Holiday Web Spending to Rise 16%, ComScore Projects
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Online holiday spending will rise 16 percent to more than $61 billion this season, reflecting stronger economic optimism among consumers, market researcher ComScore Inc. projected.
E-commerce spending in November and December on desktop personal computers will reach $53.2 billion, a 14 percent gain from a year earlier, ComScore said yesterday in a statement. Mobile shopping is forecast to jump 25 percent to $7.87 billion, accounting for 13 percent of total holiday e-commerce.