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Despite lots of recent news coverage about the death of daily deal sites, people still love a great deal. The number of daily deal sites may be narrowing, but there are still over 300 sites to choose from and consumer interest shows no signs of slowing down. Comscore data reveals the deals audience grew by 24 percent in the past year, and according to a recent Bing/Impulse survey, 61% of people have increased their use of daily deals in the last six months.
However, people are overloaded with deals that aren’t relevant to them and nearly a quarter of the people surveyed said they are “fatigued” by the overabundance of deals. For some, the pain in finding an attractive deal is outweighing the reward.
But, people are telling us if they can end the unwelcome egg hunt, they would welcome the savings. When asked, 87% of people said they would increase their use of daily deals if they could find only deals that interest them all in one place.
Today, with the launch of Bing Deals, we’re doing just that.
Instead of building another program, we’re harnessing deals from major providers and retailers to help you cut through the clutter and find the best deals in one central location. Now you have a place to browse, find and purchase. Because we’ve done the work, all you have to do is go to bing.com/deals.
And this is just the beginning. More money-saving features will roll out over the coming weeks.
Simply put – Bing is the one-stop shop for the best deals, discounts and coupons and this is just the beginning. You’ll see more deals and more features rolling out soon so stay tuned. For now, check out the following video to see it in action and visit www.bing.com/deals to experience it yourself.
- Lisa Gurry, Bing
Is it also possible to put a deal direct on bing without using groupon or one of the other daily deal sites?
@NJC Merchants can use Bing Business Portal to list their own deals.
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