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Bing on the Jingles

Fans of Bing find it easy to say and often speak the name like a sound effect, especially when you find what you’re looking for online. Bing!

Since everyone is having fun with the name, we thought it would be interesting to see what you can do with it, put to a little music! Got a fun jingle, or as we like to say in the halls around here “Bingle” you want to share?

Warm up those vocal cords, bust out your flip, video mobile phone or camcorder and start getting creative because today we are launching the “Bing Jingle Contest” on the Bing YouTube site.

What will the reward be for embarrassing yourself online to potentially millions of people? How does a $500 American Express gift cheque sound? Music to your ears we hope! The contest winner will be picked based on number of views and quality of ratings they get on their video submission.

You have until July 31,2009 to submit your video entry and the winner will be announced on August 5. Full contest details and rules can be found Below.

Happy jingle making and good luck!

The Bing Intern


Microsoft “Bing Jingle” Contest



These are the official rules that govern how the Microsoft “Bing Jingle” contest promotion will operate (“Contest”).

In these rules, “we,” “our,” and “us” refer to Microsoft Corporation, the sponsor of this Contest. “You” refers to an eligible Contest entrant.


This is a skill-based Contest. The object of this Contest is to videotape yourself performing an original “jingle” that you’ve written, describing the attributes of the Microsoft search engine, Bing. For purposes of this Contest, each video you create and submit in the Contest will be called an “entry.” All eligible entries received will be judged using the criteria described below to determine the winners of the prizes described below.


This Contest consists of two periods, and Entry Period and a Voting Period. The Entry Period starts at 12:01 a.m. Pacific Time (PT) on July 20, 2009, and ends at 11:59 p.m. PT on July 31, 2009. The Voting Period starts at 12:01 a.m. Pacific Time (PT) on July 20, 2009, and ends at 11:59 a.m. PT on August 5, 2009. Entries must be received during the Entry Period to be considered eligible.


You are eligible to enter this Contest if you meet the following requirements at time entry:

  • You are 14 years of age or older at the time of entry.
    • If you are 14 of age or older, but are considered a minor in your place of residence, you should ask your parent’s or legal guardian’s permission prior to submitting an entry into this Contest; and
  • You are NOT a resident of the province of Quebec; and
  • You are NOT a resident of any of the following countries: Cuba, Iran, North Korea, Sudan, and Syria.
  • You are NOT an employee of Microsoft Corporation or an employee of a Microsoft subsidiary; and
  • You are NOT involved in any part of the administration and execution of this Contest; and
  • You are NOT an immediate family (parent, sibling, spouse, child) or household member of a Microsoft employee, an employee of a Microsoft subsidiary, or a person involved in any part of the administration and execution of this Contest.

This Contest is void within the geographic area described above and wherever else prohibited by law.


To be eligible for judging an entry must meet the following content / technical requirements:

  • The video cannot exceed 5 minutes in length
  • The video must be in compliance with terms of service

In addition:

  • your entry must be your own original work; and
  • your entry cannot have been selected as a winner in any other contest; and
  • you must have obtained any and all consents, approvals or licenses required for you to submit your entry; and
  • your entry must not otherwise violate the rights of any other person by using their names, likeness or images without their express written consent.

Entries may NOT contain, as determined by us, in our sole and absolute discretion, any content that:

  • is sexually explicit, unnecessarily violent or derogatory of any ethnic, racial, gender, religious, professional or age group; profane or pornographic;
  • promotes alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing) or a particular political agenda;
  • is obscene or offensive;
  • defames, misrepresents or contains disparaging remarks about other people or companies;
  • contains trademarks, logos, or trade dress (such as distinctive packaging or building exteriors/interiors) owned by others;
  • contains copyrighted materials owned by others (including photographs, sculptures, paintings, and other works of art or images published on or in websites, television, movies or other media);
  • contains materials embodying the names, likenesses, voices, or other indicia identifying any person, (other than the member of your family or community for which you have received consent) including, without limitation, celebrities and/or other public or private figures, living or dead;
  • contains look-alikes of celebrities or other public or private figures, living or dead;
  • communicates messages or images inconsistent with the positive images and/or good will to which we wish to associate; and/or violates any law;

We reserve the right to reject any entry, in our sole and absolute discretion, that we determine does not meet the above criteria.


Other than what is set forth below, we are not claiming any ownership rights to your entry. However, by submitting your entry, you:

  • are granting us an irrevocable, royalty-free, worldwide right and license to: (i) use, review, assess, test and otherwise analyze your entry and all its content in connection with this Contest; and (ii) feature your entry and all into content in connection with the promotion of this Contest in all media (now known or later developed);
  • agree to sign any necessary documentation that may be required for us and our designees to make use of the rights you granted above;
  • understand and acknowledge that the Promotion Parties may have developed or commissioned materials similar or identical to your submission and you waive any claims you may have resulting from any similarities to your entry;
  • understand that we cannot control the incoming information you will disclose to our representatives in the course of entering, or what our representatives will remember about your entry. You also understand that we will not restrict work assignments of representatives who have had access to your entry. By entering this Contest, you agree that use of information in our representatives’ unaided memories in the development or deployment of our products or services does not create liability for us under this agreement or copyright or trade secret law;
  • understand that you will not receive any compensation or credit for use of your entry, other than what is described in these Official Rules

Please note that following the end of this Contest your entry may be posted on a website selected by us for viewing by visitors to that website. We are not responsible for any unauthorized use of your entry by visitors to this website. While we reserve these rights, we are not obligated to use your entry for any purpose, even if it has been selected as a winning entry.

If you do not want to grant us these rights to your entry, please do not enter this Contest.


To enter, go to the Contest web site at, sign into your YouTube account, and upload your entry as instructed.

We will only accept ten (10) entries per person; however, each entry must be substantially unique to be eligible.

We are not responsible for entries that we do not receive for any reason, or for entries that we receive but are not decipherable for any reason.

We will automatically disqualify:

  • Any incomplete or illegible entry; and
  • Any entries that we receive from you that are in excess of the entry limit described above.


During the Voting Period, visitors will be invited to view and rate entries. On or around afternoon of August 5 the winner will be determined based on the following criteria:

  • 50.00% - Number of views
  • 50.00% - User ratings

The decisions of the judges are final and binding. If we do not receive a sufficient number of entries meeting the entry requirements, we may, at our discretion, select fewer winners than described above.

In the event of a tie, a Microsoft representative will break the tie based on creativity (50%) and originality (50%). The decision of the judge is final and binding. If we do not receive a sufficient number of entries meeting the entry requirements, we may, at our discretion, select fewer winners than the number of Contest Prizes described below.

Contest Prize

One (1) Grand Prize. A US $500 American Express gift cheque.

If you are a potential winner, we will notify you by sending a message to your YouTube user account provided at time of entry within seven (7) days following completion of judging. If the notification that we send is returned as undeliverable, or you are otherwise unreachable for any reason, we may award to a runner-up.

If there is a dispute as to who is the potential winner, we will consider the potential winner to be the authorized account holder of the e-mail address used to enter the Contest. If you are a potential winner, we may require you to sign an Affidavit of Eligibility, Liability/Publicity Release and a W-9 tax form or W-8 BEN tax form within 10 days of notification. If you are a potential winner and you are considered a minor in your place of legal residence, we may require your parent or legal guardian to sign all required forms on your behalf. If you do not complete the required forms as instructed and/or return the required forms within the time period listed on the winner notification message, we may disqualify you and select a runner-up.

If you are confirmed as a winner of this Contest:

  • You may not exchange your prize for cash or any other merchandise or services. However, if for any reason an advertised prize is unavailable, we reserve the right to substitute a prize of equal or greater value; and
  • You may not designate someone else as the winner. If you are unable or unwilling to accept your prize, we may award it to a runner up; and
  • If you accept a prize, you will be solely responsible for all applicable taxes related to accepting the prize; and
  • If you are otherwise eligible for this Contest, but are considered a minor in your place of residence, we may award the prize to your parent/legal guardian on your behalf; and
  • Unless otherwise noted, all prizes are subject to their manufacturer’s warranty and / or terms and conditions.


By entering this Contest you agree:

  • To abide by these Official Rules; and
  • To release and hold harmless Microsoft and its respective parents, subsidiaries, affiliates, employees and agents from any and all liability or any injury, loss or damage of any kind arising from or in connection with this Contest, or any prize won; and
  • That Microsoft’s decisions will be final and binding on all matters related to this Contest; and
  • That, by accepting a prize, Microsoft may use of your proper name and state of residence online and in print, or in any other media, in connection with this Contest, without payment or compensation to you, except where prohibited by law.


This Contest will be governed by the laws of the State of Washington, and you consent to the exclusive jurisdiction and venue of the courts of the State of Washington for any disputes arising out of this Contest.


If someone cheats, or a virus, bug, catastrophic event, or any other unforeseen or unexpected event that cannot be reasonably anticipated or controlled, (also referred to as force majeure) affects the fairness and / or integrity of this Contest, we reserve the right to cancel, change or suspend this Contest. This right is reserved whether the event is due to human or technical error. If a solution cannot be found to restore the integrity of the Contest, we reserve the right to select winners from among all eligible entries received before we had to cancel, change or suspend the Contest.

If you attempt to compromise the integrity or the legitimate operation of this Contest by hacking or by cheating or committing fraud in ANY way, we may seek damages from you to the fullest extent permitted by law. Further, we may ban you from participating in any of our future Contest, so please play fairly.


We will post the name of the winner online at This list will remain posted until August 29, 2009.


Microsoft Corporation

One Microsoft Way

Redmond, WA 98052


  • A gift cheque?!  THat's way better than a gift check.

  • Finder's fee forthcoming.  Forwarded this link to my brother...

  • its a great talent hunt to find the talentpool person its not easy way to perform the jingle its a  contest to perform their on video.b audience voting is also an essentional part .god gave success to the winner.


  • I am eligible for this contest and hope i will be a winner!

  • An interesting competition, though rather strange that Bing is using Google's You Tube to promote their site. A viral campaign a wrong twist!?

  • Seriously? a $500 American Express gift cheque? That's just insulting. Specially from an up and coming search engine -- and one operated by Microsoft no less.

    Here's a suggestion. Why not acknowledge the endeavors of creatives by at least offering a prize amount that a professional would be paid for creative a jingle for you.

    $500? You should be ashamed.

  • Is there a blog in spanish for the latinamerican community?

    I wanna send this link but most of the people i know dont quite understand english and all the rules are in englis.

    Plus, the contest is worldwide (except the countries you mention) so its fair to have it in other languages... dont you thing?...

    This was my opinion :)

  • Great idea, but it would seem to me that Microsoft’s bing search engine team doesn’t like French Canadians or maybe they only fear Celine Dion will enter the contest?

  • Here you go Lorena

    Make all your spanish friends happy

  • this sounds like a fun competition although my singing is awlful

  • VOTE 4 ME!!!

  • bing is the most favorite search engine

  • A gift cheque?!  THat's way better than a gift check.

  • I used to have a good voice, but I'm not too proud of it these days.

  • i cant sing but will have a try