Bing blogs

This is a place devoted to giving you deeper insight
into the news, trends, people and technology behind Bing.

Relationship of ranking and "301 redirects"

Webmaster

Webmaster
This group is devoted to Bing Webmaster Tools discussions.

Relationship of ranking and "301 redirects"

This question is answered

I have question about my situation.

Actuality my site got rank down that steady displaying rankings 7 to rankings 130, when cheng 302redirects to 301redirects.

That URL was "http://www.example.com/index.html" that was rankings7.
"/index.html" was 302redirect to "http://www.example.com/".

I changed 301redirects to 302redirects for unification displaying to "/" ,and then I got ranking down drastically.

Now, "http://www.example.com/" is displaying index page.
Afte that I chenged 301redirects to 302redirests, but it does nothig happened.

I sow "What to do when your website is relocated" in help page.
That say " It might take up to six weeks to see the changes reflected on your webpages."in "Redirect your web address with an HTTP 301 redirect".
actuary it was past 6weeks but stell same situation.

How can I do for get well.

Verified Answer
  • change to 301s and make sure they redirect every time so as not to cause confusion.

All Replies
  • For redirecting the index page to the main domain, 301 redirect is used and is recommended way of doing this.

    Check your site's backlinks: are they pointing to the main domain? Or they are pointing to the index.html page?

    May be the drop in ranking is not because of the redirect which you changed from 302 to 301: it can be a coincidence. Ranking can fluctuate at any time.

  • I'm not sure if I got all of that correctly, but, for the record, all of your Canonical redirects should be 301.  If you are using 302 redirects, that will cause issues with search engines.  Also, just to be clear, all redirects should be direct in nature. 

    For instance, you should not 302 redirect a URL to another URL and then 301 the destination url.  Redirect chains, even if the final output is a 301, will cause issues as well. 

    One page = One redirect and it should be 301.

  • While I agree with JSherrod, I'll add that changing redirects will have an effect on your ranking which is why many of us on the forums have repeatedly informed people not to use 302 redirects. However, changing them to 301s is the correct way to ensure we will actually index the page.

    While we do not like redirect chains, we are able to follow them. But if you have a 302 redirect in the chain--even if there is a 301 after it--expect that the page may not get all of the potential rank or may not get indexed at all.

      ~B

  • Thank you for your answer.
    Let me make sure of the followings.

    The page redirected is  "http://www.examle.com/index.html" .
    At first,  I took  302 redirect  to "http://www.examle.com/" from
     "http://www.examle.com/index.html", and then took 301s
     instead of 302s.
    Afterwards I put it back to 302s again( redirecting"http://www.examle.com/index.html" to
    http://www.examle.com/) because the ranking's gone down from 7 to 130.

    "http://www.examle.com/" doesn't  redirect every time, and I found out that
    most of my back links are linked to "http://www.examle.com/".

    should I keep taking  302s  or changed to 301s ?
    Or otherwise give me  some advices  please.
    Is it probable  to get the ranking down even more by changing the  redirect from
    302s to 301s ?

  • change to 301s and make sure they redirect every time so as not to cause confusion.

  • Thank you for your advice.
    Does it need to takes six weeks to get the valuation for the pages again
    after changed 301 redirect?

  • It might not take that long time to get your ranking back.

    Phil Spencer

    Thank you for your advice.
    Does it need to takes six weeks to get the valuation for the pages again
    after changed 301 redirect?