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  • Diagnose SEO Issues - SES San Jose Presentation - Blog Post

    http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2008/08/19/diagnose-seo-issues-ses-san-jose-presentation.aspx

    Thank you all for coming to our presentation at SES San Jose. We've posted the deck online for folks who are interested. If you have any questions, please post them to our forums . Diagnose SEO Issues with Live Search Webmaster Tools View SlideShare presentation or Upload your own. (tags...
  • Are you content with your content? (SEM 101) - Blog Post

    http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2009/05/27/are-you-content-with-your-content-sem-101.aspx

    Let’s just say it. Content is king. There. It’s done. That’s everything you need to know about improving page rank, right? Well… Content may be king, but as in modern monarchies, the king may not be the sole authority. Parliaments now rule, and they are made up of many constituent...
  • The merciless malignancy of malware Part 3 (SEM 101) - Blog Post

    http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2009/09/24/the-merciless-malignancy-of-malware-part-3-sem-101.aspx

    We’re going to diverge a bit from our regularly scheduled programming. Normally this column discusses search engine optimization (SEO) and related elements of search engine marketing (SEM), but we’re knee deep into our multi-part series on malware and we’re going to begin the wrap-up with a talk about...
  • Does search marketing really matter? (SEM 101) - Blog Post

    http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2009/05/01/does-search-marketing-really-matter-sem-101.aspx

    I have a good friend who creates websites for personal users and small non-profits. When I told him about my new project, blogging about search engine marketing (SEM) and search engine optimization (SEO), he wondered aloud, “Who in the world cares about that stuff? What does it matter? There are...
  • Increasing customer engagement with custom 404 error pages - Blog Post

    http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2008/05/31/increasing-customer-engagement-with-custom-404-error-pages.aspx

    If you’re the owner of a large website with lots of content, you’ve probably noticed that up to 10% of your traffic ends up on a “webpage not found” error page due to broken links or misspelled URLs. There are a lot of reasons users who visit your site might reach a 404 page,...
  • Get detailed site analysis to solve problems (SEM 101) - Blog Post

    http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2009/08/03/get-detailed-site-analysis-to-solve-problems-sem-101.aspx

    Last week I discussed common site errors that can inhibit the search engine crawler (aka bot). I pointed out common areas of concern and recommended a few tools to help diagnose such issues on your site’s pages. This week, I wanted to introduce a new tool for your collection that will be of great...
  • Links: the good, the bad, and the ugly—Part 1 (SEM 101) - Blog Post

    http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2009/06/16/links-the-good-the-bad-and-the-ugly-part-1-sem-101.aspx

    Lord Alfred Douglas once said, “All good poetry is forged slowly and patiently, link by link, with sweat and blood and tears.” He could have just as easily been talking about high-ranking websites (had he known about them — his quote pre-dates the 1920s!). The way to search engine optimization...
  • The merciless malignancy of malware Part 4 (SEM 101) - Blog Post

    http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2009/10/01/the-merciless-malignancy-of-malware-part-4-sem-101.aspx

    OK, so I totally geeked out with my recommendations on how to better secure your webmaster computing environment. As a result, I had too much material for one post and thus had to split it up into two pieces. Let’s wrap up this long series of posts on malware by finishing up with the last of the security...
  • Optimizing your very large site for Search — Part 3 - Blog Post

    http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2009/02/04/optimizing-your-very-large-site-for-search-part-3.aspx

    Working with large sites often means being a part of a large organization, which brings its own set of challenges. Many stakeholders with different agendas or needs influence how sites are structured. Within larger organizations, there are long to-do lists and a lack of understanding of the impact certain...
  • Uncovering web-based treasure with Sitemaps (SEM 101) - Blog Post

    http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2009/08/15/uncovering-web-based-treasure-with-sitemaps-sem-101.aspx

    Have you ever noticed how pirate treasure maps are like Sitemaps? While your website may not contain a treasure of gold and silver (unless it’s a metals commodities trading site!), if you have good content, that is certainly treasure to someone who is looking for it. Unfortunately, it’s buried...
  • 301 to 404 gets 200 – oops! (From the Forums) - Blog Post

    http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2010/03/22/301-to-404-gets-200-oops-from-the-forums.aspx

    In another installment of the From the Forums column, today we have an interesting thread about a website that updated its content and used 301 redirects to migrate users to the new content. However, the transition to the new content in the Bing index was taking longer than they expected. The old content...
  • Looking for Input on Crawl Delay - Blog Post

    http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2010/10/21/looking-for-input-on-crawl-delay.aspx

    In keeping with our themes of rapid change and responding to input and feedback from the webmaster community, we are working on future feature planning for the Bing webmaster tools and we would like to hear your thoughts in a few areas. The first area is Crawl-Delay: Today, we fully support crawl...
  • I'm not ranking in Live Search, what can I do? - Blog Post

    http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2008/01/11/i-m-not-ranking-in-live-search-what-can-i-do.aspx

    That's a good question, and you've come to the right place. If your site is not performing in Live Search or you are not being indexed by Live Search here are some steps you can take to change course and improve your rank. First and foremost at Live Search ranking is free and you can't pay to boost your...
  • Your top tech tips for SEO (From the Forums) - Blog Post

    http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2010/04/07/your-top-tech-tips-for-seo-from-the-forums.aspx

    We have another interesting conversation thread to highlight today as our latest From the Forums column selection. One of our helpful users in the Bing community posted his list of the top "45 points for SEO." This post has generated a good many forum reader replies - most positive, a few critical, and...
  • Links: the good, the bad, and the ugly—Part 2 (SEM 101) - Blog Post

    http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2009/06/19/links-the-good-the-bad-and-the-ugly-part-2-sem-101.aspx

    In the previous blog post, Links: the good, the bad, and the ugly—Part 1 , I discussed that links are de facto endorsements of the site linked to, that the relevance of the linked to page to the one linking to it is critical for determining the value of the link, and how the quantity vs. quality...
  • Office.com SEO: search engine-friendly URLs - Blog Post

    http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2010/07/15/office-com-seo-search-engine-friendly-urls.aspx

    Editor's note: In our continuous effort to make this blog as compelling as possible to our large and diverse audience, we are expanding the scope of the Bing Webmaster Center blog. Starting with this post, we will host occasional posts from "guest bloggers" from within Microsoft who work on search or...
  • Images and Flash and script, oh my! (SEM 101) - Blog Post

    http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2009/07/23/images-and-flash-and-script-oh-my-sem-101.aspx

    The old adage that was once attributed to a Chinese proverb tells us, “A picture is worth a thousand words.” But John McCarthy , a noted mathematician and computer science pioneer, stated conversely, “As the Chinese say, 1001 words is worth more than a picture.” Perhaps McCarthy...
  • Optimizing your very large site for search — Part 4 - Blog Post

    http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2009/02/11/optimizing-your-very-large-site-for-search-part-4.aspx

    Everyone knows great content is fundamental to the success of your site. It is the reason people are looking for your site and it is why they will stay. In the previous three posts from this series, we have discussed how large sites need to expose fewer URLs , how you can help search engines crawl more...
  • Your computer remains infected by viruses! Return to Security Tool and download it to guard your PC! - Blog Post

    http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2010/11/24/your-computer-remains-infected-by-viruses-return-to-security-tool-and-download-it-to-guard-your-pc.aspx

    Increasingly, web users are plagued by sites that appear to offer services to help protect their computers from viruses, Trojans and other web baddies. Because the primary tactic used is to frighten users into downloading the software; we’ve dubbed this category of attacks “scareware”...
  • New Inbound Links Feature in Bing Webmaster Tools - Blog Post

    http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2010/12/14/new-inbound-links-feature-in-bing-webmaster-tools.aspx

    We are pleased to announce the release of our new Inbound Links feature. Bing Webmaster Tools now provides registered site owners the ability to easily & intuitively retrieve data about links to their sites. We received plenty of feedback from site owners and SEOs that expressed the importance of...
  • Illuminating the path to SEO for Silverlight - Blog Post

    http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2010/03/05/illuminating-the-path-to-seo-for-silverlight.aspx

    Microsoft Silverlight is a transformative technology. It enables otherwise basic websites to act as full-blown applications, provides access to state-of-the-art animation and video rich media presentations, and takes full advantage of your development team's existing experience in standard programming...
  • Fixing 404 File Not Found frustrations (SEM 101) - Blog Post

    http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2009/11/04/fixing-404-file-not-found-frustrations-sem-101.aspx

    You've seen it. So have I. Nearly every person who has actively browsed the Web for more than 15 minutes has seen it. I'm talking about the dreaded 404 File Not Found error. When it occurs, users simply abandon their search on that site and go elsewhere. That's a potential lost sale, subscription, or...
  • SMX East 2008: Webmaster Guidelines - Blog Post

    http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2008/10/13/smx-east-2008-webmaster-guidelines.aspx

    Updated : SMX has posted the video for the What is Spam session. One of the most common questions I get from companies concerned about search engine optimization (SEO) is which optimization tactics are acceptable by search engines and which ones are not. We pulled this session together with the help...
  • The pernicious perfidy of page-level web spam (SEM 101) - Blog Post

    http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2010/02/11/the-pernicious-perfidy-of-page-level-web-spam-sem-101.aspx

    In the exciting world of today's Internet, where the world's information is literally at your fingertips, where you can endlessly communicate, shop, research, and be entertained, spam is a big downer. The unwanted email spam that fills our inboxes also consumes huge portions of the available bandwidth...
  • Who’s looking for you? (SEM 101) - Blog Post

    http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2009/05/12/who-s-looking-for-you-sem-101.aspx

    Quick note from the author: The closing teaser from my last post said the next post would cover building a toolbox. I’ve decided to take another tack on this and make references to tools as we go along in the series to keep the unfolding story as interesting, active, and relevant as possible. Sorry...