As Black Friday approaches, should you plan ahead or procrastinate this holiday season? While Black Friday warriors may get their list done sooner, procrastinators who wait until the last minute to make their purchases hope to take advantage of deeper discounts from retailers as the holiday nears.. If you’re a last minute December shopper, you’ve got lots of company.
Called the December Dash, Researchers at Microsoft (1) found that in 2009 there were 10-13% week-over-week increases in clicks on retail paid search ads in the first two weeks of December, on top of the already-elevated click activity of Black Friday week. So, what’s a savvy shopper to do – buy the season’s “it” gift on Black Friday or wait until the holiday approaches? According to a study from comScore (2), 28 percent of consumers this year will wait to shop until just before the holidays in hopes of getting better deals. But they could run the risk of waiting too long and getting the dreaded “Out of Stock” notice.
If you’re worried about one of your gift ideas flying off the shelves this Black Friday, check out the below list to see if one of your gifts is a currently trending on Bing.com, the decision engine from Microsoft. If so, you may want to get that “it” gift on Black Friday to avoid holiday disappointment.
Visit www.bing.com/shopping to check out some of these items, tackle your shopping list and compare prices to make sure you’re getting the best deal out there.
Happy Holidays!
- The Bing Team
Source 1: Microsoft Advertising internal paid search reporting, November-December 2009.
Source 2: comScore, “State of the US Online Retail Economy, Q3 2010.” November, 2010
This makes me wonder how "rolex" and other super expensive items are increasing so much. I would figure that with the crappy economy, things wouldn't be moving towards these types of searches.
As black friday approaches I notice it is 18 month ago that Bing was introduced and we stil have not got any localization or even te most basic of Bing navigation features here in Europe.
When is Bing finally rolling out it basic feature set to the rest of the world and is there a planning for localization in more coutries then the few currently supported?
Just seeing designer watches on this list makes me think of spam and hijacking searches. I'd expect a lot of this to be spam. That they are paying attention to it concerns me.
I always do my last minute shopping very late should start early.
