BackDiageo introduces its first pre-mixed vodka, Smirnoff Ice, in India
Smirnoff Ice Black and Smirnoff Ice Original will be available shortly in Goa and Karnataka
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Mumbai: UK-based distiller Diageo Plc on Wednesday introduced its first pre-mixed vodka in the Indian market with the launch of Smirnoff Ice, a variant of the world’s top selling vodka brand Smirnoff.
Smirnoff Ice Black, which has a strong and intense taste, and the lighter lemon flavoured Smirnoff Ice Original are priced between ₹ 75 and ₹ 110 (275ml bottle) in Goa and Karnataka, where the brands will be available shortly.
Pre-mixed alcoholic drinks are a blend of fruit flavours and a low percentage of alcohol. The demand for such brands is growing in India mainly due to changing customer preferences and convenience.
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