Bing blogs

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Webmaster Blog

  • April
    10

    Where Does Your Time Go?

    Time is the one thing we all want more of, yet no one can create more of. It limits what we can accomplish all too often, and it forces us to work faster and smarter. There’s way too much of it when you’re trying to boil water, and not nearly enough when planning vacation. It’s safe to say that humans, generally speaking, can be obsessed with time. We pay attention to it. Numerous devices exist to help us track it, “manage” it and remind us of its passing. Time is elusive, but finite. It’s elastic, but unforgiving. It can be our friend, or our enemy. And one thing is for sure…we could all do better when it comes to managing it and investing it in places. There has been a trend for some time now, specific to managing time with email, to close your email down, and only reference it a couple times each day. Email is a time suck. Your inbox will rarely be empty, there will always be something unresponded to, and everything will always be an emergency (or so those sending emails often claim). And it makes some sense, too. If you want to get something done, you need to focus on it. often a straight run on one project of 45 minutes or so will... Read More Time is the one thing we all want more of, yet no one can create more of. It limits what we can accomplish all too often, and it forces us to work faster and smarter. There’s way too much of it when you’re trying to boil water, and not nearly enough when planning vacation. It’s safe to say that humans, generally speaking, can be obsessed with time. We pay attention to it. Numerous devices exist to help us track it, “manage” it and remind us of its passing. Time is elusive, but finite. It’s elastic, but unforgiving. It can be our friend, or our enemy. And one thing is for sure…we could all do better when it comes to managing it and investing it in places. There has been a trend for some time now, specific to managing time with email, to close your email down, and only reference it a couple times each day. Email is a time suck. Your inbox will rarely be empty, there will always be something unresponded to, and everything will always be an emergency (or so those sending emails often claim). And it makes some sense, too. If you want to get something done, you need to focus on it. often a straight run on one project of 45 minutes or so will... Read More
  • April
    02

    Announcing Bing Knowledge Widget &...

    Bing Knowledge Widget At Bing, we want to help people do more and know more. We’ve been building Bing’s knowledge repository that now has hundreds of millions of entities (people, places, and things) and billions of relationships between them. This helps us create a deeper understanding of our world. The quest to understand our world cannot be done alone. We work with many partners who enrich our knowledge. We give what we’ve learned back to the world via Bing.com and Windows Search Charm. Now, we want to empower every webmaster with the power of Bing’s knowledge repository. Today we’re releasing the Bing Knowledge Widget for webmasters and publishers. It’s an easy-to-deploy, JavaScript-based widget for webmasters that detects and visualizes entities on the webpage and displays rich information about the entity. It provides your visitors with quick access to relevant information about the entities on the page, and keeps them engaged, entertained, and informed within the context of your webpage. A visitor to your site need simply hover over the objects you’ve selected in the backend to see the widget come to life along the right-hand side... Read More Bing Knowledge Widget At Bing, we want to help people do more and know more. We’ve been building Bing’s knowledge repository that now has hundreds of millions of entities (people, places, and things) and billions of relationships between them. This helps us create a deeper understanding of our world. The quest to understand our world cannot be done alone. We work with many partners who enrich our knowledge. We give what we’ve learned back to the world via Bing.com and Windows Search Charm. Now, we want to empower every webmaster with the power of Bing’s knowledge repository. Today we’re releasing the Bing Knowledge Widget for webmasters and publishers. It’s an easy-to-deploy, JavaScript-based widget for webmasters that detects and visualizes entities on the webpage and displays rich information about the entity. It provides your visitors with quick access to relevant information about the entities on the page, and keeps them engaged, entertained, and informed within the context of your webpage. A visitor to your site need simply hover over the objects you’ve selected in the backend to see the widget come to life along the right-hand side... Read More
  • March
    31

    Link Juice

    One bottle of Link Juice* and you’ll be more popular than a puppy in a sweater! Loaded with all the nutrients and goodness you need to successfully grow, a single bottle of Link Juice contains: 100 total links: 44 general, relevant site links 27 guest blog post links on related sites 12 .ORG links 9 .EDU links 8 .GOV links When purchasing Link Juice , you can opt for the “anonymous” package for just a few dollars more, cloaking your activities! All links will be delivered within 90 days ensuring a natural approach (or overnight via courier if you like). Opting for the “anonymous” package will see all Link Juice packages individually gift wrapped in plain brown paper with discrete hand labeling. Imagine how successful your website will be! You’ll amaze your friends, you’ll impress your family and you’ll frighten your enemies! You’ll be the hit of the party, at the top of the must-invite A-List for all the best events and even your in-laws will love you. What more could you wish for? Well, IF YOU ACT NOW…we’ll let you join the exclusive Link Juice of the Month Club and DOUBLE your total... Read More One bottle of Link Juice* and you’ll be more popular than a puppy in a sweater! Loaded with all the nutrients and goodness you need to successfully grow, a single bottle of Link Juice contains: 100 total links: 44 general, relevant site links 27 guest blog post links on related sites 12 .ORG links 9 .EDU links 8 .GOV links When purchasing Link Juice , you can opt for the “anonymous” package for just a few dollars more, cloaking your activities! All links will be delivered within 90 days ensuring a natural approach (or overnight via courier if you like). Opting for the “anonymous” package will see all Link Juice packages individually gift wrapped in plain brown paper with discrete hand labeling. Imagine how successful your website will be! You’ll amaze your friends, you’ll impress your family and you’ll frighten your enemies! You’ll be the hit of the party, at the top of the must-invite A-List for all the best events and even your in-laws will love you. What more could you wish for? Well, IF YOU ACT NOW…we’ll let you join the exclusive Link Juice of the Month Club and DOUBLE your total... Read More
  • March
    26

    5 Steps To Improving Search Rankings

    I’ve shared this previously, but recently did a deeper dive on the subject with Eric Enge. This week’s blog post will be pretty short, then as the full interview can be seen of his Stone Temple blog . Basically, we covered the thinking behind my graph showing the order of priority I put on doing work today. Content Social User Experience Link Building SEO It might seem like old news, but I still think it’s worth a read. Eric asks some great questions and we get into a bunch of detail on each point. Duane Forrester Sr. Product Manager Bing I’ve shared this previously, but recently did a deeper dive on the subject with Eric Enge. This week’s blog post will be pretty short, then as the full interview can be seen of his Stone Temple blog . Basically, we covered the thinking behind my graph showing the order of priority I put on doing work today. Content Social User Experience Link Building SEO It might seem like old news, but I still think it’s worth a read. Eric asks some great questions and we get into a bunch of detail on each point. Duane Forrester Sr. Product Manager Bing
  • March
    20

    Usability, Mobile and Your Future

    This should come as a surprise to no one reading blogs like this one. Mobile is your future. Everything points to this. Adoption rates, bandwidth access, changing mobile plans from major carriers, technology evolution in devices, prices decreases and so many more signals all tell us this change is upon us. It’s been known for some time that mobile queries will outpace desktop queries shortly. Today’s businesses are seeing this shift. More business and traffic is coming from tablets, phablets and smart phones than ever. Transaction completions are on the rise, and this isn’t just a “local” phenomenon. In the next year, if you’re not already designing to serve people in the mobile environment, you’ll be falling behind those who are. And while this is going to come to pass, simply splashing up an m-dot site won’t get you back on the curve. No, you’ll have to do a bit more than that. Which brings us to usability. People talk about this, but so few businesses actually invest the money in it. And it’s easy to see why. Some people think its glorified design work. Others have simply never explored the concept past the theory... Read More This should come as a surprise to no one reading blogs like this one. Mobile is your future. Everything points to this. Adoption rates, bandwidth access, changing mobile plans from major carriers, technology evolution in devices, prices decreases and so many more signals all tell us this change is upon us. It’s been known for some time that mobile queries will outpace desktop queries shortly. Today’s businesses are seeing this shift. More business and traffic is coming from tablets, phablets and smart phones than ever. Transaction completions are on the rise, and this isn’t just a “local” phenomenon. In the next year, if you’re not already designing to serve people in the mobile environment, you’ll be falling behind those who are. And while this is going to come to pass, simply splashing up an m-dot site won’t get you back on the curve. No, you’ll have to do a bit more than that. Which brings us to usability. People talk about this, but so few businesses actually invest the money in it. And it’s easy to see why. Some people think its glorified design work. Others have simply never explored the concept past the theory... Read More
  • March
    14

    Reviewing Some Basics

    It’s easy to get caught up in the latest and greatest, the forward thinking and the new and shiny. But it always pays to keep an eye on the basics. The stuff you feel you really already know. The stuff that often comes to haunt us when we least expect it. Controlling robots Everyone wants to be indexed. “Let the crawlers come!” But there are times when you need to control access. Areas you don’t want crawlers to enter and index. If you’re doing server maintenance, you may want to calm things down a bit to ensure the remaining servers aren’t overloaded. There are directions you want to give a crawler – sitemap is located here , don’t enter this area , but do go everywhere else. That’s why robots.txt was created – to put control into the hands of the website. It’s a powerful tool, though, as a simple keystroke can tell us to stop crawling the site. And the robotstxt.org site is maintained to explain details around how to implement this powerful file. It pays to review both the site and your actual robots.txt file frequently. Often it may go missing, or get edited without your knowledge by others with access... Read More It’s easy to get caught up in the latest and greatest, the forward thinking and the new and shiny. But it always pays to keep an eye on the basics. The stuff you feel you really already know. The stuff that often comes to haunt us when we least expect it. Controlling robots Everyone wants to be indexed. “Let the crawlers come!” But there are times when you need to control access. Areas you don’t want crawlers to enter and index. If you’re doing server maintenance, you may want to calm things down a bit to ensure the remaining servers aren’t overloaded. There are directions you want to give a crawler – sitemap is located here , don’t enter this area , but do go everywhere else. That’s why robots.txt was created – to put control into the hands of the website. It’s a powerful tool, though, as a simple keystroke can tell us to stop crawling the site. And the robotstxt.org site is maintained to explain details around how to implement this powerful file. It pays to review both the site and your actual robots.txt file frequently. Often it may go missing, or get edited without your knowledge by others with access... Read More
  • March
    07

    Speak Plainly or Forever Lose Your Customer

    Part of the equation of success is being seen as relatable. From time to time, almost all of us hits this wall to one degree or another. And no, I’m not saying you have a personal failing here. When you start a business, you either are an expert in your chosen field, or you become one through exposure, education and experience. One thing you inevitably have to contend with is communicating to your customer or client. And it turns out that in some cases we might be giving them too much credit for understanding things of a technical nature. No one likes to admit they don’t understand something, and most simply nod and play along. It’s a defense mechanism to avoid feeling embarrassed, and we often learn through this approach things are explained anyway, and will fill our gaps in knowledge. But enough about “us”, let’s talk about “them”. The general population, the consumer, your customers…the public. Earlier this week a story hit the wires with some interesting information. There has been some expected back and forth on how valid the survey is, though the company who performed the survey is standing by its claims that this... Read More Part of the equation of success is being seen as relatable. From time to time, almost all of us hits this wall to one degree or another. And no, I’m not saying you have a personal failing here. When you start a business, you either are an expert in your chosen field, or you become one through exposure, education and experience. One thing you inevitably have to contend with is communicating to your customer or client. And it turns out that in some cases we might be giving them too much credit for understanding things of a technical nature. No one likes to admit they don’t understand something, and most simply nod and play along. It’s a defense mechanism to avoid feeling embarrassed, and we often learn through this approach things are explained anyway, and will fill our gaps in knowledge. But enough about “us”, let’s talk about “them”. The general population, the consumer, your customers…the public. Earlier this week a story hit the wires with some interesting information. There has been some expected back and forth on how valid the survey is, though the company who performed the survey is standing by its claims that this... Read More
  • February
    28

    Doing Right By Customers

    Social media has changed our lives, no question. As a consumer, today you have more power than ever. The Internet brought a massive expansion in choice of where we shop, and increased access to lower prices via that competition. Social media, however, is an equalizer. It’s a conversation medium like none that’s existed before. Enabling a customer in Florida to talk directly to a manufacturer in Oregon in real time (timing permitting, of course) to get direct answers form the source. Outlets like Facebook, Twitter, LinkedIn and more enable people to speak directly to retailers, sharing the good, the bad and the ugly. Those same outlets have become havens for businesses seeking to engage customers, be they fanboys and girls or haters. And while it’s nice to interact with those who love you, it’s probably even more important to interact with those who are disappointed with you. It’s from them that you will learn how best to improve products, services and processes. Amazon hit a wall once upon a time. They’d cracked the nut on ranking, began to dominate ecommerce and took hold of a large portion of online sales for many people. But then people... Read More Social media has changed our lives, no question. As a consumer, today you have more power than ever. The Internet brought a massive expansion in choice of where we shop, and increased access to lower prices via that competition. Social media, however, is an equalizer. It’s a conversation medium like none that’s existed before. Enabling a customer in Florida to talk directly to a manufacturer in Oregon in real time (timing permitting, of course) to get direct answers form the source. Outlets like Facebook, Twitter, LinkedIn and more enable people to speak directly to retailers, sharing the good, the bad and the ugly. Those same outlets have become havens for businesses seeking to engage customers, be they fanboys and girls or haters. And while it’s nice to interact with those who love you, it’s probably even more important to interact with those who are disappointed with you. It’s from them that you will learn how best to improve products, services and processes. Amazon hit a wall once upon a time. They’d cracked the nut on ranking, began to dominate ecommerce and took hold of a large portion of online sales for many people. But then people... Read More
  • February
    20

    Quality: Do You Have It, or Just Think...

    Most websites feel they produce quality content. Some even have internal processes in place to review, rate, edit and revise content prior to publication. This does, admittedly, usually take more people, so it costs more and so can be a bit daunting for many smaller businesses to enable. But what is clear, is that everyone strives for quality. Who wouldn’t? We all know quality is a sought after trait. Be it in an automobile, a hand bag, a pair of hiking shoes, a donut or even in the content posted to your blog or site. Even large publishers with established editorial processes in place have instances when things happen that erode the quality of content, however. Simple things, usually, like grammatical errors, spelling errors, but also sometimes bigger stuff like mistakes around facts, or the wrong image in an article. Mistakes happen and in the end, it’s still humans editing things, so it’s completely plausible that the odd typo gets through. So in the real world of a publisher, such things can slip past all too easily – even with multiple eyes watching. We’ve all experienced that moment where we see something go live and are stunned by the glaring... Read More Most websites feel they produce quality content. Some even have internal processes in place to review, rate, edit and revise content prior to publication. This does, admittedly, usually take more people, so it costs more and so can be a bit daunting for many smaller businesses to enable. But what is clear, is that everyone strives for quality. Who wouldn’t? We all know quality is a sought after trait. Be it in an automobile, a hand bag, a pair of hiking shoes, a donut or even in the content posted to your blog or site. Even large publishers with established editorial processes in place have instances when things happen that erode the quality of content, however. Simple things, usually, like grammatical errors, spelling errors, but also sometimes bigger stuff like mistakes around facts, or the wrong image in an article. Mistakes happen and in the end, it’s still humans editing things, so it’s completely plausible that the odd typo gets through. So in the real world of a publisher, such things can slip past all too easily – even with multiple eyes watching. We’ve all experienced that moment where we see something go live and are stunned by the glaring... Read More
  • February
    14

    What’s In A Name?

    An age old question that carries a fair amount of import online. Domains are, essentially, real estate. And like actual real estate, you encounter a wide array of people trying to accomplish a wide array of goals. Some seek to develop, wanting only a domain applicable to their needs, willing to look a bit to either side and focus on building their site. Some seek a broad collection, acreage, if you like. Owning as many as possible, while staying focused on domains that, they hope, will prove a reasonable return down the road. In some cases, this could be the hopes of millions upon sale, but by far the vast majority come in as final sales much, much lower than that. But buying a domain for $8 and selling it for a couple thousand a few years later is still a healthy profit. Most sellers are willing to wait to ensure they get a reasonable value for their “realestate”. And often, buyers have a more pressing need for a domain: you’re ready to launch a new site, and THAT is the “perfect” domain, and you’ve just got to have it. In those conditions, be ready to pay. And maybe you should. You’re launching a business after all. If you’re... Read More An age old question that carries a fair amount of import online. Domains are, essentially, real estate. And like actual real estate, you encounter a wide array of people trying to accomplish a wide array of goals. Some seek to develop, wanting only a domain applicable to their needs, willing to look a bit to either side and focus on building their site. Some seek a broad collection, acreage, if you like. Owning as many as possible, while staying focused on domains that, they hope, will prove a reasonable return down the road. In some cases, this could be the hopes of millions upon sale, but by far the vast majority come in as final sales much, much lower than that. But buying a domain for $8 and selling it for a couple thousand a few years later is still a healthy profit. Most sellers are willing to wait to ensure they get a reasonable value for their “realestate”. And often, buyers have a more pressing need for a domain: you’re ready to launch a new site, and THAT is the “perfect” domain, and you’ve just got to have it. In those conditions, be ready to pay. And maybe you should. You’re launching a business after all. If you’re... Read More
  • February
    07

    9 Marketing Tactics to Employ For Your...

    There is always a lot of focus on specific topics. Search engine optimization and social media management spring to mind. And for good reason. Both can deliver more returns than the cost to activate. But are you looking across a broad spectrum of tactics? Do you have a plan for multiple areas that can be activated to help propel your business higher? Let’s take a look at the most common areas businesses should be thinking of. These are in no particular order, as what matters most will vary between businesses. Paid Search Long the darling of ecommerce, any site that has a conversion can use paid search (PPC) to its advantage. Understanding how to write good, compelling ad copy is important, and managing each ecosystem to affect click and conversion rates takes time and dedication, but is often worth it. Display Advertising Banner ads! People love to hate them, but if you’re after brand awareness, it’s tough to beat a display ad takeover on a popular website to plant your message and brand in front of the masses. Typically seen as a low performer in terms of click through rates (CTRs), this is highly dependent on things like your imagery, call... Read More There is always a lot of focus on specific topics. Search engine optimization and social media management spring to mind. And for good reason. Both can deliver more returns than the cost to activate. But are you looking across a broad spectrum of tactics? Do you have a plan for multiple areas that can be activated to help propel your business higher? Let’s take a look at the most common areas businesses should be thinking of. These are in no particular order, as what matters most will vary between businesses. Paid Search Long the darling of ecommerce, any site that has a conversion can use paid search (PPC) to its advantage. Understanding how to write good, compelling ad copy is important, and managing each ecosystem to affect click and conversion rates takes time and dedication, but is often worth it. Display Advertising Banner ads! People love to hate them, but if you’re after brand awareness, it’s tough to beat a display ad takeover on a popular website to plant your message and brand in front of the masses. Typically seen as a low performer in terms of click through rates (CTRs), this is highly dependent on things like your imagery, call... Read More
  • January
    31

    Link Fixation – What To Know, What To Do

    Why do you seek links? The answer to this question may tell you more about your future chances of success in organic search than you realize. Always a hot topic among SEOs – the need to collect links to their content. But why do people seek links in the first place? Once upon a time, links were needed to rank well. In the early days of search (5 – 10 years ago) when algorithms were more unrefined than we see today, links counted for much. And more links counted for more. And links from .edu sites counted for even more. The holy grail being links from .gov sites. And as with so many things, those lines of thinking are so old, busted and trampled on, they are simply blind alleys today. Shortcuts to a dead end. I recently sat in on a Link Building session at a conference and found it entertaining. The first presenter went on to showcase all the links their company had built by contacting websites and either requesting the link, or by providing the sites content. Every example was at a legitimate, trustworthy website. National .org sites, well known brands, etc. The problem is that so many people have tried these tactics in the past – and abused them –... Read More Why do you seek links? The answer to this question may tell you more about your future chances of success in organic search than you realize. Always a hot topic among SEOs – the need to collect links to their content. But why do people seek links in the first place? Once upon a time, links were needed to rank well. In the early days of search (5 – 10 years ago) when algorithms were more unrefined than we see today, links counted for much. And more links counted for more. And links from .edu sites counted for even more. The holy grail being links from .gov sites. And as with so many things, those lines of thinking are so old, busted and trampled on, they are simply blind alleys today. Shortcuts to a dead end. I recently sat in on a Link Building session at a conference and found it entertaining. The first presenter went on to showcase all the links their company had built by contacting websites and either requesting the link, or by providing the sites content. Every example was at a legitimate, trustworthy website. National .org sites, well known brands, etc. The problem is that so many people have tried these tactics in the past – and abused them –... Read More
  • January
    23

    SEO: Past Performance is No Guarantee of...

    SEO (search engine optimization) has been around for a very long time. During that time, SEOs have found creative ways to move the needle, abused them, lost them to algo updates, found more and generally repeated the cycle 3 billion times. I’ve been on both sides of this, and made a decision about a year into running my first successful website: content would be the focus. Now, mind you, this was before “content was king” and before the engines really nailed that message. It just seemed like the right approach to me. Serve the searcher, not the engine. To be clear, I still use tools like the Bing Webmaster Tools and other webmaster tools to understand what’s up, I do some light keyword research , etc. All the usual best practices most sites perform every day. Remember, it’s all about balance today and moving forward. And while everyone today is all about “content”, many still seek shortcuts. So many businesses have flawed plans or approaches. And so many have business models that will be flawed as time moves forward. I was recently told a story from a friend about a meeting he had with a startup. Their CMO detailed their plans to strike... Read More SEO (search engine optimization) has been around for a very long time. During that time, SEOs have found creative ways to move the needle, abused them, lost them to algo updates, found more and generally repeated the cycle 3 billion times. I’ve been on both sides of this, and made a decision about a year into running my first successful website: content would be the focus. Now, mind you, this was before “content was king” and before the engines really nailed that message. It just seemed like the right approach to me. Serve the searcher, not the engine. To be clear, I still use tools like the Bing Webmaster Tools and other webmaster tools to understand what’s up, I do some light keyword research , etc. All the usual best practices most sites perform every day. Remember, it’s all about balance today and moving forward. And while everyone today is all about “content”, many still seek shortcuts. So many businesses have flawed plans or approaches. And so many have business models that will be flawed as time moves forward. I was recently told a story from a friend about a meeting he had with a startup. Their CMO detailed their plans to strike... Read More
  • January
    15

    Domain Name Importance in Ranking

    It’s been great attending Namescon this week, though a couple side-bar conversations had me scratching my head. In fact, on three instances I’ve heard people discussing this topic and someone stating that having keyword rich and exact match domain names is where it’s at. This choice alone can make or break you. And they were thinking of developing sites, not parking domains. So let’s examine the value of a domain as applied to search. The Myth Now, I thought we were all past this, but apparently some still believe this is the case. The thinking is, basically, that having a keyword-rich domain makes that domain more relevant to the topic. That merely having a popular keyword in the domain will help that site, regardless of content, rank on the high volume keyword. So many feel keyword research (admittedly a bit harder these days) will point to winners and losers. Winners are those with a reasonable volume of queries per month, while losers have almost none or none. They feel the content of the site is less important than having a word in the domain, basically. So watching for, buying and using a domain name which corresponds to a phrase that gets high... Read More It’s been great attending Namescon this week, though a couple side-bar conversations had me scratching my head. In fact, on three instances I’ve heard people discussing this topic and someone stating that having keyword rich and exact match domain names is where it’s at. This choice alone can make or break you. And they were thinking of developing sites, not parking domains. So let’s examine the value of a domain as applied to search. The Myth Now, I thought we were all past this, but apparently some still believe this is the case. The thinking is, basically, that having a keyword-rich domain makes that domain more relevant to the topic. That merely having a popular keyword in the domain will help that site, regardless of content, rank on the high volume keyword. So many feel keyword research (admittedly a bit harder these days) will point to winners and losers. Winners are those with a reasonable volume of queries per month, while losers have almost none or none. They feel the content of the site is less important than having a word in the domain, basically. So watching for, buying and using a domain name which corresponds to a phrase that gets high... Read More
  • January
    09

    New Year, New Plan – Update Your E-Marketing...

    It’s that time of year. The TV overflows with ads designed to motivate you to be the best you, better foods, better cloths, better cleaning supplies, … better salads? And it’s great to get introspective and think about the changes we all, individually, want to make. We want to be better, healthier, more successful. We know it can be done, the building blocks accessible. As you go through these thoughts, take some time to examine your online marketing planning in the same light. How can you be better, do more and see more success. The obvious starting points still exist: understanding what people search for, knowing the best practices of SEO, etc. But how are you with integrating different marketing efforts? Does your social media plan take cues from your search analytics? Is your email program taking insights from your conversion optimization work? Are you using psychographics to help understand why people take the actions they do? Is your SEO work blending with user experience testing? Today’s online landscape requires a much more advanced approach to grow success and sustain it. The days of one-trick-pony-SEO-only success are behind us. If... Read More It’s that time of year. The TV overflows with ads designed to motivate you to be the best you, better foods, better cloths, better cleaning supplies, … better salads? And it’s great to get introspective and think about the changes we all, individually, want to make. We want to be better, healthier, more successful. We know it can be done, the building blocks accessible. As you go through these thoughts, take some time to examine your online marketing planning in the same light. How can you be better, do more and see more success. The obvious starting points still exist: understanding what people search for, knowing the best practices of SEO, etc. But how are you with integrating different marketing efforts? Does your social media plan take cues from your search analytics? Is your email program taking insights from your conversion optimization work? Are you using psychographics to help understand why people take the actions they do? Is your SEO work blending with user experience testing? Today’s online landscape requires a much more advanced approach to grow success and sustain it. The days of one-trick-pony-SEO-only success are behind us. If... Read More