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Lapolla Industries Selects MWW for Strategic Media Relations [Manufacturing Close - Up](Manufacturing Close - Up Via Acquire Media NewsEdge) MWW reported it has been retained by Lapolla Industries, Inc., a Houston-based manufacturer and global supplier of spray polyurethane foam insulation, reflective roof coatings and equipment that is designed to reduce energy consumption in residential, industrial and commercial markets. According to a release from MWW, it will support Lapolla through strategic media relations, sharing Lapolla's corporate and product stories with key stakeholders and media. This partnership comes at a period of exceptional opportunity for growth, as Lapolla rolls out the first approved low-GWP/Zero ODP spray foam insulation to the global market. "At MWW, we love working with brands like Lapolla," said Michael Kempner, president and CEO, MWW. "This isn't just a growing business with a great story to tell - they're creating a real, positive impact on the environment through new and innovative products." Lapolla's efforts in eco-friendly, energy-efficient building materials were recently recognized by the White House when the company was named an official private sector partner of the President's Climate Action Plan. Lapolla's efforts to curb the use of potent greenhouse gases that contribute to climate change made it a partner in this global initiative. In addition to new products that reduce greenhouse gases, Lapolla, through its AirTight Division, offers the AirTight Multi- Family Energy Savings program - an energy-efficiency offering that provides multi-family residential property owners savings in energy costs. "Lapolla is excited about its future prospects, from our cutting edge technologies to global sales and marketing strategies, in a marketplace that's ripe for disruption," said Douglas Kramer, Chief Executive Officer of Lapolla Industries. "Given all of this momentum, we believe that this partnership with MWW will help us unlock our full potential for reaching key audiences that are important to our continued success." Lapolla's foam products include spray foam insulation for residential and commercial perimeter walls, crawl spaces and attic space applications. The company also supplies spray foam and elastomeric coatings for low slope residential and commercial roofing. Lapolla supplies polyurethane as an adhesive for board stock insulation to roofing substrates for commercial and industrial applications, as well as sundry items. MWW is a mid-sized public relations firm and an independent agency. More information and complete details: www.mww.com www.lapolla.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |