A big part of Web 2.0 is bringing the richness of desktop applications onto the Web, to create both a richer user experience and a stable development platform. With technologies like Asynchronous JavaScript And XML (AJAX), Adobe Flash and Microsoft Silverlight, we've made a lot of progress. As far as the Web has come, these technologies are still far from mature in realizing the promise to give modern developers and users the best of both worlds. In the final installment of our SMX East 2008 series of blog posts, I thought I'd make a slight departure from the topic of the session and talk about Web 2.0 technologies at a slightly higher level. But for those that missed the talk , I've included...
This is the second of three posts covering our presentations at SMX East last week. URLs are the foundation of the Internet. However, they can cause some significant problems for search engines due to the number of synonyms that are often automatically created for each piece of content. If there was only one thing I wanted the audience to take away from this presentation, it was that they should always create short, descriptive URLs, and redirect all common synonyms to one chosen form. (See this article on canonicalization for more information.) This will help search engines more efficiently crawl and index your site. Another interesting statistic from this session is something that Sean Suchter...
Updated : SMX has posted the video for the What is Spam session. One of the most common questions I get from companies concerned about search engine optimization (SEO) is which optimization tactics are acceptable by search engines and which ones are not. We pulled this session together with the help of Danny Sullivan and SMX to provide a definitive answer to that question and help clarify any misconceptions that the audience might have. This is the first of three posts we'll be doing covering our presentations at SMX East last week. Webmaster Guidelines from all Major Search Engines View SlideShare presentation or Upload your own. (tags: seo google ) Q: What is a ”paid link” and is it okay to...
Next week, October 6-8, the search community converges on Times Square for Search Marketing Expo East 2008. Danny Sullivan and his team have put together an educational schedule for this year's SMX East, and the Live Search team is excited to be a part of it. As with every conference, representatives from Live Search and Microsoft Advertising will be on hand to help you learn practical tips and techniques to improve your search results, as well as improving the Return on Investment for your website. So if you are going to be at SMX East next week, come out and see us at our booth or at one of the many sessions we'll be participating in. Panel Sessions: Our very own Nathan Buggia, Lead Program...
