Bing is getting some exciting enhancements today as we roll out our spring wave of features. Our user research guided us to make an investment bet in entertainment, built some great new decision-making tools in areas like autos and finance that continue our journey toward a better understanding of your search intent so we can match it with more effective and relevant tools and information.
In this post, I want to share some specific changes we made to our design and experience.
First, you’ll notice our Quick Tabs have moved from the left pane to directly below the search box.
Sitting at the top of Bing pages, our Quick Tabs highlight the best query relevant search results available on Bing. It creates a tab for each category of results that best matches your query. If you see a tab up there, you can be sure that the results on that tab are more visual and great. Give it a try.
Secondly, you will see a new design aesthetic applied to Bing. We have tried to bring you an experience grounded in clear readable typography that helps you find your way and organize information. With the new design the rich content in Bing really stands out from pages that are clean, light, open and fast. Result pages are not presented in a one-size-fits-all-layout – instead, Bing results pages are richly and visually organized, making the whole search experience feel dynamic and alive.
Why did we do this?
We remain committed to a beautiful visual experience and since Bing’s launch we have been running experiments and design tests with the goal of better understanding how our customers were interacting with Bing, ultimately increasing engagement and more importantly customer satisfaction. One of those experiments was the tab-based metaphor we call Quick Tabs.
This new dialog-type approach was a big hit, with an increase in engagement with our verticals, as well as increased use of other tools that used to be less visible, namely related searches. Finally, we saw a decrease in the number of manual re-queries which means users are getting the help they need to make their decisions.
Here’s Bing GM Derrick Connell talking about the development of the feature.
Delivering a more visual experience with Bing in a way that is specifically designed to help you complete tasks and make decisions is our long term goal. We take design changes very seriously, and put lots of thought and customer feedback into this decision, but we believe this new interaction model, which is more of a two-way dialog between you and Bing, is a powerful way to help you get more out of search.
We hope you like it, and as usual, look forward to your feedback.
Brian MacDonald, Corporate Vice President, Bing
Other posts of interest:
Investing Decisions Simplified with Bing
Bing Updates up Close
A New Entertainment Experience for Bing
Bing Gets a Fresh Look
Bing for iPhone Update
"It creates a tab for each category of results that best matches your query"
wonderful, and very ergonomic!
The old bing was more colorful, it was nicer to see. Even though the new features seems handy, I prefer the old design (and I'm not the only one) because it was beautiful.
The new header is too thin, the "picture of the day" is nearly unseeable, I think it's not worth anymore to show it (at least, not so small, a photo is not useful if you don't see it correctly).
BTW, when we select Blogs on the community site, we have a list of blogs. It would be way better to have a list of all blog posts instead.
Don't be discouraged by my feedback, but there's a huge path before the current Bing design can match the old one in terms of beauty.
@fremycompany thanks for the community site feedback. We are working on some new updates to the blogs and forums that you will start to see over the next few months. I will keep this feedback in mind for sure! thanks again.
Kristin - Bing community manager
Bing has made some design changes and added a bunch of new features. For starters, the quick tabs have
Bing has made some design changes and added A branch of new characteristics. For starters, the quick tabs have moved from the left pane to the just Under the box of the search. "Secondly, you will see a new design aesthetic app...
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I wish Bing would roll out these features for sites other than their .com U.S.A. site. It's frustrating for people outside the U.S. to use their local Bing, when it lacks so much of the features of the U.S. Bing.
Mr. Mehdi, are you listening?
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I am a Bing fanatic, but I really don't like the new "spring update" look of Bing. Everything about the old look was perfect, including the way it looked, and the ease it took to find everything. It was beautiful!
The new look is messy, and really not visually appealing at all. I seriously question these design choices. Really, if I wanted tabs under my search bar (and a bar that looks like it ate a little too much, and got fat), I would have used Ask (off topic, but whatever happened to Jeeves?).
The new tabbed look might not be as bad if the photo was moved behind the Bing logo again, the search bar was shrunk a little (to its original size), and the big "Web" heading next to the tabs was removed (do I really need a heading to tell me I'm searching the Web? I mean, the tab next to it is telling me that!)
Thankfully, my Bing won't change to the new look in Firefox until I clear my cookies. Looks like I'll be using these cookies for quite some time! (at least until Bing gives an option to return to the old look, or fixes their new one a little bit)
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We are very excited about the IE9 beta launch today in San Francisco. The team has put a lot of work