• Bing Challenge research study
    In an online survey conducted by Answers Research among 1,054 online respondents, the majority of participants chose Bing search results over Google’s.
  • Bing vs Google
  • Bing vs Google

    The survey included a random sampling of US respondents ages 18-64 who have used a search engine in the past month. After the data was cleaned and analyzed it was determined that Bing is preferred over Google. Percentages may not add up to 100% due to rounding. The overall sampling error rate for the study is +/- 2%-3% at the 95% confidence interval.

    Search Engine preference is defined as a respondent selecting a particular search engine more than the other search engine across 10 queries. If a respondent chose Bing and Google the same amount of times, then it is classified as a draw.

  • Methodology
  • Methodology

    Respondents were asked to enter a query of their own choosing and evaluate Bing and Google’s search results, which were shown in a side by side unbranded test. For the purposes of this study respondents were restricted from clicking on images, videos or maps, though they were displayed in the results. All other links included in the results pages were clickable. Each respondent completed 10 unique queries where search results were shown side by side for evaluation.

  • Side-by-side comparison
    Side-by-side comparison

    Respondents were asked if the left side provided the best search results, the right side provided the best search results, or if it was a draw for each query. The search engines were rotated to account for order bias.

  • The data set
    The data set

    In total, this test included 10,540 queries. The data were collected from November 29 through December 8, 2016 via an online survey using a consumer panel which is representative of the US online population.

  • Survey respondents
    Survey respondents

    To further refine the sample distribution the data were weighted to appropriately reflect the US online population with regard to age, gender and income.