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With social playing such an important role today in your overall online marketing efforts, it’s important to get things right the first time. As the old saying goes, first impressions matter. Getting a do-over in today’s face-paced online business environment is tough, especially when everything you do is recorded, archived and essentially available to anyone willing to search almost forever.
Now you might be tempted to blast straight ahead in your quest to grow followers and friends. Maybe you’ve heard that these data points matter to the search engines, and you’re looking for the fastest way to thousands of new fans? Well, slow your roll my friend. The surest way to develop the right type of followers and friends is to deliver the goods. No shortcuts.
Delivering the goods means impressing people enough that they want to connect with you. Bring people value and they will follow. From the dawn of time this axiom has been true and it remains true in the glare of social’s spotlight as well. As you prove your value to people, they will follow you, friend you, spread your word and recommend others join the crowd as well. If you WOW these people every day, they will remain loyal and help boost your profile online.
I won’t lie to you – this takes work. It takes time. It takes dedication.
If you’re tempted to take a shortcut, think of this. What good are fake friends? How much value do false followers add? The answer here is … none. You see, it’s not simply the number of friends or followers you have that signals value to a search engine. It expands to include patterns and volume of sharing. Retweets count, as do shares, Likes, etc. False friends that have been paid to “Like” something or fake followers on Twitter don’t show patterns of behavior that look normal. They look spikey and abnormal, so we simply ignore them.
The bottom line here is if you pay a service to provide a boost to your numbers, it’s going to be a waste of money. Fake friends don’t share your posts. They don’t retweet your tweets. They don’t click on your links. They simply cost you money and offer no return.
The Mechanics of Building a Following
Let’s take a look at what it requires to build a following on social spaces. This list is broad, but applies to almost all social spaces online today.
While this list isn’t exhaustive, it should get you started. Social is about relationships. It’s about forming the relationship based on value and respect. The good news is anyone can apply the steps above to their own product, service or website. Just be sure to remember that as with all good things, building a social profile and following takes time. Avoid the temptation to take shortcuts, invest your time wisely and you’ll find success.
Thanks for shearing good idea upon the social media.
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thanks for sharing, i'am newbie
Thank for your sharing. I will keep to follow it.
Social media is a key of the visitors store and we need to open door and manage store properly so iwould like to say we can do a lot by social media optimization for our business it's very nice post and keep it up for other social media things please check www.ankitraghav.blogspot.com
Thanks for sharing
This is very informative post with respect to social sharing. Great post.
Events Buz community
This is a great read on how to build social foillowing.
Hey Duane, Very well done. Hope you don't mind, I posted this on DIGG. Here is a repeat of my comments there (also liked on Facebook). - "With social playing such an important role today in your overall online marketing efforts, it’s important to get things right the first time. As the old saying goes, first impressions matter. Getting a do-over in today’s face-paced online... by Duane Forrester - a good job of helping us manage our Social Networks." - This is a timely piece for me, as I am working on a diagram in powerpoint that has some animation with sound bites in an attempt to emphasize the importance of our influence/clout and our responsibility as well. Hope you don't mind if your advice is taken to heart and becomes a part of my fabric!
I think that's excellent, MadeInAmerica! Thanks for sharing this information and for your support. :)
I think the future of social community ought to be providing moneymaking, marketing, and entertainment. http://www.postpot.com offers just that.
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