Virtual Earth is one week old – What we’ve learned

Virtual Earth is one week old – What we’ve learned

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We launched Virtual Earth Beta a week ago yesterday, and the response has been overwhelming to say the least. We’ve received a ton of feedback and suggestions from users via email, reviews, and blogs (Check out Jeremy Wright’s review, Austin Pauls' comments, Search Engine Watch, or this fun thread at /. for a sampling) Work is well underway on the next release of Virtual Earth and your feedback is super important to insure it rocks. Here is a quick summary of the most asked about areas of this beta release:

Driving Directions - It is clear from feedback that our temporary link over to our MSN Maps and Directions site for driving directions is less than optimal. We totally hear ya. As a matter of fact, we almost held up the beta release to get the driving directions functionality integrated into VE, but we knew the feedback from getting this beta out now would be very useful in enhancing other areas of the application. We have two updates planned that will first integrate driving directions directly in the Virtual Earth Interface, then add some features that will bring some pretty slick new functionality    to web based driving directions.

Aerial Imagery – A lot of you want to see newer imagery in the system. For this beta, we took the imagery that we had in our TerraServer and used it to create our aerial layer in VE. Yeah, in a lot of areas the imagery is really old and often in B&W. (For a look at places where we have Hi Res imagery, note the dark green patches on this map at TerraServer) Of course we want to have aerial imagery of this quality and resolution for all of the geographies covered by Virtual Earth, but like all of our features this will be an evolution. We are working with our imagery providing partners to get updated imagery in the system asap. On a related note, a lot of you were alarmed to see that we had removed the Apple headquarters off our map. Our full plan is to of course remove each of our competitor’s headquarters from the map, but we just didn’t have time to get to this in the beta. By the time we get to our final release, we’ll have this feature nailed down. ;-)

Everyone digs the Scratchpad! - The feature suggestions coming in to enhance the scratchpad are really inspiring. We had a feeling this would become a popular feature, but we had no idea how passionate people would become about being able to ‘stick notes to the refrigerator door’ and share them with friends. For instance, check out my favorite lunch places near my office. The limitation of adding 5 elements to the Scratch pad is definitely a temporary limit for the beta, and there will soon be options to save the contents of your scratchpad in a more permanent manner than just cookies. We have heard your requests to make sharing your Scratchpad with friends easier. Watch for some major improvements to this area of Virtual Earth in our next major update.

International Coverage – Most functionality in this Beta release of Virtual Earth, including the map coverage, is for the United States only. Yes, we could have released the beta as “Virtual USA”, and renamed it in the near future when we begin rolling out coverage in more countries, but getting products renamed here at Microsoft once they are public is a little tricky; the ‘brand police’ would be on us like a starved pit bull and no one wants that. The other option was to not release a public beta at all while we preparing our international coverage, but as I mentioned above team here felt that getting feedback from users in a public beta was really important to insure our final V1 release has the goods that users want. The result is a beta release that only covers the US, but this will not be the case for long. Over at our MSN Maps site, we offer maps, geocoding, and driving directions in 9 languages for over 20 countries. Our plans call for getting all of these countries and more included in Virtual Earth.

Developers, developers, developers - A bunch of you asked about building applications that integrate Virtual Earth’s mapping capabilities. We have you covered! Neil Roodyn has set up a developer center and application gallery at www.viavirtualearth.com . Check it out! He has great tutorials that will have you building your first Virtual Earth enhanced app in 15 minutes, guaranteed. Currently the Virtual Earth map control is available for free for non commercial applications. If you are interested in developing commercial mapping applications with VE, we’ll have more information available real soon. The MapPoint team here at Microsoft has been supporting commercial application developers for 4 years now with our MapPoint Web Service, and we are definitely going to be offering commercial use of Virtual Earth realy soon. Stay tuned to our blog for details in the near future or email us if you just can’t wait to begin using VE in your commercial apps.

So keep the feedback coming! Enjoy using Virtual Earth, and stay tuned for some exciting enhancements and new features based on your feedback.

Thanks,

Steve Lombardi and The MSN VE team

Where is Steve? Find out at:
http://www.whatididwaswrong.com/whereissteve/

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  • Yes, we are one week old and we learned a great deal from your blogs and emails. Pl. keep the feedback...
  • A post just up on the MSN Search's WebLog shares some insights about and future plans for MSN Virtual Earth as it's completes its first week. You'll read about future international coverage, newer imagery (where was the Apple HQ) and how people love the scratchpad feature. Also worthy of your attention is the new ViaVirtualEarth site that features info for MSN Virtual Earth developers as well as gallery of applications that use MSN VE services including the NASA Space Shuttle Current Location tool. For more on MSN Virtual Earth, here's a link to the SearchDay review....
  • "here ya."? you mean "hear ya"
  • From the MSN Search Weblog: what they've learned, one week after the release of MSN Virtual Earth. (I still think that launching too soon was the fundamental problem; a lot of the problems they agree need fixing were merely things...
  • BOTH THE MSN AND GOOGLE VERSIONS ARE EXCELLENT TOOLS AND VERY PRACTICAL!

    One minor flaw - when the Virtual Earth page is first opened in the USA it displays the map of the United States with hypelinked States

    However, when clicking on any STATE, it will take an extremely long time to get any results.

    The status bar - green line - inches along forever - but nothing happens.

    One presumes that clicking on a STATE will lead to a Map of that STATE.

  • It doesn't change anything to the fact that you come after Google maps, and thus have missed the first mover advantage. You've lost the war no matter what feature you add.
  • Is ViaVirtualEarth.com a Microsoft website? Or a "fan site?" Or something else entirely?
  • Gary Price at Search Engine Watch noted a post to the MSN Search Blog highlighting the feedback to, and plans for VE after its first week online.
  • If VE is better, more people will use it, regardless of who came first. Heck, Google was far from the first search engine; it just gave simple, good results.

    Competition is good.
  • Great to hear this is progressing well. Once you add inline driving directions, you'll probably win me over. :)
  • It's really stupid how you guys remove Apple from your Maps. If Microsoft is sooo big and powerful, why be afraid of Apple? Come on MSN, you can do better!
  • "See Whats There" - This is a really powerful concept for promoting this new generation of immersive, photographic maps from both Google and MSN. It would be a great marketing campaign for either Virtual Earth or Google Earth. Six years ago I bought the domain SeeWhatsThere.com to promote the idea of Geographic Media using aerial photos and QuickTime VR panoramic tours. I intended to build a business around these ideas, but the technology and bandwidth weren't ready yet. Now they are, and I am making SeeWhatsThere.com available to the companies competing in this incredible new market for search: visual exploration and virtual travel -- the ability to not just search, but to look around and See Whats There!
  • Product management in realtime. Cool. Link: Virtual Earth is one week old – What we’ve learned. We launched Virtual Earth Beta a week ago yesterday, and the response has been overwhelming to say the least. We’ve received a ton of
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