Did-it Search Marketing Inaugurates New Search Methodology, Goes Full-Service
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http://www.did-it.com

ROCKVILLE CENTER, N.Y., Nov. 8 /PRNewswire/ -- Top-rated Search firm
Did-it Search Marketing has inaugurated its new Search methodology, S.A.T.
Search -- the integration of Strategy, Analytics and Technology in one search
marketing firm. At the same time, it has transitioned to become a full-service
search marketing agency.
Explains Did-it CEO Bill Wise, "In search, like in most highly complex
fields, you need the best plan of attack, the best understanding of your
situation, the best tools -- and one place to handle it all. That's true in
medicine, that's true in physics, and it's equally true in SEM (Search Engine
Marketing). That attitude is the basis of S.A.T. Search, and the reason we
decided to transition to full service. It's about bringing best-of-breed SEM
strategy, analytics, and technology together under one roof."
The S.A.T. Search methodology, adds Wise, is particularly vital in fields
with complex SEM needs, such as finance. Online trading firm E*TRADE FINANCIAL
recently signed on with Did-it in October 2005.
"E*TRADE's marketing model is based on a test-and-learn approach, which
provides E*TRADE with innovative ways to reach its target, value-driven
customer," says Nicholas Utton, chief marketing officer of E*TRADE FINANCIAL.
"E*TRADE is continuously seeking new forms of marketing technology to reach
our target audience with communications that remain smart, interruptive and
powerful."
Adds SEMPO Chairperson and Did-it Executive Chairman Kevin Lee, "We are
honored E*TRADE has selected Did-it and look forward to driving outstanding
results. Our ability to consistently integrate the most creative Strategy,
sophisticated Analytics, and cutting edge Technology under one roof is unique
to our industry. Being selected by a market leader like E*TRADE is a
validation of our approach."
The transition to full-service has created some positioning conflicts,
leading Did-it to largely phase out the backend SEM solutions it has provided,
until now, for other full-service firms. Did-it is discontinuing most of its
backend relationship with Digitas, for example, a move which the two firms
agreed to mutually.
Even with the sharp lessening of the relationship, Did-it will continue to
work with Digitas on select strategic accounts, such as Cingular Wireless. At
the same time, some Digitas/ Did-it clients have moved to Did-it full service.
Dun & Bradstreet, for example, became a Did-it full-service client earlier in
the year.
"Digitas is a highly valued client," Wise says. "Loyalty to our clients,
regardless of agency status, is our top priority -- and will always continue
to be."

About Did-it Search Marketing
Did-it Search Marketing, a recognized leader in the Search since 1996,
drives sales/profit growth, market share and return on marketing investment
for over 200 clients including E*TRADE FINANCIAL, Dun & Bradstreet and
Cingular Wireless. In 2004, Jupiter Research ranked Did-it the Number One
Search Engine Marketing firm for technology and market suitability.
http://www.did-it.com Phone: (800)-932-7761 (516)-255-0500

About Kevin Lee
Kevin Lee, Did-it.com Co-Founder & Executive Chairman, is an acknowledged
search engine marketing expert. Kevin's weekly column for JupiterMedia's
ClickZ is read by thousands as are his contributions to Catalog Age Magazine
and DMNews. Kevin is a founding board member and the current Chairman of
SEMPO, and also serves on the Search Council for the Association for
Interactive Marketing (now part of the DMA) and the IAB Search Committee.



SOURCE Did-it Search Marketing
Web Site: http://www.did-it.com

This is great news. Keep up the good work MSN Team. On a side note, how can one get info on Search Champs program for the next year?
Thanks

I must agree with previous comments - this is wonderful news! However, do you think this is in any way a response to Google's public domain material being put on the net?