Search engine optimization (SEO) has three fundamental pillars upon which successful optimization campaigns are run. Like a three-legged stool, take one away, and the whole thing fails to work. The SEO pillars include: content (which we initially discussed...

Today we're really excited to announce the arrival of the Bing Toolbox , a new portal for all you Bing webmasters, publishers, developers, and advertisers out there. The Toolbox is an organized set of tools for the entire Bing community, plus links to...

I guess you can’t RT useful and interesting blog articles as easily as you can tweets, so I’m writing here today to pass on the latest news from our teammates in the Bing Developer Center. They've just released the updated Bing API Web Page...

Another short post today. The Webmaster Center team has updated its RSS feed provider . If you use our RSS feed to keep up with the latest and greatest news from the Bing Webmaster Center team, please update your RSS feed today! Thanks! -- Rick DeJarnette...

In the previous blog post, Links: the good, the bad, and the ugly—Part 1 , I discussed that links are de facto endorsements of the site linked to, that the relevance of the linked to page to the one linking to it is critical for determining the...

We at Bing absolutely believe that security is one of our top priorities. We will keep investing in security, as one of our primary goals is to protect and secure our users and provide them with a safe search experience. What have we noticed in Bing?...

Lord Alfred Douglas once said, “All good poetry is forged slowly and patiently, link by link, with sweat and blood and tears.” He could have just as easily been talking about high-ranking websites (had he known about them — his quote...

We have another quick but important announcement today. Bing, along with the other search engines that are a part of Sitemaps.org , has announced support for the following Sitemap enhancements: 1. You can now include up to 50,000 references (either URLs...

Quick note on this. We have just released a new white paper titled, Bing: New Features Relevant to Webmasters . As you might imagine, it covers the key features of Bing from the perspective of webmasters and web publishers. It also delves into how Bing...

Here at Microsoft, the fun is not just working on interesting projects but sharing interesting results across groups to help our users. And when this information exchange is in the area of security, you just feel elated that you have done the right thing...

In Bing, certain navigational queries will provide a “Best match” result at the top. This result also provides several deep links and various contact information associated with the site. Currently, we are working to develop a better support...

This has been an excellent week in Webmaster Center. Our new Bing community forums are alive and vibrant with excellent questions and people who are willing to share their knowledge. I would like to take this opportunity to thank everyone who has participated...

As you may have noticed, Bing is live today as a preview. The site will be fully deployed by Wednesday. Be sure to go to www.bing.com and check out for yourself all of the new features and functionality of the new search engine. It’s pretty cool...