Bing blogs

This is a place devoted to giving you deeper insight
into the news, trends, people and technology behind Bing.

Webmaster Blog


Reach nearby customers with Live Search Local Listing Center

Searchers use Live Search Local to quickly find local businesses. As the owner of a business, you have the ability to update the information shown to searchers, including your business address, telephone number, and customer ratings, all with the click of a button.

How do you find the Live Local Listing Center?

Easy, go straight to or find the link on the Webmaster Center ( titled Business Listing.


Once you've found the Live Local Listing Center, you can update your information in 4 easy steps:

1. Check to see if your listing exists and add details

Tell us the name and location of your business; we'll review the data for the listing and ask you to provide additional information, including details for contacting you as the owner of the listing. (For more on how we handle personal information, see our privacy policy).


To get the most out of your listing with Live Search, you can also add other information about your business such as:

  • Additional phone numbers
  • Web pages associated with the listing
  • Email addresses
  • Hours of operation
  • Payment information
  • A photo
  • Business description details

2. Add Categories to your listing

Add additional category information to help Live Search identify the type of business you are listing. In the example below, a Starbucks location is categorized as "restaurant" with a sub-category of "coffee". In addition we added the category "espresso & tea". Make sure that any categories accurately represent your business.


3. Review listings for correctness

After adding your business details and verifying your category information, review your listing to ensure that everything is shown correctly.


4. Submit the update

Once your information is correct, accept the Local Listing Center service agreement and Microsoft online privacy statement, and submit the listing to Live Search.


5. Verify your ownership (first time visitors)

In order to verify and protect your ownership of the listing, we send you a verification mail with a pin. The pin is associated with your Windows Live ID and allows you to manage your listing in the future.

Logging back in to the Local Listing Center and entering your pin is your final step in updating your local listing.

If your business moves, changes phone number or needs to be removed from the index altogether, you can take care of these issues and more by returning to the local listings center and following the steps described in this post.

-- Jeremiah Andrick, Live Search Webmaster Center

UPDATE: There have been some minor updates to the Local Listings Center since we published this blog post.  You can read about the changes at:

Virtual Earth: An Evangelists Blog

or for a quick summary you can read Barry Schwartz post at Search Engine Land:

Live Search Local Listings Center Adds Features


  • Very useful information. Great work.

  • It is a great feature, but only available in the US right now (at least it seems). When will it be available in France ?

  • Re: Sébastien Billard

    Yeah, come on guys, how difficult is it to add a country dropdown menu?

  • Yes, how about the expansion to non-US countries, in particular Canada?


  • The web-listing for Resort Vehicles Incorporated us completly wrong and unauthiorised information.

    We do not operate out of this location. You listed a "non publish" telephone number. Please remove this listing from Live Search immediately. Please call the number listed in live search local listing so I can explain further.

    Thank you

  • I tried that. But realised it is for US resident only...Sigh

  • Jandrick,

    I am not sure if you will receive this comment or better yet I should say Question because this post is from July...but would you know who I should speak to at msn/ about the local listings and mass submissions.

    I want to be able to submit on behalf of small business owners so they can take advantage of this amazing opportunity that provides to local businesses.

    Is there a API that I can tap a data feed (xml or what live prefers) to be able to upload information as I gather it...?

    Could you also email at matthew [at] if you know the answer or where I should go to get this answer...?  I have a few other pertaining to local listing too.

    I thank you in advance!

  • I agree, we would love to see an option for non-US listings, in particular: Canada.

  • Hi, there is no option to add a UK business to this feature but there are local UK business results at the top of the page how can one get listed for local results on live map

  • what about Canada?????????????????

  • Is it possible to do a bulk upload for multiple stores? We have 600 stores nationwide and would like to upload all of the info for the stores at once instead of individually and maintain all that info from here in our corporate HQ.

  • I would like to second the comments made by QC Webmaster and mjhunt.  Will you let us know if MSN is working on a bulk feed service or an API for agencies?

  • The email link at the top of this page points to, and that form sends an email to webctrpm at, and that email address is blocked.

    Here is the error message I received:

    This is the Postfix program at host

    I'm sorry to have to inform you that your message could not

    be delivered to one or more recipients. It's attached below.

    For further assistance, please send mail to <postmaster>

    If you do so, please include this problem report. You can

    delete your own text from the attached returned message.

    The Postfix program

  • Live Search is pretty big in Canada. Do you plan on allowing non-US listings any time soon?

  • Local business listing is one of the great features Live Search has adopted. When will it be made available in Africa as well?