Design software maker Adobe Systems Inc. (ADBE) Tuesday launched new data-driven marketing capabilities in Adobe Marketing Cloud, which deliver highly personalized mobile experiences.
According to the firm, Intelligent Location Marketing features enable companies to engage their customers with relevant content and messages based on a user's proximity to iBeacons.
Marketers can deliver location based "in-app" messages to drive real-time engagement and follow up with email campaigns that leverage knowledge about a customer's past interactions in a retail store, sports stadium and other points-of-interest.
Additional data-driven marketing innovations include real-time mobile app testing, an intuitive dashboard that lets marketers view all their app data on one screen and multi-dimensional portfolio bidding to place search ads across mobile devices.
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