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Dr. Jan Pedersen, Chief Scientist for Core Search at Bing If you compared the results you see with Bing today with those of our search product five years ago, at first glance they might seem similar - ten blue links presented with text summaries. However, if you look closer you would see some important...

One of the things we noticed in looking at how customers use search is the number of times people clicked the Back button in their browser soon after clicking on a search result. When we dug into this, we found that people who clicked on the Back button quickly often did so because they were disappointed...