M-Brain featured in Information Age Magazine

M-Brain’s Market Intelligence Trends 2020 Survey has been covered extensively in a recent article by Information Age Magazine. The article, published on 15 June and sourced from M-Brain’s Petteri Verronen, focuses on the future of information management systems and predicts three major technology trends that are to emerge in the field, based on M-Brain’s survey.

According to Information Age, the process of managing information management systems is in a high state of flux and is likely to evolve in sync with three major technological trends: data collection automation, information analysis information and cross function integration.

Respondents of the survey predicted market intelligence systems to have in-built automated data collection and analysis mechanisms by 2020. Information collection and analysis programmes are also expected to overlap with other corporate functions in the years to come.

The findings of the survey verify an increased need for companies to proactively monitor market signals and reorganize information systems for optimized results.

Respondents of the survey consisted of 139 business managers across Europe.

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Picture: Flickr / Robert S. Donovan