Search is increasingly becoming a tool to help people accomplish certain tasks. We took a look at some data from 2008 and want to share our findings.
Last year people in the U.S. were learning to cook turkeys and to brine them. To argue with their spouses (maybe about whether to cook or brine the turkey) and to improve their marriages (probably after getting too worked up about the turkey). They wanted to learn how to make money and how to save it, how to lose weight both in general and in specific places, and how to lose their tan lines.
In that way, 2008 wasn’t a lot different from the years before. But look a little closer and you might see some unusual trends. Here were the leading searches in 2008 using “How to” questions in the U.S. market:
It’s pretty much a collector’s list for trend-spotters, or maybe just a peephole into last year’s national psyche.
We all know why people want to know “how to reduce heating bills” and “how to write a resume.” But does learning to tie a tie have anything to do with that? And what’s up with pronouncing "Palahniuk"?
Anyone want to guess what’ll be on the 2009 list?
Mike Polson, Senior Program Manager, Keyword Intelligence Platform team, Live Search
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well its again all about life, office and yes fat. :P nice to see these lists popping up and the giving a good idea what people are looking for
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How about "Live Cashback Failure"
Neat list! Can't you publish such a thing twice a year or something?
