Bing

Too Much Emphasis and Weight on Domain Name Keywords

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Cleo

If I have one criticism of the Bing, it is that it puts WAY too much emphasis currently on keyword domain names. Like for example, if you made bread and had a website named www.bread.com, it would rank really high with Bing.

However, the actually quality and content or even code of the website may be terrible. It may not even be related to bread, but the people at Bing put way too much emphasis on just the names alone...

In the past and present, it has been a major source of abuse/keyword stuffing.

 

-Charles

http://www.lunarstudio.com


 
 

54 Replies

Luke K. B. Sarker

Domain name is one of the main fact and also keyword implementation in to page description is also important thing.

With Thanks
Luke K. B. Sarker
Webmaster
Leading Tour Operator in Bangladesh


 
 

Cleo

Here's an example. Take a look at this guy, he's # 5 for the search term 'architectural renderings':

http://www.architecturalrenderings.com/

 

Here's the actual search parameter/landing page:

http://www.bing.com/search?q=architectural+renderings&go=&form=QBRE&qs=n

 

It's a doorway page with the search term stuffed in the domain name. The page is not useful but used to completely bait search engines and redirect traffic.

This practice needs to be effectively stopped. I think Bing has a lot of potential, you really need to fix the overemphasis on domain name relevance.


 
 

Cleo

Luke, I also see you have keywords for a domain name as well.

If your page is 'relevant' to your topic, then you should keep your position based on the usefulness of what you do. However, if your page is misleading or poorly constructed, you should not be rewarded for that.


 
 

Blackpool UK

i see where you are coming from cleo, i have notriced this too with a few websites and hope bing may do something about it.


 
 

Cleo

Luke, it appears you edited your post. Before, you more or less told me "too bad." But maybe that was my imagination...


 
 

gregory

Agreed. It'd be great if bing took the lead on demoting some of these ugly / black hat / doorway / form pages.

 

...gregory

 mertens3d.com


 
 

Brett Yount

Sent to spam team for review :)

Brett Yount

Program Manager | Bing Webmaster Center

 Webmaster Blog


 
 

Cleo

Apologies Brett I deleted my post - I didn't realize you work for the development team - or do you?

When I mentioned too much emphasis on domain names and when you mentioned it was being sent to spam, did you mean the fact that there's a lot of weight being put on these domains was getting noted?


 
 

Brett Yount

I work for the Webmaster team as the community outreach manager. What that means for the forums is that I assist webmasters with their issues and I am a liaison to other teams within Bing. In this instance, I reported the site because I think you are right about that site. For the future, you can report spam sites using the feedback link located at the bottom right corner of the SERP page. We are making some fairly large changes to quite a bit of our backend--most of which I cannot go into right now. But stay tuned for a better experience.

Brett Yount

Program Manager | Bing Webmaster Center

 Webmaster Blog


 
 

Cleo

So in other words without saying things directly, expect some pretty nice changes?

Looking forward to it.

I (and I think the community would to be fair) would especially look forward to some visibly clear rules regarding 'what not to do' - ie. cloaked pages, hidden text, overly spammy keyword usage, doorway pages, etc.

I hate to constantly compare back to Google, but they have a fairly obvious place to report spam and paid links, etc.


 
 

Chris

Suggested by Chris

I am happy with that. Hopefully when my issues I have referred to in previous posts are sorted out, I will get a good ranking in Bing. If anyone has any other suggestions for improvements to my site I am all ears, and definitely open to improvements.


 
 

Cleo

I went looking for the 'spam' link you mentioned in the SERP lower-right hand corner and don't see anything.


 
 

Datsa

Thanks for sending this to spam team for review. But this sort of indexing of Bing needs to be changed; Bing should look at content of the site, not the URL name.  A site may have content much greater or even different than the URL.  Besides, search engines make having relevant URL names obsolete!


 
 

Datsa

Brett Yount wrote:  . . ."We are making some fairly large changes to quite a bit of our backend . . ." Yes! I hope they are positive changes.  Bing could use some umph!


 
 

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