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Hello,

I saw yesterday one of my pages first on Bing
thank's :o)

http://www.bing.com/search?q=rechercher+sur+answers+avec+bing&go=&form=QBLH&filt=all

But why do you changed the title ?

The name of my website is El annuaire,
the title of this page is not : "Rechercher Sur L Annuaire"
of course "Sur L Annuaire" it means more in french than the name of my site,
but some visitos are are perhaps loooking for the name of my website...
and then the E is very important and you cut it...

So i'm not sure this is better for the visitors...

Verified Answer
  • Hey azcrea,

    This is caused by a learning system that Bing uses in an attempt to dynamically create a more relevant title for that keyword search.  Your title for that page won't always appear like that for every search it shows up. Read the comment below made by Stefan Weitz (the guy from all the Bing videos) from Bing Search about the issue:

    "With the caption ranker that we recently shipped in production, we use a machine learning system to select the best snippet text from the page. Once the snippet is selected, we algorithmically select the title that best complements the snippet. We look at 8 or 9 different places on the page to do that (many of which are similar to places Y and G use).

    For this example it looks like we picked up the title from anchor text and the team in charge of captions/snippets thinks we’re potentially looking at anchor text a little too aggressively. We’re going to push a code mod next week that will dial back the pref for anchor text."

    Stefan Weitz via comments on http://www.searchenginejournal.com/microsofts-bing-falsifies-site-data-to-increase-click-through-rates/10798/

All Replies
  • Hey azcrea,

    This is caused by a learning system that Bing uses in an attempt to dynamically create a more relevant title for that keyword search.  Your title for that page won't always appear like that for every search it shows up. Read the comment below made by Stefan Weitz (the guy from all the Bing videos) from Bing Search about the issue:

    "With the caption ranker that we recently shipped in production, we use a machine learning system to select the best snippet text from the page. Once the snippet is selected, we algorithmically select the title that best complements the snippet. We look at 8 or 9 different places on the page to do that (many of which are similar to places Y and G use).

    For this example it looks like we picked up the title from anchor text and the team in charge of captions/snippets thinks we’re potentially looking at anchor text a little too aggressively. We’re going to push a code mod next week that will dial back the pref for anchor text."

    Stefan Weitz via comments on http://www.searchenginejournal.com/microsofts-bing-falsifies-site-data-to-increase-click-through-rates/10798/

  • Thank's a lot for the reply Simon :o)

    Now i understand.