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March
07

Birds of a Feather: Bing teams with Angry Birds

Bing is teaming with Rovio, the folks behind the cultural phenomenon, Angry Birds, to put a new twist on the birds vs. pigs saga.  Starting today, you can watch as the pigs scheme creative ways to get their hooves on the treasured eggs via a 4-part animated video series sponsored by Bing.  Check out the first videos below and visit the Bing YouTube channel to follow the next installments.

For a limited period, Angry Birds will also feature search integration with Bing providing over a hundred clues to speed you through the levels and help squash the porcine thieves. Featuring Bing Image Search, Bing Maps, and Bing Shopping, the videos show Angry Birds fans how they can advance in the game, featuring the lovable Angry Birds characters.

Angry Birds is the #1 paid iphone app of all time and currently has 25 million users in the US, with over 30 million downloads of the popular Angry Birds app for iphone, Android, and iPad. The game is coming to Xbox LIVE on Windows Phone 7 later this Spring as part of our Must Have Games program. This is the first product integration Angry Birds has done on the popular platform and Bing is excited to help the millions of Angry Birds fans make it to new levels.

When things get complicated, don’t get angry- Bing and Decide!

Bing helps people make informed decisions and now millions of Angry Birds fans can experience Bing to help them excel at the game. 

Happy hunting!

- Wibe Wagemans, Bing Mobile

Comments

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  • So far all I see is Bing helping the bad guys. What's the deal with that?