TMCnet News
Diageo takes a new swig with pre-mixed vodka [DNA : Daily News & Analysis (India)](DNA : Daily News & Analysis (India) Via Acquire Media NewsEdge) "Diageo, a global alcohol beverage company, is looking to grab a sizeable pie of the beer consuming market in India. The maker of liquor brands like Johnnie Walker, Smirnoff, Ciroc, Baileys, Don Julio, Tanqueray and Guinness is now entering the pre-mixed category launching its leading vodka premix brand 'Smirnoff Ice'. While the company has 10 different flavours under this brand, it will only launch two flavours in India i.e. Smirnoff Ice Original and Smirnoff Ice Black. The pre-mixed drink will be available in Goa and Karnataka to start with and, will gradually be made sold across all markets in the country. Speaking to dna, Bhavesh Somaya, marketing and innovation director, Diageo India, said, the brand will revolutionise a unique occasion / space with its convenient premixed format. "We are tapping into a new occasion and looking to drive recruitment of consumers, over the legal drinking age, with Smirnoff Ice. "With increasing appeal of vodka amongst new gen consumers as a perfect drink for pre-party occasions where convenience and variety are key prerogatives, and mixing drinks can be a hassle. We are confident that the new offering will be great gap filler for the growing demand today," said Somaya adding that the product's attractive packaging and refreshing taste will resonate well with consumers looking for exciting convenient options. While Smirnoff Ice Black has a strong, sharp intense taste with an alcohol by volume (ABV) of 7% for a 275 ml bottle, Smirnoff Ice Original is a lighter lemon flavoured taste with an ABV of 5% for a 275 ml bottle. Though Smirnoff Ice Original and Smirnoff Ice Black are priced at Rs 80 and Rs 75 respectively in Goa, in Karnataka both the drinks will be sold at Rs 110 for a bottle.""Brewing green Tata Tea, India's leading tea brand from the house of Tata Global Beverages, has introduced a new variant in the green tea category thus aligning health and festivity this season. Christened Acti Green, the beverage aims at popularising green tea and making it accessible to a wider consumers, keeping tea drinkers revitalised and active through the day. Available in compact packs of 5's and 50gms, these are s at Rs 20 and Rs 40 respectively. With the growing consciousness towards wellness, consumers are embracing a healthy lifestyle and have included green tea as a part of their daily diet to keep themselves physically active and rejuvenated. According to Vikram Grover, vice president and head marketing - India and South Asia of Tata Global Beverages Ltd, "The tea balances the overindulgence of the festive season and is tailored to be the preferred natural beverage to cleanse your system."""Integrated view Samsung Electronics with direct-to-home (DTH) service provider Airtel digital TV to launch India's first integrated digital TV (iDTV). As part of this innovation, Samsung's range of SmartDirect TVs will come designed with an in-built smart card, which will enable DTH signal reception without the need for customers to install an external set-top-box (STB). Ranjivjit Singh, chief marketing officer, Samsung Electronics, said that the clutter free, convenient and ultimate viewing experience offered by iDTV showcases our commitment to provide consumer-centric products. Available for prices at starting Rs 44,900 the iDTV also comes with a limited period introductory offer that offers 4 months of free subscription of Airtel DTH services.""Dual play Handset maker Intex launched a new dual-SIM Android KitKat powered smartphone called Aqua Amaze. Priced at Rs 10,690, the device comes with a five-inch screen and features 1.4 GHz octacore processor, 1GB RAM and 8GB memory. The smartphone sports a 13 megapixel (mp) autofocus with flash and 5 mp front camera and 2,000 mAh battery."" Credit:Ashish K Tiwari (c) 2014 @ 2014 DILIGENT MEDIA CORPORATION LTD. ALL RIGHTS RESERVED |