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In this release of Bing one of the biggest investments we are making is in the area of entertainment. As the content on the web has exploded, it has become difficult to navigate and find what you are looking for. In the field of entertainment, 76 percent of people use search to help find and navigate their entertainment options online, but only 10 percent say they have a trusted place to go.
So we see a great opportunity to help customers make important entertainment decisions -- from deciding what movie to buy or see, which TV shows to watch online or on your TV, what music to listen to, how to find and safely play your favorite casual games – Bing is making a first step today to help make entertainment on the web easy and fun, so you spend less time searching for entertainment and more time doing the stuff you love.
Working with key groups inside Microsoft that have deep entertainment heritage, we’ve made significant investments in four key areas: Music, Gaming, Movies and TV. Our focus was on making it easy – if you can type in a search box, you can have a great entertainment experience on Bing. Or, if you prefer a browsing, discovery oriented experience, Bing also makes that easy, just visit http://www.bing.com/entertainment.
Here’s a look at what’s launching today.
Music: Answers, Lyrics, 5 million free plays.
People love music. In particular, folks want more than just a song or artist, they want a fuller experience around the music they love. Over 70 percent of people look for lyrics online. Whether you want to get ready to kill it in karaoke or just rock it in the shower, it’s now easy to safely find lyrics to all in one place.
We didn’t stop at lyrics. In addition to the full Bing answers experience where you can get photos, videos, and even tour dates for your favorite acts, we partnered with our friends at Zune, and are now able to offer full-length streaming for more than 5 million songs. You get a single play of every song in this 5 million song catalog, and after that 30 second previews. So you can really get into the music you love. When it’s time to buy, we’ll offer you the ability to purchase and download songs from Zune, iTunes and Amazon.com MP3.
Gaming: Search, Click, Play.
In the gaming realm, people go to the web for a few key tasks. They want to choose which games to buy, become a better gamer by finding cheats and walkthroughs, and find and play casual games online in a safe and easy manner. Working with some of the best data sources out there, we now provide detailed information on over 35,000 games, including in depth reviews, cheats and walkthroughs for all your favorite games.
Working with the Microsoft Games team we offer nearly 100 of the most popular casual games online safely from right within Bing. Just Search, Click. Play . So you can now search for your favorite casual game, and with one click, be playing the game. This is cool for a couple of reasons. First, it’s easy. Second, hosting the games inline means you can be sure they are actually games and not malware. Finally, the Microsoft Games team included some fun social features that allow you to actually invite friends from your social network to play with you right from the game.
TV: The Shows You Love, A Click Away
Like most people, we love TV. We know from research that people spend 60 hours watching TV online video every single month. What’s more amazing is that more than 30% of people watch all of their TV episodes online, and over 60% of people have used a search engine to look for full-length TV shows online.
With Bing, we’ve brought together a very comprehensive collection of full length TV episodes and visually organized them so it’s easy to find what you are looking for and start watching. With thousands of episodes from over 1500 shows including lots of HD content, watching your favorite shows online is easier than ever before. And if you are one of those people who watch TV on an actual TV, we’re pulling in guide information to help you easily find what’s on in your area from your service provider, so you can make sure you are on the couch or setting your DVR to catch your favorite shows.
Movies: Plan the perfect night out.
Going to see a movie turns out to be a bit more complex than you might imagine. That’s why 90% of people turn to search to help them find movies information. What time is the movie playing? Which theater? Where does one park? What’s traffic like right now? Is the movie any good – what do reviewers say? What do my friends say about it? What does the Twitterverse say?
Bing brings together all of the information and tools you need to get to the movie stress free and have a great night out. Reviews from the pros, real time Twitter and Facebook sentiment, real time traffic information and directions, nearby restaurants and even parking information from Bing Maps make it simple to spend less time searching and more time doing.
Here’s Bing GM Derrick Connell talking about the latest in Entertainment from Bing:
All of this cool stuff is going live right now, with the exception of the TV listings, which will be along in a couple of weeks, and the music playback will ramp up over the next few days. Try it out, tell us what you think. We know there’s more we can do, and we are hard at work on new ideas that can continue to make Bing the best place to go on the web for all your favorite entertainment content and decisions.
Yusuf Mehdi, Senior Vice President, Bing
Other posts of interest:
Investing Decisions Simplified with Bing
Bing Updates up Close
A New Entertainment Experience for Bing
Bing Gets a Fresh Look
Bing for iPhone Update
I love what you've done with Bing Maps lately. But I'm not sure about the changes you've made to the Bing header.
Why did you make Bing logo blue? The white font is consistent with your homepage, favicon and generally I feel more pleasing to the eye.
Why did you center the background image? I loved the image positioned to the left behind the Bing logo. It also was more vibrant and had a hard bottom edge. The new header seems blurry..to much fading.
Over the next few days, I look forward to your posts that goes into more detail about these changes and your thoughts behind them.
good, but just that we cant access it in India, even if we change country to US. When will you upgrade the India site? Its really bad. Especially news and maps.
Hear what you sould asp.
I can see a future where Zune.net and SkyDrive work well together with plenty of integration; SkyDrive is primarily used for playing music owned by the user and Zune.net for accessing music the user doesn’t own through the Zune Pass and access to the social side of Zune.
Thinking of these ideas for music and video presentation on SkyDrive and combining them with the promise of Windows Live Sync I can see an excellent way to keep every file someone creates, edits, opens on any device, whether desktop, tablet or mobile, in sync and backed up in the cloud from anywhere in the world. Now that would surely make SkyDrive and Sync must have/use services.
fantastic news!! I'm looking forward about games!
"76 percent of people use search to help find and navigate their entertainment options online, but only 10 percent say they have a trusted place to go"
where do these data come from, please ?
Oh Yes! Awesome.
You four got two add podcast two big entertainment.Windows live skydrive sould have folder four podcasts and one folder four music and a folder videos and documents.And i wood like two bing entertainment intergated with xbox live and spindex.
great! Now I can enjoy this more...
Very good, but Bing Italy is still a re-branded Live Search.
Please update the localized versions of Bing before introducing new features.
I wish Bing would spend more effort in producing more relevant results than things like this. Otherwise, Bing will never catch up to Google? The question Bing's engineers need to be asking is: why aren't Bing's results as good as those of Google? And then those engineers need to answer that question by making Bing's results equal to that of Google. Contrary to what Yusuf Mehdi is quoted as saying in the newspaper (LA Times), Bing has NOT caught up to Google in terms of search quality. Get with it guys.
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