The primary objective of my professional life is to undergird emerging companies, churches and faith-based, not-for-profit organizations with the marketing skills and capacities they need to grow, mature and expand their revenues, reach and scope, particularly online. I do this with a specific focus on the internet, in order to leverage the expanding number of web-based opportunities that exist on behalf of my clients and partnerships.
I'll employ a specific conversion-based approach to your website, to help you turn it into a true marketing tool to expand and enlarge your ministry. I'll assist you with asset generation, namely qualified leads or names for your lists, sales, donations, registrants, etc. I'll look at your overall presence on the internet, with the objective of establishing a dominant position across strategic keywords. I'll use email marketing to drive your online efundraising and support your off-line fundraising efforts. I'll employ search engine optimization and pay-per-click advertising to drive qualified traffic to your website. My goal overall is to help your charity grow online, and leverage the online world to help you grow overall.
