Bing blogs

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into the news, trends, people and technology behind Bing.

Search Blog — Oct 2013

  • October
    31

    Trick or Treat? Ring, Ring… They’re Here...

    On the Bing homepage, we’ve made it our mission to help you explore the world around you. Today, we’re possessed to help you explore a world beyond. Head over to Bing.com and enter our house … if you dare! Happy Haunting! - Kristin Dean, Managing Editor, Bing Homepage Team On the Bing homepage, we’ve made it our mission to help you explore the world around you. Today, we’re possessed to help you explore a world beyond. Head over to Bing.com and enter our house … if you dare! Happy Haunting! - Kristin Dean, Managing Editor, Bing Homepage Team
  • October
    31

    Bing Joins Bravo’s Last Chance Kitchen

    With the current season of Bravo’s Top Chef in New Orleans in full swing, the second season of its companion series Last Chance Kitchen kicked off last week on www.BravoTV.com . The Emmy-winning web series takes the TV show's eliminated contestants each week and pits them against each other for a chance to earn a spot in the main show's finale. And starting this week, Bing, MSN and Windows are joining the fun! Bing’s new Food & Drink app for Windows 8.1 features Chef Tom Colicchio, host of the Last Chance Kitchen . Information about the app and Colicchio’s recipes and tips are featured on the show’s page. Viewers of Last Chance can enter a sweepstakes hosted by Bravo each week for the chance to win a new Dell XPS 10 tablet with Windows 8.1, which comes pre-loaded with the Bing Food & Drink app. Starting today at noon ET, enter to win here .. The winner will be announced next Thursday, November 7 th . A new Dell tablet will be given out for each episode throughout the season. MSN will also be airing each new episode of Last Chance Kitchen each week on MSN TV , so tune in each week to see which of your favorite chefs still have a shot at claiming... Read More With the current season of Bravo’s Top Chef in New Orleans in full swing, the second season of its companion series Last Chance Kitchen kicked off last week on www.BravoTV.com . The Emmy-winning web series takes the TV show's eliminated contestants each week and pits them against each other for a chance to earn a spot in the main show's finale. And starting this week, Bing, MSN and Windows are joining the fun! Bing’s new Food & Drink app for Windows 8.1 features Chef Tom Colicchio, host of the Last Chance Kitchen . Information about the app and Colicchio’s recipes and tips are featured on the show’s page. Viewers of Last Chance can enter a sweepstakes hosted by Bravo each week for the chance to win a new Dell XPS 10 tablet with Windows 8.1, which comes pre-loaded with the Bing Food & Drink app. Starting today at noon ET, enter to win here .. The winner will be announced next Thursday, November 7 th . A new Dell tablet will be given out for each episode throughout the season. MSN will also be airing each new episode of Last Chance Kitchen each week on MSN TV , so tune in each week to see which of your favorite chefs still have a shot at claiming... Read More
  • October
    25

    Calling All Basketball Fans

    On Tuesday, basketball season officially starts here in the US. As millions of people across the globe scramble to make their predictions on the season and assemble their fantasy rosters, we thought it would be interesting to delve into our index to see which players were being searched most often on Bing. Here’s who you’ve been searching for: 1. LeBron James - @KingJames The most searched for player is also the favorite to win the Most Valuable Player award this year. LeBron will be searching for his 5th MVP and his 3rd title in a row, while everyone else in the league is aiming to knock off the defending champion Miami Heat. 2. Kobe Bryant - @kobebryant After tearing his Achilles late last season, Kobe Bryant is looking to get back to form and get the Lakers back in the hunt for the 17 th championship in franchise history. 3. Rajon Rondo - @RajonRondo Like several others on this list, Rajon Rondo is returning from an injury that ended last year for him. Rondo will be back for the Celtics and will show his unique competitiveness, the same quality he brings to Connect Four . A game that, according to him, he has never lost at. ... Read More On Tuesday, basketball season officially starts here in the US. As millions of people across the globe scramble to make their predictions on the season and assemble their fantasy rosters, we thought it would be interesting to delve into our index to see which players were being searched most often on Bing. Here’s who you’ve been searching for: 1. LeBron James - @KingJames The most searched for player is also the favorite to win the Most Valuable Player award this year. LeBron will be searching for his 5th MVP and his 3rd title in a row, while everyone else in the league is aiming to knock off the defending champion Miami Heat. 2. Kobe Bryant - @kobebryant After tearing his Achilles late last season, Kobe Bryant is looking to get back to form and get the Lakers back in the hunt for the 17 th championship in franchise history. 3. Rajon Rondo - @RajonRondo Like several others on this list, Rajon Rondo is returning from an injury that ended last year for him. Rondo will be back for the Celtics and will show his unique competitiveness, the same quality he brings to Connect Four . A game that, according to him, he has never lost at. ... Read More
  • October
    22

    Bing Rewards’ Second Annual Ultimate Bing...

    The millions of people around the world who search everyday are central to how we design and constantly improve Bing. To that end, we're always looking for opportunities to have deeper relationship with Bing Rewards members. As part of that, last year we kicked off an Ultimate Bing Experience sweepstakes to give a few of our millions of Bing Rewards members a chance to come to Bing headquarters to meet the team in person. Bing Rewards launched just over three years ago to help users to discover all the ways Bing can provide insight and help get things done. It’s also a way we reward loyal Bing users with perks as a way of saying thanks for choosing Bing, searching with us consistently and being brand ambassadors. Here’s a recap and some photos from this year’s Ultimate Bing Experience. In last Monday’s early morning fog, we welcomed the winners of our second Ultimate Bing Experience sweepstakes to our offices in Bellevue, WA. Juan and his son Martin joined us from Phoenix, AZ, Mitchell and Will joined us from Rochester, NY, and Haider and Mohammed flew across country from Manassas, VA. It was great to meet a handful of our members in person, hear... Read More The millions of people around the world who search everyday are central to how we design and constantly improve Bing. To that end, we're always looking for opportunities to have deeper relationship with Bing Rewards members. As part of that, last year we kicked off an Ultimate Bing Experience sweepstakes to give a few of our millions of Bing Rewards members a chance to come to Bing headquarters to meet the team in person. Bing Rewards launched just over three years ago to help users to discover all the ways Bing can provide insight and help get things done. It’s also a way we reward loyal Bing users with perks as a way of saying thanks for choosing Bing, searching with us consistently and being brand ambassadors. Here’s a recap and some photos from this year’s Ultimate Bing Experience. In last Monday’s early morning fog, we welcomed the winners of our second Ultimate Bing Experience sweepstakes to our offices in Bellevue, WA. Juan and his son Martin joined us from Phoenix, AZ, Mitchell and Will joined us from Rochester, NY, and Haider and Mohammed flew across country from Manassas, VA. It was great to meet a handful of our members in person, hear... Read More
  • October
    18

    Unwrapping Windows 8.1: Bing Apps

    Yesterday we launched Windows 8.1 to people around the world. With this release we are focused on delivering one experience across all the devices in your life. The centerpiece of which are the Microsoft services and apps that come right from (the) Start on your new Windows device. Today we’re showcasing the work we’ve done with the eight Bing Apps for Windows to give you a great experience out of the box that fits the way you live. Bing Apps Available from the Start Less than 12 months ago, we introduced Bing Apps for Windows 8.0 including News, Finance, Weather, Sports, Maps and Travel to help you explore your world with a set of immersive vertical experiences. Back in June, we previewed two new members of the app family as part of Windows 8.1 Release Preview - Bing Food & Drink and Bing Health & Fitness. They are now available to everyone with significant updates to all eight of the apps. Just Out: Bing Food & Drink Whether you can barely boil an egg, or you’re a four star chef, the Bing Food & Drink app was created with you in mind with thousands and thousands of recipes from online partners like AllRecipes, BigOven and food bloggers... Read More Yesterday we launched Windows 8.1 to people around the world. With this release we are focused on delivering one experience across all the devices in your life. The centerpiece of which are the Microsoft services and apps that come right from (the) Start on your new Windows device. Today we’re showcasing the work we’ve done with the eight Bing Apps for Windows to give you a great experience out of the box that fits the way you live. Bing Apps Available from the Start Less than 12 months ago, we introduced Bing Apps for Windows 8.0 including News, Finance, Weather, Sports, Maps and Travel to help you explore your world with a set of immersive vertical experiences. Back in June, we previewed two new members of the app family as part of Windows 8.1 Release Preview - Bing Food & Drink and Bing Health & Fitness. They are now available to everyone with significant updates to all eight of the apps. Just Out: Bing Food & Drink Whether you can barely boil an egg, or you’re a four star chef, the Bing Food & Drink app was created with you in mind with thousands and thousands of recipes from online partners like AllRecipes, BigOven and food bloggers... Read More
  • October
    18

    Unwrapping Windows 8.1: Bing Smart Search

    Over the past few years, we have been working hard to deliver the capabilities of Bing to products across Microsoft. Whether you’re using Xbox, Windows Phone, Office or Windows 8, we’ve begun a journey to make it easier to find the stuff you are looking for and take action. With the worldwide availability of Windows 8.1, we’re hitting another big milestone on that path. To mark the occasion, people using Windows 8.1 will see the latest version of Bing.com starting today - this will be rolling out to everyone in the coming weeks. (Click the image for full-screen view) With this release, we’re also debuting Bing Smart Search which was designed from the ground up for Windows 8.1. It is a new way to experience search. Built specifically for touch, simply swipe or type from the start screen and Smart Search will find what you need - whether it’s a document on your PC, a photo album in the cloud, your favorite app, or a website. Smart Search is the first truly touch optimized search experience. The new Windows replaces endless rows of blue-links with rich visual search results that work perfectly with touch. Full page, web previews help you see at... Read More Over the past few years, we have been working hard to deliver the capabilities of Bing to products across Microsoft. Whether you’re using Xbox, Windows Phone, Office or Windows 8, we’ve begun a journey to make it easier to find the stuff you are looking for and take action. With the worldwide availability of Windows 8.1, we’re hitting another big milestone on that path. To mark the occasion, people using Windows 8.1 will see the latest version of Bing.com starting today - this will be rolling out to everyone in the coming weeks. (Click the image for full-screen view) With this release, we’re also debuting Bing Smart Search which was designed from the ground up for Windows 8.1. It is a new way to experience search. Built specifically for touch, simply swipe or type from the start screen and Smart Search will find what you need - whether it’s a document on your PC, a photo album in the cloud, your favorite app, or a website. Smart Search is the first truly touch optimized search experience. The new Windows replaces endless rows of blue-links with rich visual search results that work perfectly with touch. Full page, web previews help you see at... Read More
  • October
    14

    #BingIt Twitter Event with David Bromstad

    The intersection of design and technology is becoming increasingly prominent as technology’s presence in homes continues to grow. Designers are accounting for the influence of technology in consumer’s lives by rearranging rooms and reimagining how everything fits together. Similarly, technology is taking a cue from designers and evolving to be visually pleasing and attractive both inside and out. Finding the perfect balance of form and function is more important now than ever before. This Wednesday, HGTV designer and artist, David Bromstad , will join Bing to share his design tips and discuss trend and influences he sees technology having on design and vice versa today. David’s designs have been described as being on the cutting edge of commercial and residential trends with a keen and sophisticated eye on color and style. He can currently be seen on three of television’s hottest design shows including HGTV’s HGTV Star , Design All Stars , and The White Room Challenge . To participate in the chat, simply follow @Bing and @bromco, and be sure to include the hashtag #BingIt in all your tweets on Wednesday, October 16 from 12-1 pm PT. --The Bing... Read More The intersection of design and technology is becoming increasingly prominent as technology’s presence in homes continues to grow. Designers are accounting for the influence of technology in consumer’s lives by rearranging rooms and reimagining how everything fits together. Similarly, technology is taking a cue from designers and evolving to be visually pleasing and attractive both inside and out. Finding the perfect balance of form and function is more important now than ever before. This Wednesday, HGTV designer and artist, David Bromstad , will join Bing to share his design tips and discuss trend and influences he sees technology having on design and vice versa today. David’s designs have been described as being on the cutting edge of commercial and residential trends with a keen and sophisticated eye on color and style. He can currently be seen on three of television’s hottest design shows including HGTV’s HGTV Star , Design All Stars , and The White Room Challenge . To participate in the chat, simply follow @Bing and @bromco, and be sure to include the hashtag #BingIt in all your tweets on Wednesday, October 16 from 12-1 pm PT. --The Bing... Read More
  • October
    14

    A Deeper Look at Task Completion

    At Bing, our mission is to help you spend less time searching and more time getting things done. To do this we are investing in delivering the most relevant web results as fast as possible, as well as constantly exploring how Bing can be more helpful during your search experience. How Searchers Spend Their Time While navigational queries are common and account for a fair percentage of our search volume, they represent a relatively small amount of customer time spent on a task. Most time spent on search tasks is actually spent doing the kind of research that requires multiple queries and visiting multiple pages – either to find exactly the right one, or because the task itself requires additional digging in multiple locations. At minimum, a typical search process involves several stages, from typing a search query, waiting for results, then selecting a result link, and finally waiting for the selected page to load. This sequence of steps can take between 30 and 60 seconds. In practice we find that people engage in an iterative search process as they lead up to completing their task. They search, sift through options, reject ones that are obviously irrelevant, and visit pages... Read More At Bing, our mission is to help you spend less time searching and more time getting things done. To do this we are investing in delivering the most relevant web results as fast as possible, as well as constantly exploring how Bing can be more helpful during your search experience. How Searchers Spend Their Time While navigational queries are common and account for a fair percentage of our search volume, they represent a relatively small amount of customer time spent on a task. Most time spent on search tasks is actually spent doing the kind of research that requires multiple queries and visiting multiple pages – either to find exactly the right one, or because the task itself requires additional digging in multiple locations. At minimum, a typical search process involves several stages, from typing a search query, waiting for results, then selecting a result link, and finally waiting for the selected page to load. This sequence of steps can take between 30 and 60 seconds. In practice we find that people engage in an iterative search process as they lead up to completing their task. They search, sift through options, reject ones that are obviously irrelevant, and visit pages... Read More
  • October
    11

    Hacking to Help Vets

    More than 59 percent of veterans feel they are unfamiliar with the benefits available to them, and 74 percent are interested in learning more about their benefits on the web. There is no simple, centralized place to access the more than 400,000 services, benefits, and opportunities dedicated to supporting veterans, according to the Department of Veterans Affairs. That’s why, Bing is joining forces with The Feast Conference 2013 to take action to help veterans gain better access to resources dedicated to serving them. Together with The Feast, we will collaborate with a wide range of experts and contributors to help tackle this problem. This is an area of significant need. The unemployment rate for post 9/11 veterans is 36 percent higher than that of civilians. The suicide rate for veterans continues to rise , and more alarmingly the rate is growing twice as fast. Every 65 minutes, a veteran in the US commits suicide. In addition, the Department of Veterans Affairs is backlogged with more than 751,000 claims, 60 percent of which have been pending for longer than 125 days. Our efforts begin this weekend, Oct 12-13, with a hackathon that serves as a prelude to our Veterans Challenge... Read More More than 59 percent of veterans feel they are unfamiliar with the benefits available to them, and 74 percent are interested in learning more about their benefits on the web. There is no simple, centralized place to access the more than 400,000 services, benefits, and opportunities dedicated to supporting veterans, according to the Department of Veterans Affairs. That’s why, Bing is joining forces with The Feast Conference 2013 to take action to help veterans gain better access to resources dedicated to serving them. Together with The Feast, we will collaborate with a wide range of experts and contributors to help tackle this problem. This is an area of significant need. The unemployment rate for post 9/11 veterans is 36 percent higher than that of civilians. The suicide rate for veterans continues to rise , and more alarmingly the rate is growing twice as fast. Every 65 minutes, a veteran in the US commits suicide. In addition, the Department of Veterans Affairs is backlogged with more than 751,000 claims, 60 percent of which have been pending for longer than 125 days. Our efforts begin this weekend, Oct 12-13, with a hackathon that serves as a prelude to our Veterans Challenge... Read More
  • October
    11

    Verify Your Social Persona with Bing and...

    These days a person’s digital identity typically consists of a handful of social networking sites such as LinkedIn, Facebook, Twitter and Instagram. With so many different profiles, it’s become difficult for people to control how they appear in the internet in one place. To help people manage their presence online, we’ve teamed up with Klout to create Bing Personal Snapshots. An expansion of People Snapshots introduced this past March, Klout-Verified Snapshots allow people to influence how they appear within the Snapshot column on Bing. Basic information is drawn from a person’s connected LinkedIn profile, while also displaying links to their Twitter, Facebook and Klout profiles. Once a Snapshot has been claimed, a profile will include a ‘verified’ badge. As part of the update, we'll also display Top Klout Moments, which show a person’s most influential posts from Twitter and Instagram inside the Snapshot. The appearance of these moments can be controlled on Klout, and as always, we respect the same privacy controls in place from the social networks these are drawn from. To claim your Snapshot visit Klout and start managing your... Read More These days a person’s digital identity typically consists of a handful of social networking sites such as LinkedIn, Facebook, Twitter and Instagram. With so many different profiles, it’s become difficult for people to control how they appear in the internet in one place. To help people manage their presence online, we’ve teamed up with Klout to create Bing Personal Snapshots. An expansion of People Snapshots introduced this past March, Klout-Verified Snapshots allow people to influence how they appear within the Snapshot column on Bing. Basic information is drawn from a person’s connected LinkedIn profile, while also displaying links to their Twitter, Facebook and Klout profiles. Once a Snapshot has been claimed, a profile will include a ‘verified’ badge. As part of the update, we'll also display Top Klout Moments, which show a person’s most influential posts from Twitter and Instagram inside the Snapshot. The appearance of these moments can be controlled on Klout, and as always, we respect the same privacy controls in place from the social networks these are drawn from. To claim your Snapshot visit Klout and start managing your... Read More
  • October
    10

    Homepage Photo Contest Winner Revealed

    The people have spoken! We’d like to congratulate Prasad Karkera, the winner of the Bing Hometown Homepage Photo Contest. After we challenged photography enthusiasts around the country to submit their best shots, Prasad’s photo of Niagara Falls in New York beat out nine other finalists from across the nation during our public voting period. His beautiful photo is on display for all to enjoy as today’s homepage image on www.bing.com . Prasad took the photo from the New York State Observation Tower in Prospect Point Park while waiting for the fireworks to begin on the Fourth of July. In addition to some fun prizes, Bing has partnered with The Nature Conservancy to host a volunteer day of service today in Buffalo, NY, in honor of Prasad’s winning photo. The volunteer event will take place this afternoon at the Tifft Nature Preserve, where Bing, The Nature Conservancy and volunteers will join forces for a cleanup effort to help beautify the 264-acre nature refuge. For those not in the Buffalo area and interested in helping out in their own local community, The Nature Conservancy has provided five easy tips on ways people can lend a hand in their own... Read More The people have spoken! We’d like to congratulate Prasad Karkera, the winner of the Bing Hometown Homepage Photo Contest. After we challenged photography enthusiasts around the country to submit their best shots, Prasad’s photo of Niagara Falls in New York beat out nine other finalists from across the nation during our public voting period. His beautiful photo is on display for all to enjoy as today’s homepage image on www.bing.com . Prasad took the photo from the New York State Observation Tower in Prospect Point Park while waiting for the fireworks to begin on the Fourth of July. In addition to some fun prizes, Bing has partnered with The Nature Conservancy to host a volunteer day of service today in Buffalo, NY, in honor of Prasad’s winning photo. The volunteer event will take place this afternoon at the Tifft Nature Preserve, where Bing, The Nature Conservancy and volunteers will join forces for a cleanup effort to help beautify the 264-acre nature refuge. For those not in the Buffalo area and interested in helping out in their own local community, The Nature Conservancy has provided five easy tips on ways people can lend a hand in their own... Read More
  • October
    07

    Learn How to Give Back with The Nature...

    Bing is joining forces this week with The Nature Conservancy to co-host a conversation on volunteerism and great ways people can easily give back in their community. The discussion will offer advice from The Nature Conservancy’s 5 Things You Can Do in Your Community with easy to implement tips, tools, and resources for making a difference in your hometown. Whether you volunteer daily or looking for ways to get started in your local community, join the #BingIt chat from 3– 4 PM EST/noon-1 PM PST on Wednesday, October 9th. To participate in the discussion, follow @bing, and @nature_org, and use the hashtag #BingIt to see the conversation and to tweet along. The Nature Conservancy is the leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. The mission of the organization is to conserve the lands and waters on which all life depends. With over 550 scientists on staff in 33 countries around the world, The Nature Conservancy addresses the most pressing conservation threats at the largest scale. - The Bing Team Bing is joining forces this week with The Nature Conservancy to co-host a conversation on volunteerism and great ways people can easily give back in their community. The discussion will offer advice from The Nature Conservancy’s 5 Things You Can Do in Your Community with easy to implement tips, tools, and resources for making a difference in your hometown. Whether you volunteer daily or looking for ways to get started in your local community, join the #BingIt chat from 3– 4 PM EST/noon-1 PM PST on Wednesday, October 9th. To participate in the discussion, follow @bing, and @nature_org, and use the hashtag #BingIt to see the conversation and to tweet along. The Nature Conservancy is the leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. The mission of the organization is to conserve the lands and waters on which all life depends. With over 550 scientists on staff in 33 countries around the world, The Nature Conservancy addresses the most pressing conservation threats at the largest scale. - The Bing Team
  • October
    07

    Bing Tests Streamlined Approach to Redeeming...

    Calling all Seattle-area bargain hunters and deal lovers! Things just got easier. Bing Offers gives you access to more than 200,000 unique offers in over 14,000 cities and towns across the U.S. We streamline the deal hunt by assembling leading offers from Groupon, Living Social and Restaurant.com (just to name a few), making it easier to discover, share and search for the best deals in your area – all from one place. Since we launched the program we have been committed to exploring ways to making as easy as possible for you to find and redeem great offers. You told us that one thing you didn’t like was having to pre-purchase deals that they might forget or not use due to inflexible redemption options. Also people didn’t like the added hassle of having to print up coupons or display QR codes to redeem savings. Today, we are pleased to announce that we are testing a new program in Seattle called “Bing Offers Card-Linked” that solves that problem. The test is a partnership with established leaders in transaction processing, First Data, and extends to payment networks like Visa and Master Card. And thus far, we’ve seen participation from businesses... Read More Calling all Seattle-area bargain hunters and deal lovers! Things just got easier. Bing Offers gives you access to more than 200,000 unique offers in over 14,000 cities and towns across the U.S. We streamline the deal hunt by assembling leading offers from Groupon, Living Social and Restaurant.com (just to name a few), making it easier to discover, share and search for the best deals in your area – all from one place. Since we launched the program we have been committed to exploring ways to making as easy as possible for you to find and redeem great offers. You told us that one thing you didn’t like was having to pre-purchase deals that they might forget or not use due to inflexible redemption options. Also people didn’t like the added hassle of having to print up coupons or display QR codes to redeem savings. Today, we are pleased to announce that we are testing a new program in Seattle called “Bing Offers Card-Linked” that solves that problem. The test is a partnership with established leaders in transaction processing, First Data, and extends to payment networks like Visa and Master Card. And thus far, we’ve seen participation from businesses... Read More
  • October
    03

    Why I Told a Dude to Go to a Women’s Conference

    This week is the Grace Hopper Celebration of Women in Computing , and my friend and coworker Matt Wallaert is presenting. Because I told him to apply. Yes, that’s right: I sent a dude to a women’s conference. I’ve worked in tech for 18 years. I started out as a PM at the SeattleTimes.com, founded Seattle’s chapters of Webgrrls and Linuxchix, worked at a small B2B startup with a female leadership team, and later came to Microsoft where I launched employee blogging sites at MSDN and TechNet, Live QnA, and the Xbox indie games platform. At Bing I’ve kept my hand in technical projects and social media outreach experiments, and I’ve gotten to see startup communities across the country. So I feel confident in saying there are not as many women in the technology industry as there should be. Even Microsoft, which dedicates tremendous resources to supporting diversity recruiting and encouraging women to pursue technology as a career, doesn’t have the magic bullet for a problem this big. It’s going to be everyone working together that will close this gap, starting from what girls study in schools to how they are coached to assume leadership... Read More This week is the Grace Hopper Celebration of Women in Computing , and my friend and coworker Matt Wallaert is presenting. Because I told him to apply. Yes, that’s right: I sent a dude to a women’s conference. I’ve worked in tech for 18 years. I started out as a PM at the SeattleTimes.com, founded Seattle’s chapters of Webgrrls and Linuxchix, worked at a small B2B startup with a female leadership team, and later came to Microsoft where I launched employee blogging sites at MSDN and TechNet, Live QnA, and the Xbox indie games platform. At Bing I’ve kept my hand in technical projects and social media outreach experiments, and I’ve gotten to see startup communities across the country. So I feel confident in saying there are not as many women in the technology industry as there should be. Even Microsoft, which dedicates tremendous resources to supporting diversity recruiting and encouraging women to pursue technology as a career, doesn’t have the magic bullet for a problem this big. It’s going to be everyone working together that will close this gap, starting from what girls study in schools to how they are coached to assume leadership... Read More
  • October
    02

    Challenging the Challenge to the Bing It...

    Ian Ayres posted an article on Freakonomics yesterday challenging the claims that have been used on the Bing It On website. A couple of notes are important before I talk about Ayres' claims. There are two separate claims that have been used with the Bing It On challenge. The first is "People chose Bing web search results over Google nearly 2:1 in blind comparison tests". We blogged about the method here and it was used back in 2012. In 2013, we updated the claim to "People prefer Bing over Google for the web's top searches", which I blogged about here . Ayres' frequently goes back and forth between the two claims in his post, so I wanted to make sure both were represented. Now, on to Ayers' issues and my explanations. First, he's annoyed by the sample size, contending that 1,000 people is too few to obtain a representative sample on which to base a claim. Interestingly, Ayres then links to a paper he put together with his grad students, in which they also use a sample size of 1,000 people. They then subdivide the sample into thirds for different treatments condition and yet still manage to meet conventional statistical tests using their sample. If you're confused, you're not... Read More Ian Ayres posted an article on Freakonomics yesterday challenging the claims that have been used on the Bing It On website. A couple of notes are important before I talk about Ayres' claims. There are two separate claims that have been used with the Bing It On challenge. The first is "People chose Bing web search results over Google nearly 2:1 in blind comparison tests". We blogged about the method here and it was used back in 2012. In 2013, we updated the claim to "People prefer Bing over Google for the web's top searches", which I blogged about here . Ayres' frequently goes back and forth between the two claims in his post, so I wanted to make sure both were represented. Now, on to Ayers' issues and my explanations. First, he's annoyed by the sample size, contending that 1,000 people is too few to obtain a representative sample on which to base a claim. Interestingly, Ayres then links to a paper he put together with his grad students, in which they also use a sample size of 1,000 people. They then subdivide the sample into thirds for different treatments condition and yet still manage to meet conventional statistical tests using their sample. If you're confused, you're not... Read More