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  • Is your site ranking rank? Do a site review – Part 1 (SEM 101) - Blog Post

    http://www.bing.com/blogs/Site_Blogs/b/webmaster/archive/2010/05/04/is-your-site-ranking-rank-do-a-site-review-part-1-sem-101.aspx

    For webmasters who work hard to build and publish their sites, it can be frustrating when their sites are barely indexed and rank poorly across all search engines. They may think, "Why does this happen? What can I do to improve this?" The reasons for poor ranking are nearly as myriad as the number...

  • Is your site ranking rank? Do a site review – Part 3 (SEM 101) - Blog Post

    http://www.bing.com/blogs/Site_Blogs/b/webmaster/archive/2010/06/04/is-your-site-ranking-rank-do-a-site-review-part-3-sem-101.aspx

    Let's continue our run-down of issues to consider in a site review. In Part 1 of this series, we looked at the whats and whys for doing a site review, and covered baselining pre-optimized performance and gathering tools. Part 2 covered important but often overlooked on-page issues that, if not properly...

  • Architecting content for SEO (SEM 101) - Blog Post

    http://www.bing.com/blogs/Site_Blogs/b/webmaster/archive/2009/07/10/architecting-content-for-seo-sem-101.aspx

    It wasn’t that long ago that I discussed in this blog how to create good content that will get your site noticed, by both end users and search engines. But to be clear, just writing some slick text is not the whole story. The previous blog articles in the Site Architecture and SEO series ( files...

  • Optimizing your very large site for search — Part 2 - Blog Post

    http://www.bing.com/blogs/Site_Blogs/b/webmaster/archive/2009/01/27/optimizing-your-very-large-site-for-search-part-2.aspx

    For the large website, there are many critically important issues in optimizing for search. In Part 1 of this series of posts, we discussed the importance of reducing the number of URLs you expose through canonicalization. But there are other ways to reduce the surface area of your site to search engines...

  • Common errors that can tank a site (SEM 101) - Blog Post

    http://www.bing.com/blogs/Site_Blogs/b/webmaster/archive/2009/07/31/common-errors-that-can-tank-a-site-sem-101.aspx

    Imagine being a content developer for a website. You write a bunch of clever and informative articles, which should deliver a good dose of new visitors and ranking potential to the site. You submit them to the IT department for publishing online, and wait for good things to happen. But instead, it all...

  • Is your site ranking rank? Do a site review – Part 4 (SEM 101) - Blog Post

    http://www.bing.com/blogs/Site_Blogs/b/webmaster/archive/2010/06/15/is-your-site-ranking-rank-do-a-site-review-part-4-sem-101.aspx

    This is the fourth of five posts on the topic of conducting your own site reviews. In the previous posts, we discussed why you'd want to perform a site review ( Part 1 ), then took an initial look at page-level issues ( Part 2 ), followed by a discussion of site-wide issues ( Part 3 ), that can affect...

  • Is your site ranking rank? Do a site review – Part 5 (SEM 101) - Blog Post

    http://www.bing.com/blogs/Site_Blogs/b/webmaster/archive/2010/06/25/is-your-site-ranking-rank-do-a-site-review-part-5-sem-101.aspx

    This is the last of five posts on the topic of conducting your own site reviews. In the previous posts, we discussed why you'd want to perform a site review ( Part 1 ), then took an initial look at page-level issues ( Part 2 ), followed by a discussion of site-wide issues ( Part 3 and Part 4 ), that...

  • The merciless malignancy of malware Part 1 (SEM 101) - Blog Post

    http://www.bing.com/blogs/Site_Blogs/b/webmaster/archive/2009/09/11/the-merciless-malignancy-of-malware-part-1-sem-101.aspx

    The Web is an incredible place, filled with amazing media, fascinating content, and wonderful social opportunities, and there’s more of each than anyone can possibly ever consume. But unfortunately, it’s not a benign place. There are more than a few malefactors out there who actively seek...

  • How to optimize image content (From the Forums) - Blog Post

    http://www.bing.com/blogs/Site_Blogs/b/webmaster/archive/2010/04/29/how-to-optimize-image-content-from-the-forums.aspx

    Today's forum thread of note is a discussion around what can be done to optimize image content for SEO. Several members of the Bing Webmaster Center forum community have chimed in with helpful advice. What do you do on your site to optimize images? What have you found to be most important when...

  • Going international: considerations for your global website - Blog Post

    http://www.bing.com/blogs/Site_Blogs/b/webmaster/archive/2009/02/21/going-international-considerations-for-your-global-website.aspx

    One of the best parts of publishing online is that, on the Web, anyone can have a world-wide reach. But while being global is made easy on the Internet, ensuring that the content you produce will be found by the right audience can be a real challenge. Search engines can have trouble understanding geotargeting...

  • The merciless malignancy of malware Part 2 (SEM 101) - Blog Post

    http://www.bing.com/blogs/Site_Blogs/b/webmaster/archive/2009/09/18/the-merciless-malignancy-of-malware-part-2-sem-101.aspx

    Malware infections are no laughing matter. When they afflict your website, they can infect your customers, who won’t appreciate your sharing, intentional or not (and I’m guessing it’s not)! And if Bing discovers malware on your site, your listing in the Bing search engine results pages...

  • Robots Exclusion Protocol: joining together to provide better documentation - Blog Post

    http://www.bing.com/blogs/Site_Blogs/b/webmaster/archive/2008/06/03/robots-exclusion-protocol-joining-together-to-provide-better-documentation.aspx

    As a member of the Live Search Webmaster Team , I'm often asked by web publishers how they can control the way search engines access and display their content. The de-facto standard for managing this is the Robots Exclusion Protocol (REP) introduced back in the early 1990's. Over the years, the REP has...

  • Partnering to help solve duplicate content issues - Blog Post

    http://www.bing.com/blogs/Site_Blogs/b/webmaster/archive/2009/02/12/partnering-to-help-solve-duplicate-content-issues.aspx

    One of the most common challenges search engines run into when indexing a website is identifying and consolidating duplicate pages. Duplicates can occur when any given webpage has multiple URLs that point to it. For example: URL Description http://mysite.com A webmaster may...

  • A king’s feast of video content, thanks to mRSS - Blog Post

    http://www.bing.com/blogs/Site_Blogs/b/webmaster/archive/2010/05/29/a-king-s-feast-of-video-content-thanks-to-mrss.aspx

    One of the oldest truisms of Internet search is the familiar axiom, "content is king." But while that's great in concept, the premise only goes so far in reality. If your site is rich in text-based content, which is easily crawled and indexed by search engine bots, that content can stand on the merits...

  • Prevent a bot from getting “lost in space” (SEM 101) - Blog Post

    http://www.bing.com/blogs/Site_Blogs/b/webmaster/archive/2009/08/21/prevent-a-bot-from-getting-lost-in-space-sem-101.aspx

    We recently published a non-SEM 101 blog post on controlling the crawl rate of MSNBot , the Bing web crawler (aka robot, or simply just bot). That got me thinking about robots. Naturally, that led to The Robot on Lost in Space . Will Robinson , the show’s precocious youngster who was a whiz at...

  • Is your site ranking rank? Do a site review – Part 2 (SEM 101) - Blog Post

    http://www.bing.com/blogs/Site_Blogs/b/webmaster/archive/2010/05/14/is-your-site-ranking-rank-do-a-site-review-part-2-sem-101.aspx

    In Part 1 of this series of blog posts on site reviews, we covered the whats and whys of conducting a site review of your website to see if you are ranking where you want to be. If you have compelling content to share with your users, you want them to find your site! After installing and registering...

  • Is your robots.txt file on the clock? - Blog Post

    http://www.bing.com/blogs/Site_Blogs/b/webmaster/archive/2008/09/13/is-your-robots-txt-file-on-the-clock.aspx

    Just recently a strange problem came across my desk that I thought was worth sharing with you. A customer notified us that content from a site she was interested in was not showing up in our results. Wanting to understand why we may or may not have indexed the site, I took a look to see what the problem...

  • The liability of loathsome, link-level web spam (SEM 101) - Blog Post

    http://www.bing.com/blogs/Site_Blogs/b/webmaster/archive/2010/02/18/the-liability-of-loathsome-link-level-web-spam-sem-101.aspx

    When I was a kid in high school, I used to go to the public library and do initial research in the Encyclopedia Britannica (yes, the bound book editions. I also remember black & white television with vacuum tubes and rotary telephones! Sheesh, I'm getting old!). I would pick up the index volume that...

  • IIS SEO Toolkit 1.0 hits the streets! (SEM 101) - Blog Post

    http://www.bing.com/blogs/Site_Blogs/b/webmaster/archive/2009/11/30/iis-seo-toolkit-1-0-hits-the-streets-sem-101.aspx

    In August, we alerted webmasters to the news from the Microsoft Internet Information Services (IIS) team of the beta 1 release of their excellent new tool, the IIS SEO Toolkit. The public response we received was very enthusiastic and supportive. In response to many requests, we followed that up with...

  • Most important tasks for SEO? (From the Forums) - Blog Post

    http://www.bing.com/blogs/Site_Blogs/b/webmaster/archive/2010/04/01/most-important-tasks-for-seo-from-the-forums.aspx

    Today's highlighted conversation in the From the Forums column has a user ask, "What are the most important tasks for SEO?". The conversation started back a while ago, but the quantity and quality of ideas generated are interesting to peruse. I want to specifically point out the recent post to this conversation...

  • Getting the right kind of links - Blog Post

    http://www.bing.com/blogs/Site_Blogs/b/webmaster/archive/2008/12/04/getting-the-right-kind-of-links.aspx

    On the web, links are the coin of the realm and as such, it is probably one of the most talked about subjects in webmaster blogs and at search conferences. In the last few weeks, there have been a few blog posts and “link” related product launches that make it clear there are still some misconceptions...

  • Search Engine Optimization for Bing - Blog Post

    http://www.bing.com/blogs/Site_Blogs/b/webmaster/archive/2009/09/03/search-engine-optimization-for-bing.aspx

    When I attended both SMX Advanced in Seattle back in June and SES San Jose just a couple of weeks ago, I heard a lot of questions from webmasters about Bing, especially pertaining to search engine optimization issues. Typically these included: I want to do SEO for Bing—where should I start? How is Bing...

  • Getting the IIS SEO Toolkit up and running - Blog Post

    http://www.bing.com/blogs/Site_Blogs/b/webmaster/archive/2009/08/17/setting-up-iis-7-before-installing-iis-seo-toolkit.aspx

    We recently published a popular blog post called Get detailed site analysis to solve problems that highlights the function and capabilities of the new, beta search engine optimization (SEO) Toolkit from the Microsoft Internet Information Server (IIS) team. The tool works as an extension to the latest...

  • Eggs, bacon, spam, spam, and spam (SEM 101) - Blog Post

    http://www.bing.com/blogs/Site_Blogs/b/webmaster/archive/2010/02/05/eggs-bacon-spam-spam-and-spam-sem-101.aspx

    What is spam? One could argue that spam is a multi-faceted thing. The word itself has many definitions. For example, it can be defined as a processed spiced ham and pork slathered with a gelatinous glaze food product found in a tin (it's apparently very popular in Hawai'i, don't you know?). However,...

  • Robots speaking many languages - Blog Post

    http://www.bing.com/blogs/Site_Blogs/b/webmaster/archive/2009/11/05/robots-speaking-many-languages.aspx

    We've already covered in past blog articles some of the basics about how webmasters can use a file called robots.txt to control how search engine crawlers (aka bots) crawl their websites. But there is so much more to talk about with bots. So let's take a bit of a deeper dive into the subject. Topic...