Estée Lauder announced today its new limited-edition red lipstick. So what? you ask? The poppy-colored matte lip color, called "Restless," was designed by brand spokesmodel Kendall Jenner.

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Kendall teased the announcement a day ago, saying, "Something big is coming..."

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And then revealed the news on her Instagram earlier today:

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Estée Lauder also shared the official announcement on their Instagram with this gorgeous shot of the model:

Get the $30 lipstick (available only online) before it sells out so you don't have to buy it on Ebay later for $400.

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Carly Cardellino

Carly Cardellino was the beauty director at Cosmopolitan. If you follow her Instagram, then you know she'll try just about any beauty trend or treatment once (the pics of her purple hair are on IG to prove it). But her favorite part about being in beauty is finding the most effective products, and then sharing that intel with others—because who wants to spend money on stuff that doesn't work? No one, that's who. Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! Hopefully through the beauty stories she writes—and the experiences she shares—you can see exactly why she's in this business.