Hoovers Puts Business Demographic Information on the (Bing) Map

Hoovers, a Dun & Bradstreet Company, just launched a new beta mapping feature on their site that allows you to lookup businesses and visualize demographic information on and around a respective company. For those who don’t know, Hoovers offers proprietary business information through the Internet, data feeds, wireless devices, and co-branding agreements with other online services. The Hoover's Web site features a database of information on more than 30 million corporations and organizations, and more than 35 million people.

So, where does Bing Maps come in?

1. Go to Hoovers.com.
2. Search for a business, any business.
3. Click the respective result.
4. Under the “Company Description” table, click the “View Locations on a US Map” link to launch the Bing Maps experience. 

The application is JAM-PACKED with demographic information! Check out the different data layers that exist on this map that you can view with just a simple mix and match of pull down menus:

Hoover's Industry Layers (Source ) - These data are provided at the state and county levels, depending on the map's current zoom level.

• Company Count - The total number of companies (in the currently applicable 'Primary Industry').  
• Aggregate Employee Growth - The total employee growth for all companies (in the currently applicable 'Primary Industry').
• Aggregate Income - The total annual income of all companies (in the currently applicable 'Primary Industry'); provided as millions USD.
• Aggregate Revenue - The total revenue of all companies (in the currently applicable 'Primary Industry'); provided as millions USD.  
• Aggregate Revenue Growth - The total revenue growth for all companies (in the currently applicable 'Primary Industry'); provided as millions USD.  
• Average Employees - The average number of employees (in the currently applicable 'Primary Industry').  
• Average Income - The average annual income for companies (in the currently applicable 'Primary Industry'); provided as millions USD.  
• Average Employee Growth - The total employee growth for all companies (in the currently applicable 'Primary Industry'): provided as total numbers of employees.  
• Average Revenue - The average revenue of all companies (in the currently applicable 'Primary Industry'); provided as millions USD.  
• Average Revenue Growth - The average revenue growth for all companies (in the currently applicable 'Primary Industry'); provided as millions USD.  
• Annual Income Aggregate Growth - The total annual income growth for all companies (in the currently applicable 'Primary Industry'); provided as millions USD.  
• Annual Income Average Growth - The average annual income growth for all companies (in the currently applicable 'Primary Industry'); provided as millions USD.

Demographic Data Layers (Source ) - These data are provided at the state, county, and zip code tabulation area (ZCTA) levels, depending on the map's current zoom level.

• Median Household Income - 2008 - Estimates the average income per household in the given areas identified on the map (dependent upon zoom level).
• Per Capita Income - 2008 - Estimates the average income per person in the given areas identified on the map (dependent upon zoom level).
• Avg. Annual Household Expenditures - 2008 - Estimates the average of total money spent annually in a household in the given areas identified on the map (dependent upon zoom level).
• Average Unemployment Level - Percentage of people unemployed in the given areas identified on the map (dependent upon zoom level).
• Median Age - 2008 - Estimates the average age of the population in the given areas identified on the map (dependent upon zoom level).
• Total Population - 2008 - Estimates the total number of people in the given areas identified on the map (dependent upon zoom level).

Other Business Data Layers - These data are provided only at the state level, regardless of the map's current zoom level.

• Business Tax Climate - 2008 & 2009 (Source ) - Measures how each State's tax laws affect economic performance. The higher the score, the more favorable a State's tax system is for business.
• Average Energy Price (Source ) - Estimates the average price of energy per state, provided as nominal dollars per million BTU.

Incredible! And, all natively supported functionality within the Bing Maps AJAX control using raster overlays. This is a fantastic way to visualize demographic information; and, with such elegance and speed. This application is so robust, they even put together a Help Page. The application was actually built and is hosted by aWhere out of Golden, CO. Kudos all around. This is a fabulous application and perfect fit for a site such as Hoovers.

CP