Millennials Are Elusive Prey for Pay-TV Companies
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The iPhone generation is putting more pressure than ever on pay-TV companies like Comcast Corp. and DirecTV, forcing the industry to rethink how to woo young people who prefer their entertainment cheap and online.
Millennials’ linear television viewing -- the old fashioned time- and channel-based kind -- has been falling for years, at about 4 percent annually. Between September and January, the drop was 10.6 percent, the largest ever, according to Nielsen data. About a quarter of 18-to-34-year-olds watch linear TV, while 44 percent of baby boomers do. Linear viewing for all ages in the U.S. peaked in 2013.