for Bing. As part of my recruiting efforts, I also post jobs. I try to be very diligent and scan all of the resumes submitted against my job posting, but I get worn out, especially when people apply who do not meet the requirements. Here’s an example: I currently have a role posted that requires a PhD. I reviewed four resumes yesterday submitted for that job, where the candidates only had a bachelors degree. While I can sympathize with people try very hard to find jobs and applying to anything and everything that appeals to them, it slows me down in finding the right person for the job I have posted. It is like turning up an irrelevant search result. Now, before anyone gets upset, I am not saying that those four candidates who didn’t have PhD’s are irrelevant, they may very well be my dream candidate for another job. I merely want to see them applying to the... Read More
  • December
    14

    A Recruiters’ Guide for Searching On Bing...

    Bing is the world’s first Decision Engine – a faster way to make more informed decisions, delivering: · Great results · A richer, more organized experience · Powerful decision making tools to help you accomplish key tasks more easily This isn’t a complicated process and the logic is all in how you apply it. Bing gives you the tool to find what you are searching for with ease. As a recruiter/sourcer/researcher, I use these tricks all the time, and you will want to think effective, simplistic, and less complicated when structuring your search strings and the results will come with this Decision Engine. Bing brings a fresh approach and incorporating some specialties, like domain, sites, region specific domains and much more. This fresh approach will help you structure strings with ease. Advanced Searches If you've done a search and want to narrow the results, you can use Bing's advanced search option to help with that task. Choose the parameters of your search. You can look for results by: Search Terms · All of these terms : Uses an AND (A search keyword that you can use to find results that contain all the search... Read More Bing is the world’s first Decision Engine – a faster way to make more informed decisions, delivering: · Great results · A richer, more organized experience · Powerful decision making tools to help you accomplish key tasks more easily This isn’t a complicated process and the logic is all in how you apply it. Bing gives you the tool to find what you are searching for with ease. As a recruiter/sourcer/researcher, I use these tricks all the time, and you will want to think effective, simplistic, and less complicated when structuring your search strings and the results will come with this Decision Engine. Bing brings a fresh approach and incorporating some specialties, like domain, sites, region specific domains and much more. This fresh approach will help you structure strings with ease. Advanced Searches If you've done a search and want to narrow the results, you can use Bing's advanced search option to help with that task. Choose the parameters of your search. You can look for results by: Search Terms · All of these terms : Uses an AND (A search keyword that you can use to find results that contain all the search... Read More
  • December
    11

    Another Sign that Bing is Better for Advertisers...

    I saw a great article today that talked about Click Through Rates in Bing vs. “the competition.” YES, the sample size is small. YES, there’s the new “shiny new toy” factor but in any case, these numbers show that the key to ads not being an “annoyance” is relevance! Our Ads Development team is putting a lot of focus on improving the relevance of ads to make sure the right ad gets to the right person every time they use Bing. One of the more amusing aspects of this story (as with most internet articles) is the user comments! My favorite is the person who feels the cause of Bing’s early success is attributed Microsoft employees who are clicking on ads to boost our scores. If this poster knew Microsoft at all, he/she would have known that we’d assign such a silly task to Full Time employees … that’s what Contractors are for!!! I’m kidding of course, just trying to bring a little humor to your morning! The full article (with comments) is here , check it out! I saw a great article today that talked about Click Through Rates in Bing vs. “the competition.” YES, the sample size is small. YES, there’s the new “shiny new toy” factor but in any case, these numbers show that the key to ads not being an “annoyance” is relevance! Our Ads Development team is putting a lot of focus on improving the relevance of ads to make sure the right ad gets to the right person every time they use Bing. One of the more amusing aspects of this story (as with most internet articles) is the user comments! My favorite is the person who feels the cause of Bing’s early success is attributed Microsoft employees who are clicking on ads to boost our scores. If this poster knew Microsoft at all, he/she would have known that we’d assign such a silly task to Full Time employees … that’s what Contractors are for!!! I’m kidding of course, just trying to bring a little humor to your morning! The full article (with comments) is here , check it out!
  • December
    10

    Jobs and Presents Galore by Jenna

    A whole lot of jobs opened this week in Bing. You might be busy with your holiday shopping instead of looking for a job, but it’s a good time to head over to the careers page if you haven’t visited in a while. New jobs in Boulder, Colorado, new roles for Ph.D.-style researchers, and a slew of new senior opportunities make this a great time to check it out. The holiday season can be an unique opportunity to look for a job. Companies are still hiring, but the influx of resumes often drops, and it’s an easy time to stand out. Plus, the New Year is a standard time to jump-start life changes like diets and new careers, so waiting until January will just put your resume in the mass of new resolutions. So pour yourself a cup of eggnog and get to searching out that new career… It might just be your best gift of the Season. A whole lot of jobs opened this week in Bing. You might be busy with your holiday shopping instead of looking for a job, but it’s a good time to head over to the careers page if you haven’t visited in a while. New jobs in Boulder, Colorado, new roles for Ph.D.-style researchers, and a slew of new senior opportunities make this a great time to check it out. The holiday season can be an unique opportunity to look for a job. Companies are still hiring, but the influx of resumes often drops, and it’s an easy time to stand out. Plus, the New Year is a standard time to jump-start life changes like diets and new careers, so waiting until January will just put your resume in the mass of new resolutions. So pour yourself a cup of eggnog and get to searching out that new career… It might just be your best gift of the Season.
  • December
    09

    The Seattle Seahawks and Bing by Eugenia

    So my beloved Seahawks were off to a great start during exhibition but stricken with injuries and what not we now have a 5-7 record. Nevertheless, this season overall has been fun to watch. Peyton and company never cease to amaze me and Farve as a Viking has been interesting–I am beginning to think that experience is way more valuable than pure physical ability. Since I have had more time to watch football this season, I find myself freaking out at game time wondering what channel the game is on, or what a certain team’s record is, or what the score was if I have missed a game. This is where Bing comes in so unbelievably handy for me. I simply type in the team name and find out everything I wanted to know towards the top of the page. Specifically what our record is, how we did last week, what our ranking is, and who we’re playing next and when. The same is true for players. Everything you wanted to know about Kurt (that’s relevant to football!) in one place. Needless to say Bing has saved me time channel surfing–desperately trying to find the game in time for kick off and gives me relevant information without clicking around. So the next time you’re... Read More So my beloved Seahawks were off to a great start during exhibition but stricken with injuries and what not we now have a 5-7 record. Nevertheless, this season overall has been fun to watch. Peyton and company never cease to amaze me and Farve as a Viking has been interesting–I am beginning to think that experience is way more valuable than pure physical ability. Since I have had more time to watch football this season, I find myself freaking out at game time wondering what channel the game is on, or what a certain team’s record is, or what the score was if I have missed a game. This is where Bing comes in so unbelievably handy for me. I simply type in the team name and find out everything I wanted to know towards the top of the page. Specifically what our record is, how we did last week, what our ranking is, and who we’re playing next and when. The same is true for players. Everything you wanted to know about Kurt (that’s relevant to football!) in one place. Needless to say Bing has saved me time channel surfing–desperately trying to find the game in time for kick off and gives me relevant information without clicking around. So the next time you’re... Read More
  • December
    09

    Ethnicity and The Job Hunt by Tameiko

    I recently read a disturbing New York Times article on diverse educated folks struggling to find good jobs. While this article specifically addressed Blacks, I bet there are similar stories for other ethnically diverse people as well as women. Are we still in the early 1900's? Who is still allowing these folks to have hiring authority and how come they have not yet retired??? I thought (or was hoping) we were further along. Granted I do not wear rose colored glasses and I knew much of this was going on, and now after reading the story, you know too. There were so many positive stories to overshadow some of the prejudice, I guess I got caught up in the wave. Nonetheless to my dismay the article stated some educated job seekers are so desperate some are removing diversity affiliations from their resumes. How will those of us who are seeking diverse people find you? Please know this, Bing as well as the rest of Microsoft IS looking for you...And I bet we are not alone. To the ethnic job seeker, keep those keywords on your resume (or re-add them). Jamie Morgan recently blogged about having diversity related keywords on resumes. Remember, if you have to be somebody else to get an interview... Read More I recently read a disturbing New York Times article on diverse educated folks struggling to find good jobs. While this article specifically addressed Blacks, I bet there are similar stories for other ethnically diverse people as well as women. Are we still in the early 1900's? Who is still allowing these folks to have hiring authority and how come they have not yet retired??? I thought (or was hoping) we were further along. Granted I do not wear rose colored glasses and I knew much of this was going on, and now after reading the story, you know too. There were so many positive stories to overshadow some of the prejudice, I guess I got caught up in the wave. Nonetheless to my dismay the article stated some educated job seekers are so desperate some are removing diversity affiliations from their resumes. How will those of us who are seeking diverse people find you? Please know this, Bing as well as the rest of Microsoft IS looking for you...And I bet we are not alone. To the ethnic job seeker, keep those keywords on your resume (or re-add them). Jamie Morgan recently blogged about having diversity related keywords on resumes. Remember, if you have to be somebody else to get an interview... Read More
  • December
    07

    Overused Words That Make Your Resume Suck...

    I’ve used a few choice words in my life. You probably have too? However, when the wrong words appear on your resume, it sucks and could be damaging to your next career move. These suckie words are not of the four-letter variety. These words are very common. They are accepted. They cover the average resume with buzz worthy words badness. Hiring managers can identify sucky words in seconds, leaving your resume work worthless. So how do you write a wicked resume without the suck? How do you turn the wrong words into right? To help you land the job interview, here’s how to spin the 6 sucky resume words into skills that sizzle. 1. Responsible For I frown when I read “Responsible For” on a resume. Of course you’re responsible for something. But, how many? How long? Who? What? When? Rather than waste the hiring manager’s time reading a vague list of responsibilities, be specific and back up your cited skills and accomplishments. Employers want the best that explains your accomplishments. Be specific to get the point across quickly. Prove you have the skills to get hired. The resume that avoids vague “responsibilities” and sticks to facts... Read More I’ve used a few choice words in my life. You probably have too? However, when the wrong words appear on your resume, it sucks and could be damaging to your next career move. These suckie words are not of the four-letter variety. These words are very common. They are accepted. They cover the average resume with buzz worthy words badness. Hiring managers can identify sucky words in seconds, leaving your resume work worthless. So how do you write a wicked resume without the suck? How do you turn the wrong words into right? To help you land the job interview, here’s how to spin the 6 sucky resume words into skills that sizzle. 1. Responsible For I frown when I read “Responsible For” on a resume. Of course you’re responsible for something. But, how many? How long? Who? What? When? Rather than waste the hiring manager’s time reading a vague list of responsibilities, be specific and back up your cited skills and accomplishments. Employers want the best that explains your accomplishments. Be specific to get the point across quickly. Prove you have the skills to get hired. The resume that avoids vague “responsibilities” and sticks to facts... Read More
  • December
    04

    Studying Up by Jenna

    Want an inside secret? Everyone wants to study for their upcoming interviews, but with all the information out there, what do you choose? In a meeting today with the executive leadership at Bing, they were discussing all of the online learning options. And one (very-senior-not-to-be-named) executive raved about the machine learning series from Stanford professor Andrew Ng. And it seems that for free, and in a variety of formats, you can view his Stanford lecture series on Machine Learning. http://see.stanford.edu/see/lecturelist.aspx?coll=348ca38a-3a6d-4052-937d-cb017338d7b1 . Maybe you want to view it on YouTube, or maybe you want to download it into your iPhone or Zune… and you can, with any of the links provided here. In fact, Stanford’s engineering department provides a lot of free online course materials, complete with tutorials and exams. For anyone interested in bettering their skills to brush up for an interview, look no further: http://see.stanford.edu/see/courses.aspx Want an inside secret? Everyone wants to study for their upcoming interviews, but with all the information out there, what do you choose? In a meeting today with the executive leadership at Bing, they were discussing all of the online learning options. And one (very-senior-not-to-be-named) executive raved about the machine learning series from Stanford professor Andrew Ng. And it seems that for free, and in a variety of formats, you can view his Stanford lecture series on Machine Learning. http://see.stanford.edu/see/lecturelist.aspx?coll=348ca38a-3a6d-4052-937d-cb017338d7b1 . Maybe you want to view it on YouTube, or maybe you want to download it into your iPhone or Zune… and you can, with any of the links provided here. In fact, Stanford’s engineering department provides a lot of free online course materials, complete with tutorials and exams. For anyone interested in bettering their skills to brush up for an interview, look no further: http://see.stanford.edu/see/courses.aspx
  • December
    03

    What Does Online Advertising Mean? Depends...

    Before we open a new req at Microsoft, the recruiter sits down with the hiring manager and discusses the role, the business problem to be solved and where we might find this person. (Shocking, game changing, inside information I know, but bear with me… ). The reason I bring this up though, is that in my Advertising R&D -Development org, the problems we’re trying to solve have very little to do with the domain of Online Advertising. Since the launch of Bing we’ve seen steady growth in our search share and tons of positive feedback on the features and user experience. This is all goodness, but frankly, none of Bing’s accomplishments matter if we can’t monetize them. This is where the Ad Platform comes in. Now that we’ve redrawn the search battlefield , we have to do deliver a “just as compelling” Ad Platform to take advantage of all these new eyeballs! In order to do that, the big three areas we’re focused on in Ads R&D are: Scalability, Operability and Performance. Problems that are typically associated with large, online, distributed platform development more so than Click Through Rates, Search Engine Optimization... Read More Before we open a new req at Microsoft, the recruiter sits down with the hiring manager and discusses the role, the business problem to be solved and where we might find this person. (Shocking, game changing, inside information I know, but bear with me… ). The reason I bring this up though, is that in my Advertising R&D -Development org, the problems we’re trying to solve have very little to do with the domain of Online Advertising. Since the launch of Bing we’ve seen steady growth in our search share and tons of positive feedback on the features and user experience. This is all goodness, but frankly, none of Bing’s accomplishments matter if we can’t monetize them. This is where the Ad Platform comes in. Now that we’ve redrawn the search battlefield , we have to do deliver a “just as compelling” Ad Platform to take advantage of all these new eyeballs! In order to do that, the big three areas we’re focused on in Ads R&D are: Scalability, Operability and Performance. Problems that are typically associated with large, online, distributed platform development more so than Click Through Rates, Search Engine Optimization... Read More