Around the Net
New York Times Plans Programmatic Expansion
- Advertising Age, Thursday, October 30, 2014 3:20 PM
Advertising Age has reported that the New York Times is “building its automated ad-selling technology and expects sales from these channels -- broadly referred to as programmatic advertising -- to be a bigger part of its business.”
Advertising Age also noted that the NYT is eyeing the appointment of its first-ever chief marketing officer (CMO).
