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Webmaster Blog — Oct 2012

  • October
    26

    Page snapshots in Bing Windows 8 app to...

    Today is a very exciting day as Windows 8 is now generally available to hundreds of millions of people, who will have access to a superb search experience through the preinstalled Bing app. This week we would like to highlight one specific feature that will impact the crawl traffic (visits to your site from our crawlers) we send to your website. In addition to traditional web search, the Bing app for Windows 8 features a very visual image search feature, allowing users to swipe conveniently through a collection of thumbnails. On top of this overview of the search results, users have the possibility to switch to a more detailed view by simply tapping on one of the images. The result is a full screen version of the image along with some metadata, including a link to the image source page and a small snapshot of the page. This page snapshot is the specific feature we would like to highlight this week, as it is generated by our web crawler. Even though our crawler is intelligent enough to reuse components of your site it has already seen in the past, it will occasionally come and visit your pages again, as requested by a Bing app user, in order to get the freshest and most... Read More Today is a very exciting day as Windows 8 is now generally available to hundreds of millions of people, who will have access to a superb search experience through the preinstalled Bing app. This week we would like to highlight one specific feature that will impact the crawl traffic (visits to your site from our crawlers) we send to your website. In addition to traditional web search, the Bing app for Windows 8 features a very visual image search feature, allowing users to swipe conveniently through a collection of thumbnails. On top of this overview of the search results, users have the possibility to switch to a more detailed view by simply tapping on one of the images. The result is a full screen version of the image along with some metadata, including a link to the image source page and a small snapshot of the page. This page snapshot is the specific feature we would like to highlight this week, as it is generated by our web crawler. Even though our crawler is intelligent enough to reuse components of your site it has already seen in the past, it will occasionally come and visit your pages again, as requested by a Bing app user, in order to get the freshest and most... Read More
  • October
    19

    Advanced query operators - filetype: &...

    Bing offers various advanced query operators, helping bing.com customers and Bing API customers to refine their query to match their needs. Two of these operators - filetype: and ext: - appear to be same but there are subtle differences. Let’s review each to better understand them. filetype: One of the most commonly used operators is filetype: which enables you to filter documents based on their particular filetype. Usually this operator is used to filter search results to html, txt, and pdf, as well as the primary Office document types: doc, rtf, xls, and ppt for Word, Excel, and PowerPoint documents. This is useful for finding official forms which are usually in PDF or DOC format… for example, 1040 filetype:pdf for the official IRS 1040 for US Taxes. ext: ext: is used to return the webpages of the specified file name extension only. This is also helpful for finding URLs ending in specific formats… for example, template ext:docx will filter search results to URLs having extension .docx, one of the new Microsoft Office Open XML formats introduced with Microsoft Office 2007. So what’s the difference between filetype and ext ? The key difference... Read More Bing offers various advanced query operators, helping bing.com customers and Bing API customers to refine their query to match their needs. Two of these operators - filetype: and ext: - appear to be same but there are subtle differences. Let’s review each to better understand them. filetype: One of the most commonly used operators is filetype: which enables you to filter documents based on their particular filetype. Usually this operator is used to filter search results to html, txt, and pdf, as well as the primary Office document types: doc, rtf, xls, and ppt for Word, Excel, and PowerPoint documents. This is useful for finding official forms which are usually in PDF or DOC format… for example, 1040 filetype:pdf for the official IRS 1040 for US Taxes. ext: ext: is used to return the webpages of the specified file name extension only. This is also helpful for finding URLs ending in specific formats… for example, template ext:docx will filter search results to URLs having extension .docx, one of the new Microsoft Office Open XML formats introduced with Microsoft Office 2007. So what’s the difference between filetype and ext ? The key difference... Read More
  • October
    12

    Tools to manager SEO work, keyword research...

    This week we’ll tackle something everyone talks about and many spend far too much time searching for. Tools. Tools for seo work, keyword research and analytics tools. The lists below are by no means comprehensive. There are some obvious tools missing from the keyword research and analytics lists, for example. And we’re not endorsing any of the third party tools in these lists. We did want to provide the information though, to get you started. Keep in mind that som eof these tools will be free, while others will require you to pay to access data. Your job is to research the tools and decide which ones best fit your individual needs. To start with, we will recommend the Bing Webmaster Tools , with their SEO Reports , SEO Analyzer , Link Explorer , Organic Keyword Research Tool and more. We’ve built a comprehensive set of tools to get you started, and some of these, such as Link Explorer and the SEO Analyzer exist at no other search engine for free. When you can, you should take advantage of officiial tools provided by the engines. Beyond that, there are lots of tools online that can help with a number of different fields of focus you may need to work on.... Read More This week we’ll tackle something everyone talks about and many spend far too much time searching for. Tools. Tools for seo work, keyword research and analytics tools. The lists below are by no means comprehensive. There are some obvious tools missing from the keyword research and analytics lists, for example. And we’re not endorsing any of the third party tools in these lists. We did want to provide the information though, to get you started. Keep in mind that som eof these tools will be free, while others will require you to pay to access data. Your job is to research the tools and decide which ones best fit your individual needs. To start with, we will recommend the Bing Webmaster Tools , with their SEO Reports , SEO Analyzer , Link Explorer , Organic Keyword Research Tool and more. We’ve built a comprehensive set of tools to get you started, and some of these, such as Link Explorer and the SEO Analyzer exist at no other search engine for free. When you can, you should take advantage of officiial tools provided by the engines. Beyond that, there are lots of tools online that can help with a number of different fields of focus you may need to work on.... Read More
  • October
    04

    SEO has a future - just be ready to learn

    We were at SMX East today, speaking on a panel with some really smart minds on the future of SEO. In that discussion, many ideas where brought forward. Let's take a look at a few of them here. Learning new things is nothing, er…new, to SEOs. It’s a fact of life for any SEO. But have you started to dig into the areas that are going to matter? Have you started working on things today, to set yourself up for success in the future? Responsive design With the advent of tablets and smart devices, it’s critical you understand how your site appears across those experiences. It’s also important to set up your company to succeed long-term. Responsive design can help your site appear as expected across devices, which means a cohesive user experience. This can make or break how users think of your site and how they interact with your content. That can further impact how they share you socially and whether they recommend you to others. Today, many sites sense if the visitor is on a mobile device and pivot to the m. version of the site. Trouble is, many of those experiences sacrifice showing some content for a sleeker design. This can kill your credibility with visitors... Read More We were at SMX East today, speaking on a panel with some really smart minds on the future of SEO. In that discussion, many ideas where brought forward. Let's take a look at a few of them here. Learning new things is nothing, er…new, to SEOs. It’s a fact of life for any SEO. But have you started to dig into the areas that are going to matter? Have you started working on things today, to set yourself up for success in the future? Responsive design With the advent of tablets and smart devices, it’s critical you understand how your site appears across those experiences. It’s also important to set up your company to succeed long-term. Responsive design can help your site appear as expected across devices, which means a cohesive user experience. This can make or break how users think of your site and how they interact with your content. That can further impact how they share you socially and whether they recommend you to others. Today, many sites sense if the visitor is on a mobile device and pivot to the m. version of the site. Trouble is, many of those experiences sacrifice showing some content for a sleeker design. This can kill your credibility with visitors... Read More