The Customer Relationship Management data warehouses are jam-packed with location information, so of course there’s no better way to view them than with a map (preferably, a Bing Map). However, there’s so much more that you can do with all of that wonderful location information – analytics, sales reports, thematic mapping, demographic overlays, marketing intelligence – the list is long. At Bing Maps, a number of partners have built out web parts and map parts for a number of different systems; however, Borchert GeoInfo GmbH out of Germany has a full solution for integrating Bing Maps Platform with SAP and Microsoft CRM using their BGI ThematicMapper (BGI TM).
BGI TM allows up to date geo-visualization of your KPIs, regional turnovers, disturbances, customer profiles and distribution areas. The program integrates seamlessly with your other software, from ERP to business cockpit, global market portal, CRM, broker's system and more. With BGI TM, you can easily and attractively display your data, e.g., from your SAP. BGI TM enables you to quickly visualize and interpret key figures with geospatial content - addresses, zip codes, market areas or international regions - as symbols, pie charts or heat maps.
Check out this list of just a few benefits:
And, hey, they even integrated the foursquare API. :)
So, all those things I talk about in my web casts about business intelligence and mapping data visualizations can now come to fruition for your CRM and ERP systems. Definitely worth a look-see.
CP – Follow me on Twitter @ChrisPendleton
Very helpful and professional article, I've been using and then programming the SAP R/3 for a couple of year. I think Bing Maps can be integrated to SAP Netweaver Portal.
