As you may have seen, Steve Ballmer unveiled Bing, Microsoft’s new search product today. Bing will begin rolling out internally to Microsoft employees today and will be unveiled to the public in the coming days. For more information on what Bing...

Let’s just say it. Content is king. There. It’s done. That’s everything you need to know about improving page rank, right? Well… Content may be king, but as in modern monarchies, the king may not be the sole authority. Parliaments...

In a blog post last month , we identified the preferred method for providing feedback on any Live Search crawler issues you may have experienced. We would like to thank everyone for taking the time to provide us with this feedback and let you know what...

In my previous post on developing your keyword list, we discussed techniques and considerations for developing a list of relevant keywords and key phrases for the pages on your website that are highly specific and (hopefully) not overly competitive. All...

Mark Twain once famously said, “The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” Twain never saw a webpage or performed search engine optimization (SEO) in his life,...

Quick note from the author: The closing teaser from my last post said the next post would cover building a toolbox. I’ve decided to take another tack on this and make references to tools as we go along in the series to keep the unfolding story as...

Are you going to be in the Bay area tomorrow? Do you have a vested interest in search marketing? Know any web developers? Well then, make sure drop in to the Microsoft technology center in Mountain View, CA for a hearty discussion of search marketing...

I have a good friend who creates websites for personal users and small non-profits. When I told him about my new project, blogging about search engine marketing (SEM) and search engine optimization (SEO), he wondered aloud, “Who in the world cares...