Its newest brand, Tribute Portfolio, gives guests access to exceptional independent hotels around the world, and owners the ability to maintain their hotels individuality while leveraging the power of Starwood to help maximize performance.

From boutique resorts to exciting hotels in choice urban locations, each Tribute Portfolio hotel offers inspired style and superior service.

The hotels will keep their names and get access to the marketing and distribution network of the hotel giant, which has more than 1,200 hotels in about 100 countries.

Guests at the Tribute hotels will also earn Starwood loyalty points and it aims to have 100 hotels in the group by 2020.

Contributing source: wsj.com