Flying to Central Pennsylvania in the next 60 days? Make your reservation not for Altoona but for “POM Wonderful Presents: The Greatest Movie Ever Sold.” (Airport code still to come; perhaps NUTS.)
Can this be for real? Let’s separate fact from fiction. The city earned $25,000 (real) for changing its name to the title of Morgan Spurlock’s most recent documentary (real), which makes a mockery of how almost anything in America can have a commercial sponsor; he sold several companies the rights to appear in the film. Now, in a version of shaking the pom-poms for the movie, the city’s public trucks are all in the shop, having their new name stenciled on the doors (no, not real).
This is not a formal change. The deal for naming rights was brokered with the help of the Sheetz convenience store chain, an Altoona-based company that paid what could total $250,000 (depending on the film’s revenue) for a role, The Associated Press reported. (Seems unreal, but it’s real).
Spurlock, after savoring a delicious taste of the city, planned to be at the local premiere on May 4.
-posted by Joanne Garrett, Bing Travel
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