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A caption (also known as a summary) is the area of a Search Engine Results Page (SERP) devoted to a particular result. Captions help users to decide which result to click on and help site owners to communicate to users what to expect on their page. Captions are an oft-forgotten tool of the SEO toolkit...

In keeping with our themes of rapid change and responding to input and feedback from the webmaster community, we are working on future feature planning for the Bing webmaster tools and we would like to hear your thoughts in a few areas. The first area is Crawl-Delay: Today, we fully support crawl delay...

Early this month, in the Bingbot is Coming to Town blog post, we provided details about the impending change from msnbot to bingbot. It’s almost October 1 st , so we thought we’d send out a quick reminder that this change is still in the works. Taking into account webmaster feedback, we have...

This is the fourth of five posts on the topic of conducting your own site reviews. In the previous posts, we discussed why you'd want to perform a site review ( Part 1 ), then took an initial look at page-level issues ( Part 2 ), followed by a discussion of site-wide issues ( Part 3 ), that can affect...

In Part 1 of this series of blog posts on site reviews, we covered the whats and whys of conducting a site review of your website to see if you are ranking where you want to be. If you have compelling content to share with your users, you want them to find your site! After installing and registering...

Today's forum thread of note is a discussion around what can be done to optimize image content for SEO. Several members of the Bing Webmaster Center forum community have chimed in with helpful advice. What do you do on your site to optimize images? What have you found to be most important when adding...

In the exciting world of today's Internet, where the world's information is literally at your fingertips, where you can endlessly communicate, shop, research, and be entertained, spam is a big downer. The unwanted email spam that fills our inboxes also consumes huge portions of the available bandwidth...

What is spam? One could argue that spam is a multi-faceted thing. The word itself has many definitions. For example, it can be defined as a processed spiced ham and pork slathered with a gelatinous glaze food product found in a tin (it's apparently very popular in Hawai'i, don't you know?). However,...

You've seen it. So have I. Nearly every person who has actively browsed the Web for more than 15 minutes has seen it. I'm talking about the dreaded 404 File Not Found error. When it occurs, users simply abandon their search on that site and go elsewhere. That's a potential lost sale, subscription, or...

The old adage that was once attributed to a Chinese proverb tells us, “A picture is worth a thousand words.” But John McCarthy , a noted mathematician and computer science pioneer, stated conversely, “As the Chinese say, 1001 words is worth more than a picture.” Perhaps McCarthy...

It wasn’t that long ago that I discussed in this blog how to create good content that will get your site noticed, by both end users and search engines. But to be clear, just writing some slick text is not the whole story. The previous blog articles in the Site Architecture and SEO series ( files...

Let’s just say it. Content is king. There. It’s done. That’s everything you need to know about improving page rank, right? Well… Content may be king, but as in modern monarchies, the king may not be the sole authority. Parliaments now rule, and they are made up of many constituent...

One of the most common challenges search engines run into when indexing a website is identifying and consolidating duplicate pages. Duplicates can occur when any given webpage has multiple URLs that point to it. For example: URL Description http://mysite.com A webmaster may consider this their authoritative...

Everyone knows great content is fundamental to the success of your site. It is the reason people are looking for your site and it is why they will stay. In the previous three posts from this series, we have discussed how large sites need to expose fewer URLs , how you can help search engines crawl more...

I would like to thank everyone for taking the time to check out my session at Web 2.0 Expo here in New York City. I've included a link to my slides below, along with answers to all the questions that were posted that I did not get a chance to answer during the talk. Please feel free to contact me if...

That's a good question, and you've come to the right place. If your site is not performing in Live Search or you are not being indexed by Live Search here are some steps you can take to change course and improve your rank. First and foremost at Live Search ranking is free and you can't pay to boost your...