Put your keywords where the emphasis is (SEM 101)
In my previous post on developing your keyword list, we discussed techniques and considerations for developing a list of relevant keywords and key phrases for the pages on your website that are highly specific and (hopefully) not overly competitive. All of this is effort is geared toward making your...
The key to picking the right keywords (SEM 101)
Mark Twain once famously said, “The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” Twain never saw a webpage or performed search engine optimization (SEO) in his life, but his assessment of the importance of using the...
Does search marketing really matter? (SEM 101)
I have a good friend who creates websites for personal users and small non-profits. When I told him about my new project, blogging about search engine marketing (SEM) and search engine optimization (SEO), he wondered aloud, “Who in the world cares about that stuff? What does it matter? There are...
Search Engine Marketing 101, a new blog series
As a VP candidate once famously said, “Who am I? Why am I here?” I’m Rick DeJarnette, and I’ve been with the Live Search Webmaster Center team since fall, 2008, learning the ropes, helping with writing and editing work on both the tools Help system and the blog. I have a long...
