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Back in October of last year, bing.com/twitter launched the first ever search experience powered by the Twitter firehose. Today at SMX Advanced, Bing’s Senior Vice President, Yusuf Mehdi, sat down with Danny Sullivan to announce bing.com/social - the first search experience integrating the full Facebook firehose with non-pages content. Below are some of the highlights that you will find on bing.com/social which will be live later today:
Status updates and shared links from Facebook fan pages
In addition to Tweets, we also search through Facebook fan page updates and surface matching results. For example, a search for “NBA Finals” will return fan-page content from Facebook, including posts from a local TV station.
Aggregate shared link data for non-fan pages
For non-fan pages, we only surface popular shared links from Facebook users in the aggregate form, and only from users who have set their status updates to be shared with “everyone.” No names or photos, or even the text in the update associated with the link are published – just the link in aggregate. For example, searching for “World Cup” will show what links Facebook users are sharing on the topic – with a caption that is extracted from the original article shown below the link. When we don’t have an interesting caption to show, we sometimes display how many users have shared that link.
Finally, we’re introducing a re-designed homepage that shows improved trending topics derived from both Twitter and Facebook data. For each trending topic, we also show information about why it’s trending, a snippet of results from our social corpus, followed by query refiners on the bottom. Below is an example for MTV Movie Awards.
We plan to add more features to our social vertical in the near future, so please check back often and look for new changes on bing.com/social!
Lawrence Kim – Bing
Other posts of interest:
Bing@SMX Advanced 2010
Bringing a Bit of Twitter to Bing
its so annoying going to bing.com/social and being shown that error message. Why not have a nice landing page of comming this afternoon or something.
This feature sounds awesome, too bad your really stuffing things up experience wise with that error message!!!
this is a great feature... I hope I can find my high school buddies then....
Sounds awesome, cant wait!
It's great a feature and waiting for more new features
I like twitter search but I wonder what's included in Facebook search, I can imagine a lot of people wouldn't be happy with their status updates and shared links appearing in search results!
Nice move by Bing!
I think Bing Social is a great product. By applying advanced search engine technologies to Facebook’s vast status updates data, Bing Social has managed to plug a gap in the industry.
A Google-killer? Unlikely. I think Google Search and Bing Social, though similar, operate in different market segments. While Google Search is about returning relevant results (although with Google Caffeine, Google also aims for fresher search results), Bing Social focuses on returning the most popular links and trends. In this regard, I would think that Bing Social is more similar to, and competes with Social bookmarking services like Digg and Delicious. What do you think?
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