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Webmaster Blog — Dec 2013

  • December
    19

    Entries sought for European Search Awards

    The search is on for Europe’s top search and digital talent, as the European Search Awards 2014 open for entries. Now in its third year, the European Search Awards attracts hundreds of entries from the leading search and digital agencies and professionals throughout Europe. Categories include Best Use of Search, Best Pan-European Campaign, Best Mobile Campaign and Best Agency. The awards, which are organised by Greater Manchester based events agency Don’t Panic, are open to companies based worldwide who are delivering work in Europe. The deadline for entries is 17 January 2014, and the shortlists will be published on 14 February. The judging panel includes: • Jose Truchado, Director of SEO, Expedia • Danny Goodwin, Associate Editor of Search Engine Watch • Gianluca Fiorelli, Founder of LoveSEO • Kaspar Szymanski, SEO Consultant • Bas van den Beld, Founder, State of Digital • Bastian Grimm, Managing Partner, Grimm Digital • Fernando Maciá Domene, CEO, Human Level Communications The winners will be announced at an awards ceremony in Reykjavik, Iceland, on Friday 28 March 2014. Don’t Panic launched... Read More The search is on for Europe’s top search and digital talent, as the European Search Awards 2014 open for entries. Now in its third year, the European Search Awards attracts hundreds of entries from the leading search and digital agencies and professionals throughout Europe. Categories include Best Use of Search, Best Pan-European Campaign, Best Mobile Campaign and Best Agency. The awards, which are organised by Greater Manchester based events agency Don’t Panic, are open to companies based worldwide who are delivering work in Europe. The deadline for entries is 17 January 2014, and the shortlists will be published on 14 February. The judging panel includes: • Jose Truchado, Director of SEO, Expedia • Danny Goodwin, Associate Editor of Search Engine Watch • Gianluca Fiorelli, Founder of LoveSEO • Kaspar Szymanski, SEO Consultant • Bas van den Beld, Founder, State of Digital • Bastian Grimm, Managing Partner, Grimm Digital • Fernando Maciá Domene, CEO, Human Level Communications The winners will be announced at an awards ceremony in Reykjavik, Iceland, on Friday 28 March 2014. Don’t Panic launched... Read More
  • December
    13

    Online Success and Why Customers Come First

    Let’s take it easy this week with a quick review of what’s important to focus on, and why it’s important to stay focused on impressing your customer. We’ll start out with a quick review of top things to invest time in, share some useful blog posts on related topics and wrap up with some broader thinking around understanding, and catering to, your customer. 1 – the basics of SEO need covering - <title>, <meta description> well written headings, depth of content, relevant linking to related content/topics, images, etc. But these days, most of this is so well known, and so easily adjusted, it just shouldn’t take much time to account for. For some it’ll be more work, and for others less, but the fact remains that this work needs doing, and will return results on a somewhat limited basis on its own. 2 - social media - can't escape this - you've got to have a voice these days. More followers than following on Twitter, solid engagement on Facebook helps, etc. There are no hard and fast rules with social - it’s about engaging in conversations with people, and by doing so, you position your business as a go-to resource, which... Read More Let’s take it easy this week with a quick review of what’s important to focus on, and why it’s important to stay focused on impressing your customer. We’ll start out with a quick review of top things to invest time in, share some useful blog posts on related topics and wrap up with some broader thinking around understanding, and catering to, your customer. 1 – the basics of SEO need covering - <title>, <meta description> well written headings, depth of content, relevant linking to related content/topics, images, etc. But these days, most of this is so well known, and so easily adjusted, it just shouldn’t take much time to account for. For some it’ll be more work, and for others less, but the fact remains that this work needs doing, and will return results on a somewhat limited basis on its own. 2 - social media - can't escape this - you've got to have a voice these days. More followers than following on Twitter, solid engagement on Facebook helps, etc. There are no hard and fast rules with social - it’s about engaging in conversations with people, and by doing so, you position your business as a go-to resource, which... Read More
  • December
    06

    Lessons from Startups You Should Learn

    During the past year, I’ve spent a lot of time with startups. It’s always an amazing view of the world, to see things through the eyes of a small company or individual who is so focused on their product or service, that everything else is secondary. These folks are focused. Like a laser! They have an idea they believe in 100%. Every waking minute is spent in pursuit of achieving their goal. Spent in pursuit of supporting and moving forward the product or service. Often heard around business incubators is the phrase “fail fast”. It means to fail early in a cycle, so you can learn, apply the knowledge and move forward. So as you look at your own investments, whether it be in SEO, social, paid search, etc., try to fail fast. Draw lines to determine success, set shorter time-lines and change direction as results show the path. Another common thread with startups? What they end up as is often not what they started out as. www.Fab.com is a great example here. Originally a gay dating website, it transformed itself after the founders took a long hard look at what success meant to them and their business. Today is a shopping destination that is a trend leader... Read More During the past year, I’ve spent a lot of time with startups. It’s always an amazing view of the world, to see things through the eyes of a small company or individual who is so focused on their product or service, that everything else is secondary. These folks are focused. Like a laser! They have an idea they believe in 100%. Every waking minute is spent in pursuit of achieving their goal. Spent in pursuit of supporting and moving forward the product or service. Often heard around business incubators is the phrase “fail fast”. It means to fail early in a cycle, so you can learn, apply the knowledge and move forward. So as you look at your own investments, whether it be in SEO, social, paid search, etc., try to fail fast. Draw lines to determine success, set shorter time-lines and change direction as results show the path. Another common thread with startups? What they end up as is often not what they started out as. www.Fab.com is a great example here. Originally a gay dating website, it transformed itself after the founders took a long hard look at what success meant to them and their business. Today is a shopping destination that is a trend leader... Read More