Polaris Industries Delivers Ice Bucket Challenge to Dealers + Video

Evans Brasfield
by Evans Brasfield

Polaris Industries, Inc.’s CEO and all around good sport, Scott Wine posted an Ice Bucket Challenge video this weekend, calling for all Polaris dealers to accept the challenge. After pointing out Polaris’ long history of support for the fight to end ALSthrough events like the Black Woods Blizzard Tour and pledging to donate $10,000 to ALS research if 100 dealers accept his challenge, Wine was doused with ice water.

“Polaris has a long history of giving back and is proud to support this effort,” said Wine. “We encourage our strong network of dealers to accept the nomination or donate to an ALS charity.”

To date, Polaris employees have raised more than $900,000 for ALS and have set $1,000,000 total as their goal for 2015. To donate to ALS research, go to the ALS Association web site.

Evans Brasfield
Evans Brasfield

Like most of the best happenings in his life, Evans stumbled into his motojournalism career. While on his way to a planned life in academia, he applied for a job at a motorcycle magazine, thinking he’d get the opportunity to write some freelance articles. Instead, he was offered a full-time job in which he discovered he could actually get paid to ride other people’s motorcycles – and he’s never looked back. Over the 25 years he’s been in the motorcycle industry, Evans has written two books, 101 Sportbike Performance Projects and How to Modify Your Metric Cruiser, and has ridden just about every production motorcycle manufactured. Evans has a deep love of motorcycles and believes they are a force for good in the world.

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