Bing blogs

This is a place devoted to giving you deeper insight
into the news, trends, people and technology behind Bing.

Webmaster Blog


Disavow links you don’t trust & SEO Analyzer updates

Links.  Pesky things.  Yet necessary.  You do your best to cultivate quality links, but what happens when poor quality links point to you?  Links happen, right?  So how can you protect yourself from malicious link building?  How do you tell the engine you just don't want to associate your content with "that" site? 

Over the past few months we’ve being hearing from the industry that webmasters wanted more control and the ability to tell us they didn't trust a link pointed at their content.  While this is not a new conversation, our latest redesign work has enabled us to take action on this topic. 

Today we’re announcing the Disavow Links feature in Bing Webmaster Tools.  Use the Disavow Links tool to submit page, directory, or domain URLs that may contain links to your site that seem "unnatural" or appear to be from spam or low quality sites.  This new feature can be easily found in the Configure Your Site section of the navigation.


Using the Disavow Links tool, you can easily and quickly alert Bing about links you don’t trust.  Using the drop-down, you can choose to input signals to us at the page level, a directory level or at a domain level.  We’ll note the “type” of location (page, directory or domain) and the date you told us of the action.

You can easily export the list as you build it over time.

These signals help us understand when you find links pointing to your content that you want to distance yourself from for any reason.  You should not expect a dramatic change in your rankings as a result of using this tool, but the information shared does help Bing understand more clearly your intent around links pointing to your site.

There is no limit on the number of links you can disavow via this tool.

SEO Analyzer updates

We've made a couple of important updates to this just-released tool with the goal being greater flexibility and usefullness.

  1. If you use the SEO Analyzer to fetch a webpage from your site and do a real-time scan for best practices compliance, its important to know that this action will ignore any robots.txt directives you have in place.  We had people saying the system was timing out when trying to scan their pages, and in every instance we noted the content they tried to scan was blocked by a robots.txt notation.  This change affects only the SEO Analyzer actions.  Bingbot still follows your robots.txt directives as normal.  If you want to test a robots.txt compliance command, you can use the Fetch as Bingbot feature, as we've previously noted.
  2. SEO Analyzer can now follow redirects on your site.  So if you give it an active URL, the tool will follow the redirect and render it's report based on the first page it reaches which returns a 200 OK code header response.  As a bonus, you can see each hop in the redirect change via a handy Show/Hide link, enabling you to see each URL and response code along the way (outlined in orange below).  The tool will follow up to 6 redirects. (Really, you shouldn't have that many anyway. ;) )



  • The disavow feature is great news. i have clinets who have made the mistake in the past of getting paid links either themselfes of thought hiring bad SEO's.

    When you say dont expect dramatic changes, can you elaberate, do you have panalties, will the panalties be lifted, ect?


  • SEO Analyzer tool gives the advice "The description is too long or too short" - would it not be beneficial to say "The description is too long" or "The description is short", depending on which it is?

  • This is excellent tool added by Bing team defeating Google Webmaster team in this area....i have seen webmasters turning towards bing as seems bing team has been more responsive towards webmasters.

  • So we come to know that Bing also penalize sites for low quality links, its good if its so and they have tool which we can use to remove those links.

  • well i think this really useful for link building. Big thanks to bing team. We really enjoy your effort

  • I have tried this feature and i hope it will helps my website to maintain rankings in SERP, however still the % of searches from bing is way behind than google.

  • This is a great tool to protect against fraud link building activities by the competitors. Till now there was no way to protect a site from those unwanted links made by the competitors to diminish the trust vote and search engine position. Thanks a million.

  • This is huge news in the SEO world - this feature has been a long time coming! Cudos to Bing for finally implementing it.

  • nice information, thank you for Bing with us

  • Great Update

  • OMG!! This is the absoute best and GREATEST gifts from the webmasters team. I love it!! Bing is kinking googles azz.. I'm officially all Bing now, because you care to understand and pay attention to what webmasters want.

  • The link  tool seems useful for people trying to do your rankings in or in the event that you suffer from some sort of penalty.

  • Disavow links is an excellent feature for the webmaster for negative or spammy SEO. Thanks for sharing.

  • Disavow links will help webmaster to fight against low quality spam links. It also enable more power and control to us. Now we can decide which link search engine should count as back link ,which should not. Nobody intentionally or unintentionally can hurt my website through links. Great feature.    

    Thanks a lot.

  • Absolutely magnificent, although it might bring a lot people experimenting a lot, I think overall if will help clean the index and empower people to understand more about link building.