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Bing white paper for webmasters & publishers released

Quick note on this. We have just released a new white paper titled, Bing: New Features Relevant to Webmasters. As you might imagine, it covers the key features of Bing from the perspective of webmasters and web publishers. It also delves into how Bing affects your past and future SEO activities. Be forewarned – it is a bit long (I am a veteran tech writer, after all, and I like details and images to illustrate points). I hope you find it informative and useful.

You can download it from the Microsoft Download Center in either PDF or XPS document formats. Please take a look!

If you have any questions about the content of the new Bing for webmasters white paper, please feel free to post them in our Webmaster Center forums. Thanks!

And as you probably already realized, we didn’t have an SEM 101 blog post last week. I know, I know, what a slacker! But between developing this white paper and attending SMX Advanced last week in Seattle, I got a bit busy! Look for the next installment of SEM 101 very soon! Until then…

-- Rick DeJarnette, Bing Webmaster Center


  • I have just downloaded it. Hope to read it in the weekend.

    I was wondering why Bing cannot find our photo gallery if I put the search phrase 'shamskm, gallery' - Bing should show the url ( But I see only the main url. Although I submitted the url leading to our gallery. Is the Bing machine little slower to crawl webpages?

  • Good show ol chap.

  • Just Tweeted ;-)

  • "Why makes changes"

    Why not check grammar?

  • Got to check out your SEM 101 then. I'll be intrigued with Bing's new approach to SE Advertising.

  • Just downloaded. Thank you very much. I'm looking forward to reading this and getting the info. Curious feels like Christmas opening up a new present lol. All those webmaster tools :-)

  • well done guys, very helpful source

  • I have downloaded the pdf file and i very much excited to know how it is useful to SEO, and i like the topic "What do I need to do for SEO with Bing?" Thanks Bing- You r great!

  • I've downloaded it and tweeted it already.

    I'll try to share my comment after reading.


  • Nice work on the whitepaper. Much appreciated. It does list the URL for contacting Bing product support to report bad customer service number or include site search URL or block content from the index. That page doesn't list contact info or a form submission. I'm a bit confused.

  • Very good, I will download and will see

  • Thanks so much :) the french version is for when ?

  • there are other languages?

  • Relatively good read, appreciate the pointers and new strategy of using the categorized-results as a selling point given the lax approach people have with reading down the results page. Top stuff.

  • Nice read :)