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MSN Book Search and the British Library

Last week, we announced MSN Book Search and our joining the OCA. Yesterday, we announced a partnership with the British Library to digitize and make available via MSN Book Search, 25 million pages (roughly 100,000 books) from the British Library’s collection over the next year.

This partnership with the British Library represents another step in MSN Search’s goal to provide the most relevant answers to users’ queries. Through our British Library partnership, we will be able to bring trusted content to users, irrespective of the format of the content. We will predominantly focus on digitizing out of copyright material in this partnership.

We believe that Microsoft’s key value add is in software and in our community of users. We look forward to enabling interesting user experiences with trusted content from the British Library. We aspire to give the users the ability not just to view pages out of a book, but really act on the information in contextually relevant ways, both in the search experience as well as in the applications they are using.

There are a lot of challenges as we embark upon this journey – digitization, indexing, ranking, enabling the best user experience while searching, enabling users to act on the information they find etc., and we look forward to tackling these challenges. We are fortunate to be in a company that has invested for many years in advanced reading technologies, and is investing in making great viewing experiences possible. This is going to be a fun ride!

On a personal note, this is one of those “You are kidding. They pay you to do that?” jobs – What is more fun that helping bring the world’s knowledge to everyone? Now, I am off to work with the British Librabry to figure out which material to digitize first. As our CEO normally says - I…..LOVE…..THIS…..COMPANY!!!

Thirumalai Anandanpillai
Product Planning, MSN Search
On behalf of the MSN Search Content Acquisition Team


  • Did-it Search Marketing Inaugurates New Search Methodology, Goes Full-Service
    Print This Story Email This Story Save this Link View PR Newswire's RSS Feed

    ROCKVILLE CENTER, N.Y., Nov. 8 /PRNewswire/ -- Top-rated Search firm
    Did-it Search Marketing has inaugurated its new Search methodology, S.A.T.
    Search -- the integration of Strategy, Analytics and Technology in one search
    marketing firm. At the same time, it has transitioned to become a full-service
    search marketing agency.
    Explains Did-it CEO Bill Wise, "In search, like in most highly complex
    fields, you need the best plan of attack, the best understanding of your
    situation, the best tools -- and one place to handle it all. That's true in
    medicine, that's true in physics, and it's equally true in SEM (Search Engine
    Marketing). That attitude is the basis of S.A.T. Search, and the reason we
    decided to transition to full service. It's about bringing best-of-breed SEM
    strategy, analytics, and technology together under one roof."
    The S.A.T. Search methodology, adds Wise, is particularly vital in fields
    with complex SEM needs, such as finance. Online trading firm E*TRADE FINANCIAL
    recently signed on with Did-it in October 2005.
    "E*TRADE's marketing model is based on a test-and-learn approach, which
    provides E*TRADE with innovative ways to reach its target, value-driven
    customer," says Nicholas Utton, chief marketing officer of E*TRADE FINANCIAL.
    "E*TRADE is continuously seeking new forms of marketing technology to reach
    our target audience with communications that remain smart, interruptive and
    Adds SEMPO Chairperson and Did-it Executive Chairman Kevin Lee, "We are
    honored E*TRADE has selected Did-it and look forward to driving outstanding
    results. Our ability to consistently integrate the most creative Strategy,
    sophisticated Analytics, and cutting edge Technology under one roof is unique
    to our industry. Being selected by a market leader like E*TRADE is a
    validation of our approach."
    The transition to full-service has created some positioning conflicts,
    leading Did-it to largely phase out the backend SEM solutions it has provided,
    until now, for other full-service firms. Did-it is discontinuing most of its
    backend relationship with Digitas, for example, a move which the two firms
    agreed to mutually.
    Even with the sharp lessening of the relationship, Did-it will continue to
    work with Digitas on select strategic accounts, such as Cingular Wireless. At
    the same time, some Digitas/ Did-it clients have moved to Did-it full service.
    Dun & Bradstreet, for example, became a Did-it full-service client earlier in
    the year.
    "Digitas is a highly valued client," Wise says. "Loyalty to our clients,
    regardless of agency status, is our top priority -- and will always continue
    to be."

    About Did-it Search Marketing
    Did-it Search Marketing, a recognized leader in the Search since 1996,
    drives sales/profit growth, market share and return on marketing investment
    for over 200 clients including E*TRADE FINANCIAL, Dun & Bradstreet and
    Cingular Wireless. In 2004, Jupiter Research ranked Did-it the Number One
    Search Engine Marketing firm for technology and market suitability. Phone: (800)-932-7761 (516)-255-0500

    About Kevin Lee
    Kevin Lee, Co-Founder & Executive Chairman, is an acknowledged
    search engine marketing expert. Kevin's weekly column for JupiterMedia's
    ClickZ is read by thousands as are his contributions to Catalog Age Magazine
    and DMNews. Kevin is a founding board member and the current Chairman of
    SEMPO, and also serves on the Search Council for the Association for
    Interactive Marketing (now part of the DMA) and the IAB Search Committee.

    SOURCE Did-it Search Marketing
    Web Site:
  • This is great news. Keep up the good work MSN Team. On a side note, how can one get info on Search Champs program for the next year?
  • I must agree with previous comments - this is wonderful news! However, do you think this is in any way a response to Google's public domain material being put on the net?